Experience

Fowler High Precision
• United States
• Wholesale
• 1 - 100 Employee
• Marketing Director

  • Jun 2021 - Present

National Marker Company
• United States
• Printing
• VP of Marketing

  • Oct 2018 - Feb 2021


Honeywell Safety Products

• Hungary
• 1 - 100 Employee

• Director of Marketing -Risk at Work Division

  • Jun 2000 - Jun 2018

  Director of Marketing – Risks at Work Division, Smithfield, RIResponsible for the management of a $300 million dollar division which includes direct reporting of the strategic marketing and product management teams with dotted line management of a cross functional core team. • Developed a business growth strategy that included Product Line rationalization, selective investment and market focused Product Development. Worked hand-in-hand with major customers and end users to develop mutual growth opportunities.• Launched new market driven, customer focused technologies, and products to solve problems currently in the market including products for Automotive, Medical and Oil/Gas/Chem.• Performed plat forming initiative to reduce complexity in the hard hat line and other lines by standardizing key components

• Director of Marketing – Eye, Face & Head Division

  • Mar 2010 - Feb 2013

  Responsible for managing the strategic marketing for a $245 million dollar division which includes in its portfolio the industry dominant brands Uvex, North Safety and Fibre Metal. Manage a nationwide team of product managers • Defined an overall strategic vision for the division and aligned all product categories to match that vision.• Worked closely with the new product development team to develop a streamlined process to gather VOC and integrate it into the NPI process. Launched 26 new products per year.• Developed comprehensive communication programs including advertising, social media, direct mail campaigns and email blasts to increase sales, build brand awareness and expand into new channels. Increased market awareness numbers while lowering spend.• Selected as the product management lead for the integration team when Honeywell purchased Sperian. Successfully rationalized and integrated products and brands to fit corporate strategy.• Named the Marketing lead for the Honeywell strategic planning process. Represented the $1.3BN division Health Sciences division. Developed the presentations to Honeywell CEO and Board of Directors.



Sperian Protection

• Business Supplies & Equipment
• 100 - 200 Employee

• Global Marketing Manager – Sperian Eye & Face

  • Apr 2004 - Mar 2010

  • Promoted to manage all Eye & Face businesses in the Americas totaling over $125M USD • Developed products and programs specifically to expand our business in Central and Latin America resulting in over $5M of incremental sales.• Implemented nationwide Voice of the Customer program to define non core channels in order to expand product offering into new verticals. Entered 7 new channels including a $15M entry into the Military channel and $4M into Big Box Home Centers.• Developed a multi-brand strategy to combat low cost importers and private label businesses entering the market. Strategy included aggressive licensing campaign including brands such as Stanley Tool and Harley Davidson. Annual sales exceeded $7MM.

• Product Manager – Uvex Safety

  • Jun 2000 - Apr 2004

  Recruited to run the Uvex safety product line, the world’s leading safety eyewear brand, with 95% channel brand awareness. Launched the most successful safety eyewear products in the history of the industry, resulting in $30MM+ annual sales and $18MM gross profit. Captained the team that developed the product launch, including sales presentations, marketing materials, forecasting, training and promotion plans. That product line has generated over $205 million is sales over the last 11 years.• Ran product management for corporation’s most profitable brand, with annual revenues of $65M+ USD and Operating Income of 30%. • Developed a “constant refresh” plan to extend product lifecycles for core product lines.• Developed the Harley Davidson license brand to expand product range into the ultra-premium category. Achieved product portfolio with margins above 65%.



Jarden Home Brands

• United States
• Consumer Goods
• 200 - 300 Employee

• Product Manager – Holmes Consumer Humidifier Division

  • Feb 1997 - Jun 2000

  Managed the $30M dollar humidifier product line for the retail division. Developed products that sold exclusively in the Mass Market channel including Wal-Mart, Target, K-Mart and CVS Pharmacy. Developed a private label program specifically for Target that differentiated them from the competition and positioned them as premium provider. • Successfully conceptualized and launched the Family Care Line of Children’s products targeted for Pharmacy chains with sales totaling 2 million dollars in first year of launch. • Developed long term new product roadmap to align the sales, marketing and R&D teams. • Conducted aggressive focus group research to better understand customers purchasing patterns. • Worked closely with retail chains to re-develop planograms to better drive point of purchase decisions