Experience

The Salvation Army Kentucky & Tennessee Division

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Divisional Director of Communications & Marketing

  • Feb 2022 - Present

  Louisville, Kentucky, United States - Plans, develops, coordinates, maintains, and improves the day-to-day divisional communication operations with the purpose of improving both internal and public awareness and support for programs and services that advance the Army’s mission. - Provides the capacity to enhance evangelism, strengthen community relations, provide better public information, forge stronger media relations, and in general raise the standards of communications assistance around the division. -… Show more - Plans, develops, coordinates, maintains, and improves the day-to-day divisional communication operations with the purpose of improving both internal and public awareness and support for programs and services that advance the Army’s mission. - Provides the capacity to enhance evangelism, strengthen community relations, provide better public information, forge stronger media relations, and in general raise the standards of communications assistance around the division. - Promotes the mission of The Salvation Army by developing, analyzing, and maintaining digitally-based tools for communications and marketing; works with the Corps across the Kentucky-Tennessee Division to empower them to utilize digitally-based and social media tools. - Directs, strategizes, develops, coordinates, monitors, and improves the divisional marketing operations with the purpose of increasing fundraising potential, donor cultivation, and retention. - Ensures a strong presence on current and emerging social media network (such as Facebook, Instagram, Twitter, etc.). Show less



Sullivan University

• United States
• Higher Education
• 300 - 400 Employee

• Senior Director of Admissions and Marketing

  • Feb 2021 - Feb 2022

  Louisville, Kentucky, United States The Senior Director of Admissions and Marketing for Sullivan University works under the general direction of the Vice President of Enrollment Management. This position is responsible for directly leading the admissions and marketing activities of Sullivan University, including managing the performance and professional development of the staff, in order to generate sufficient prospective student inquires to meet enrollment objectives. This position also serves as the liaison to the University’s… Show more The Senior Director of Admissions and Marketing for Sullivan University works under the general direction of the Vice President of Enrollment Management. This position is responsible for directly leading the admissions and marketing activities of Sullivan University, including managing the performance and professional development of the staff, in order to generate sufficient prospective student inquires to meet enrollment objectives. This position also serves as the liaison to the University’s external marketing support vendors to initiate, implement, and assess a variety of marketing strategies.

• Director of Marketing & Enrollment Management Analytics

  • Apr 2019 - Feb 2021

  Louisville, Kentucky Area • Manage creative resources to ensure projects completed in a timely manner and within budget. • Implemented strategies which saved 10.5% in marketing costs year over year, while resulting in an increase in year-over-year inquiry totals. • Oversee web development, graphic design, social media strategy, and mobile app content. • Responsible for gathering quotes from vendors and making appropriate decisions to get maximum value for marketing dollars spent. • Serve as… Show more • Manage creative resources to ensure projects completed in a timely manner and within budget. • Implemented strategies which saved 10.5% in marketing costs year over year, while resulting in an increase in year-over-year inquiry totals. • Oversee web development, graphic design, social media strategy, and mobile app content. • Responsible for gathering quotes from vendors and making appropriate decisions to get maximum value for marketing dollars spent. • Serve as CRM administrator- responsible for ensuring efficient distribution of inquiries to Admissions Advisors, effective drip marketing campaign, prioritization of inquiries, etc. • Gather and analyze KPI for admissions department, making recommendations to optimize results from inquiries provided.

• Director of Admissions

  • Mar 2014 - Apr 2019

  Louisville, Kentucky Area -Manage team of 11, including Admissions Officers, Re-Entry Coordinators, Enrollment Coordinator, and Support Staff. -Responsible for achieving quarterly and annual enrollment goals for Sullivan University Online Division. -Achieved 105% of plan in 2016. Online new enrollment increased 23% over prior year (2015). -Achieved 101% of plan in 2017. -Responsible for all personnel decisions for Online admissions team; reduced turnover by 80% in 2015-16. -Responsible for… Show more -Manage team of 11, including Admissions Officers, Re-Entry Coordinators, Enrollment Coordinator, and Support Staff. -Responsible for achieving quarterly and annual enrollment goals for Sullivan University Online Division. -Achieved 105% of plan in 2016. Online new enrollment increased 23% over prior year (2015). -Achieved 101% of plan in 2017. -Responsible for all personnel decisions for Online admissions team; reduced turnover by 80% in 2015-16. -Responsible for developing and managing Admissions annual budget. -Developed recruiting benchmarks for department and measured employees' performance against those benchmarks weekly, monthly, quarterly, and annually. -Coached employees to develop recruiting and customer service skills. -Member of project team that implemented new CRM (Velocify) in 2015 over the course of six months. -Serve as CRM (Velocify) administrator for entire Sullivan University System (3 brands). -Engaged with marketing firm to analyze and make adjustments to marketing and PPC campaigns. -Alumni of CECU Leadership Institute, Minneapolis, MN, July 2016.



Time Warner Cable

• Telecommunications
• 700 & Above Employee

• Customer Solutions Specialist

  • May 2013 - Mar 2014

  Louisville, Kentucky Area - Consistently attain highest commission payout by retaining 82%+ revenue on a weekly basis from day one. - Utilize consultative approach in an effort to present the value of products and services with the purpose of retaining core products and customers, and selling products and services to existing customers. - Retain and upgrade cable services in accordance with company requirements and customer needs. - Save customers from disconnecting or downgrading service; present benefits of… Show more - Consistently attain highest commission payout by retaining 82%+ revenue on a weekly basis from day one. - Utilize consultative approach in an effort to present the value of products and services with the purpose of retaining core products and customers, and selling products and services to existing customers. - Retain and upgrade cable services in accordance with company requirements and customer needs. - Save customers from disconnecting or downgrading service; present benefits of products and services on all calls including billing, technical, collections, and other types of inquiries. - Respond to customer complaints in a professional manner; attempt to resolve complaints successfully in accordance with established guidelines. Escalate unresolved complaints in a timely and effective manner, in accordance with escalation guidelines. - Document customer transactions accurately in the billing system and complete required administrative tasks such as accurate tracking of sales and/or saves in online tools; Use online support tools to obtain information and to help resolve issues. Show less



DeVry University

• United States
• Higher Education
• 700 & Above Employee

• Director of Admissions

  • May 2012 - May 2013

  Greater Milwaukee Area - Responsible for management of admissions staff at two metro locations, including Associate Director of Admissions - Developed recruiting benchmarks and evaluated staff performance against those benchmarks regularly - Responsible for all Admissions personnel decisions - Implemented strategies which increased overall inquiry conversion by 168% and referral generation by 339%



University of Phoenix

• United States
• Higher Education
• 700 & Above Employee

• Enrollment Manager

  • Jan 2008 - Apr 2012

  Louisville, Kentucky Area - Managed front-line Admissions staff, coaching and training them to improve recruiting and customer service skills - Worked closely with Director of Admissions to create recruiting benchmarks and evaluate staff performance against those benchmarks - Achieved 118% of budget in FY2009 and 103% in FY2010 - Increased enrollments per representative from 2.5 to 7.5 per month - Completed management trainings such as Coaching 101, Managing for Peak Performance, Performance Feedback… Show more - Managed front-line Admissions staff, coaching and training them to improve recruiting and customer service skills - Worked closely with Director of Admissions to create recruiting benchmarks and evaluate staff performance against those benchmarks - Achieved 118% of budget in FY2009 and 103% in FY2010 - Increased enrollments per representative from 2.5 to 7.5 per month - Completed management trainings such as Coaching 101, Managing for Peak Performance, Performance Feedback, Advanced EM Training, and Developing Employee Competencies

• Senior Enrollment Counselor

  • May 2005 - Jan 2008

  Phoenix, Arizona Area • Responsible for contacting prospective students, enrolling and retaining students in degree programs, and generating referrals. • Achieved a performance rating of Often Exceeds Expectations. • Served as team lead, coaching and mentoring new team members and motivating entire team to achieve success