Erica Messerschmidt
Vice President of Creative Solutions at Pledgemine- Claim this Profile
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Bio
Brexton Isaacs
Erica has done graphic design work for the IWU Student Senate for the past year and has done an outstanding a highly professional job. Not only does Erica do outstanding design work, she gets projects done with expediency and often finishes projects far ahead of schedule. Erica is highly responsive to edits and turns around revisions on her work in tamely manner. As a manager, it is relieving to have someone like Erica on your team and I am constantly impressed with Erica’s unparalleled professionalism and work ethic.
Lisa Skaff, MBA
Erica and I worked together as publicity coordinators at the Hart Career Center at Illinois Wesleyan University. Erica showed exceptional creativity in the designs she created for posters, flyers, and other print materials to be used to publicize career center events. Her design work showcased her skills and knowledge of Adobe Photoshop, Illustrator, and InDesign. Erica has a team-player mentality since she often assisted other student workers and career center staff in various tasks and projects. She is a very bright and engaging individual and a great person to work with.
Brexton Isaacs
Erica has done graphic design work for the IWU Student Senate for the past year and has done an outstanding a highly professional job. Not only does Erica do outstanding design work, she gets projects done with expediency and often finishes projects far ahead of schedule. Erica is highly responsive to edits and turns around revisions on her work in tamely manner. As a manager, it is relieving to have someone like Erica on your team and I am constantly impressed with Erica’s unparalleled professionalism and work ethic.
Lisa Skaff, MBA
Erica and I worked together as publicity coordinators at the Hart Career Center at Illinois Wesleyan University. Erica showed exceptional creativity in the designs she created for posters, flyers, and other print materials to be used to publicize career center events. Her design work showcased her skills and knowledge of Adobe Photoshop, Illustrator, and InDesign. Erica has a team-player mentality since she often assisted other student workers and career center staff in various tasks and projects. She is a very bright and engaging individual and a great person to work with.
Brexton Isaacs
Erica has done graphic design work for the IWU Student Senate for the past year and has done an outstanding a highly professional job. Not only does Erica do outstanding design work, she gets projects done with expediency and often finishes projects far ahead of schedule. Erica is highly responsive to edits and turns around revisions on her work in tamely manner. As a manager, it is relieving to have someone like Erica on your team and I am constantly impressed with Erica’s unparalleled professionalism and work ethic.
Lisa Skaff, MBA
Erica and I worked together as publicity coordinators at the Hart Career Center at Illinois Wesleyan University. Erica showed exceptional creativity in the designs she created for posters, flyers, and other print materials to be used to publicize career center events. Her design work showcased her skills and knowledge of Adobe Photoshop, Illustrator, and InDesign. Erica has a team-player mentality since she often assisted other student workers and career center staff in various tasks and projects. She is a very bright and engaging individual and a great person to work with.
Brexton Isaacs
Erica has done graphic design work for the IWU Student Senate for the past year and has done an outstanding a highly professional job. Not only does Erica do outstanding design work, she gets projects done with expediency and often finishes projects far ahead of schedule. Erica is highly responsive to edits and turns around revisions on her work in tamely manner. As a manager, it is relieving to have someone like Erica on your team and I am constantly impressed with Erica’s unparalleled professionalism and work ethic.
Lisa Skaff, MBA
Erica and I worked together as publicity coordinators at the Hart Career Center at Illinois Wesleyan University. Erica showed exceptional creativity in the designs she created for posters, flyers, and other print materials to be used to publicize career center events. Her design work showcased her skills and knowledge of Adobe Photoshop, Illustrator, and InDesign. Erica has a team-player mentality since she often assisted other student workers and career center staff in various tasks and projects. She is a very bright and engaging individual and a great person to work with.
Experience
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Pledgemine
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United States
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Fundraising
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1 - 100 Employee
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Vice President of Creative Solutions
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Jul 2021 - Present
- Steer company vision and strategy as part of 3 person executive team- Responsible for Client Services, Development, and Design departments, ensuring all 150 of our accounts receive exceptional service- Own all visual brand materials, leading creation of all pitch decks, sales collateral, and client/prospect outreach- Partner with Production Operations to ensure end-to-end solution exceeds client expectations, while acting as highest point of escalation for any service issues- Successfully completed an acquisition by a complimentary software provider, collaborating with M&A team on due diligence
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Managing Director of Services
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Mar 2020 - Present
- Directed the Client Services, Development, and Design departments, coaching and developing first-time managers- Developed new employee training plan that was adopted company wide- Collaborated with Sales to create new product suite of catalog design offerings, launching over 50 templated print options- Introduced new ticketing system and best practices for IT requests, streamlining communication and project prioritization - Navigated COVID-19 challenges: developing systems to support remote work, preserving culture, and planning webinars to address industry climate
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Creative Director
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Oct 2018 - Mar 2020
- Expanded the design team by hiring, training, and promoting staff- Launched new client web application, leading visual design and writing html and css pages- Partnered with Development and Operations to improve client experiences with uploadingcontent, tracking projects, and monitoring plan consumption- Co-created new sales presentation to introduce prospects to our product
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Creative Manager
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Sep 2016 - Mar 2020
- Spearheaded a visual re-brand of company covering digital and print collateral and identity- Designed, coded, and launched a new company website- Oversaw Graphic Design and all ongoing client projects
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Graphic Designer
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Nov 2014 - Sep 2016
- Designed over 500 client projects, mainly direct mail and email- Worked within client brand guides, creating effective solicitation pieces- Handled multiple projects at once, ensuring achievement of all deadlines and accuracy
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Radio Flyer
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United States
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Manufacturing
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100 - 200 Employee
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Graphic Design Intern
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Jun 2014 - Nov 2014
-Design national and international 9 language packaging-Design web feature pages and social media posts-Track and manage production time-lines for design projects-Assist at both video and photo shoots for company products -Design national and international 9 language packaging-Design web feature pages and social media posts-Track and manage production time-lines for design projects-Assist at both video and photo shoots for company products
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Illinois State University
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United States
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Higher Education
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700 & Above Employee
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Graphic Design Intern: Athletics Department
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Jan 2014 - May 2014
-Design various materials for ISU games and athletic promotion Facebook cover photos, Web Banners, and email advertisements -Design various materials for ISU games and athletic promotion Facebook cover photos, Web Banners, and email advertisements
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Illinois Wesleyan University
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United States
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Higher Education
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400 - 500 Employee
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Graphic Designer: Student Senate
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Dec 2012 - May 2014
- Design Posters and social media for different Senate events held on campus.- Asked to create cover design for the Illinois Wesleyan Student Planner two years in a row.
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Publicity Coordinator: Career Center
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Aug 2012 - May 2014
-Executed concepts and designed marketing collateral for over 50 events-Managed social media sites for the office-Liaison to other offices–University Communication, Printing Services, The Argus.
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Education
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2021 - 2023
Northwestern University
Master of Science - MS, Information Design and Strategy -
2010 - 2014
Illinois Wesleyan University
Bachelor of Fine Arts (BFA), Graphic Design
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