Experience

Fidelity Imports
• Computers and Electronics Manufacturing
• 1 - 100 Employee
• Product and Marketing Manager

  • Sep 2021 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• National Trainer, Marketing, & Product Planner

  • Aug 2020 - Present

  Currently freelance and performing contract work. Currently freelance and performing contract work.



Pioneer and Onkyo USA

• National Trainer, Marketing Strategist, & Product Planner

  • Apr 2001 - Aug 2020

  Transitioning from a Product Specialist to a National Trainer, my position continued to expand over the years into Marketing and Product Strategy functions due to business transitions and restructuring of roles. Due to difficult economic pressures Onkyo & Pioneer Japan transitioned the distribution model for North America and closed the US offices in August 2020. MARKETING STRATEGY With the continual change in marketing, I promoted the brand using traditional marketing and digital platforms including social media and an innovative Pioneer University portal. I also designed and led the ‘stories’ for tradeshows and conferences, targeting clients/dealers, consumers, and vendors. E-COMMERCE OPTIMIZATION Continuing to expand and move product, I oversaw the multi-channel marketing strategy and execution including analyzing inventory availability and establishment of product content and positioning across multiple sites. RELATIONSHIP MANAGEMENT & TEAMWORK Partnering closely with global teams, I not only represented the business but also was a primary SME on the U.S. strategy. I also retained my deep relationships within the dealer network, continuing to represent the business at onsite/virtual training events, tradeshows, and major conferences. SUCCESSES • Evolved the go-to-market product marketing strategy for key product lines, achieving increased visibility. • Designed and launched Pioneer University, building a catalog of videos, marketing solutions, and support features. • Repositioned training programs to 100% virtual for all dealers due to COVID-19. • Key member in building the strategy for the launch of Pioneer speakers in the U.S. market. BUSINESS TRANSITIONS The business unit changed names beginning with Pioneer USA to Pioneer Onkyo USA and finally Onkyo USA before exiting the US market. Show less



Pioneer Electronics

• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• Product Specialist

  • Oct 1997 - Apr 2001

  As a Product Specialist, I worked exclusively with large and small retailers throughout the Upper Midwest, educating and positioning Pioneer Electronics at the forefront of their business. Pioneer offered a variety of high-end and innovative products that I obtained deep knowledge of in order to support my clients. I actively provided onsite training in addition to trade shows and conferences. As a Product Specialist, I worked exclusively with large and small retailers throughout the Upper Midwest, educating and positioning Pioneer Electronics at the forefront of their business. Pioneer offered a variety of high-end and innovative products that I obtained deep knowledge of in order to support my clients. I actively provided onsite training in addition to trade shows and conferences.