Senior Consultant, Digital Media

• May 2022 - Present

Digital Marketing Strategist & Designer

• Jun 2019 - Present

+ Consulted with clients to identify needs and objectives and proposed creative digital solutions + Designed large and small scale print graphics; advised on best materials and finishes + Designed and maintained websites, advised on new content topics and media format + Applied SEO and industry best practices + Maintained positive clients relations and sought out new clients through networking opportunities + Consulted with clients to identify needs and objectives and proposed creative digital solutions + Designed large and small scale print graphics; advised on best materials and finishes + Designed and maintained websites, advised on new content topics and media format + Applied SEO and industry best practices + Maintained positive clients relations and sought out new clients through networking opportunities

Marketing Specialist & Graphic Designer

• May 2019 - Present

+ Developed, executed, and managed B2B & B2C marketing campaigns + Managed major partnerships to leverage value, adhering to brand/corporate guidelines (NHLCA, OHL London Knights)+ Developed and implemented effective email marketing strategy + Created and optimized Google Ads and Facebook/Instagram PPC campaigns+ Created and coordinated social media content across multiple platforms+ Managed and executed editorial calendar+ Designed print and digital graphics and communication material for internal and external use + Liaised with printers to choose the best format and finish for graphics, ensured files are print-ready + Collaborated with and mentored team members to carry-out projects ensuring deadlines are met Show less

Marketing Assistant

• Jan 2018 - May 2019

+ Developed and executed effective organic and paid social media strategy + Created email broadcasts and drip campaigns + Designed print and digital graphics and communication material for internal and external use+ Produced and scheduled social media content + Managed content and editorial calendar + Maintained e-commerce website including photographing and uploading products+ Designed graphics for custom print apparel+ Liaised with printers to select best medium and finish for graphics, ensuring files are print-ready Show less

Marketing Specialist

• Feb 2019 - Mar 2019

+ Designed on-boarding screens, digital assets, and online curriculum content for mobile app + Contributed to user-interface and user-experience design planning, research, and standardization + Recruited, surveyed, interviewed, demonstrated, and tested product with target demographics + Designed on-boarding screens, digital assets, and online curriculum content for mobile app + Contributed to user-interface and user-experience design planning, research, and standardization + Recruited, surveyed, interviewed, demonstrated, and tested product with target demographics

Varsity Game Day Statistician

• Oct 2017 - Feb 2018

+ Recorded OCAA player and game statistics for women’s/men’s basketball and volleyball games + Coordinated with coworkers to ensure seamless transitions between stoppage + Assisted with half-time entertainment and distributing marketing collateral + Reported to, liaised with, and advised game officials + Recorded OCAA player and game statistics for women’s/men’s basketball and volleyball games + Coordinated with coworkers to ensure seamless transitions between stoppage + Assisted with half-time entertainment and distributing marketing collateral + Reported to, liaised with, and advised game officials