Experience

International Bird Rescue

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Specialist

  • May 2018 - Present

  Positioning, marketing, 50th anniversary planning, communications, social media strategy, content strategy.



Self Employed

• Real Estate
• 1 - 100 Employee

• Senior Marketing Consultant and Social Engagement Strategist

  • Aug 2018 - Present

  Leveraging years of marketing experience and a futurist mindset to develop branding, marketing materials, and content strategies and utlizing social networking platforms for clients. -Brand development - strategic positioning of companies and products -Content Strategy -Creative direction of all content, written, video, blog -Write and maintain blog content for SEO. -Status updates for clients on relevant social platforms. -Create and maintain effective social and online… Show more Leveraging years of marketing experience and a futurist mindset to develop branding, marketing materials, and content strategies and utlizing social networking platforms for clients. -Brand development - strategic positioning of companies and products -Content Strategy -Creative direction of all content, written, video, blog -Write and maintain blog content for SEO. -Status updates for clients on relevant social platforms. -Create and maintain effective social and online advertising campaigns, including Google adword campaign management -Online Reputation Management - including Google places and Yelp, check-in offers, review rebuttals and responses, deals, etc. Show less



Jewish Community Center of San Francisco

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Advanced Vinyasa Instructor

  • Jul 2018 - Present

  San Francisco Bay Area I currently teach two weekly classes on Saturdays at the JCC SF. I sacrifice my Saturdays because I love teaching yoga to this great group of people.



World Future Society

• United States
• Civic and Social Organizations

• Community Lead

  • Oct 2018 - Apr 2019

  Community management and engagement strategy including content development .



Bank of the West

• Banking
• 1 - 100 Employee

• VP Social Collaboration - Enterprise Community Manager

  • Apr 2016 - Jan 2018

  180 Montgomery SF, CA Managed BOTW internal social collaboration community powered by Jive Software. In this role I worked with all groups at the bank on Executive communications and team engagement.

• Senior Social Engagement Strategist, Consultant

  • Feb 2015 - Apr 2016

  San Francisco Bay Area I was hired to help on-board new groups as social collaboration software is being rolled out to the enterprise at Bank of the West. Activities include: -Define engagement strategy -Work with teams in Fraud Prevention and Banking Services to identify unique collaboration opportunities and design interactive virtual work spaces. -Support engagement for all groups active on Jive Community.



RelayHealth

• United States
• Information Technology and Services
• 300 - 400 Employee

• Marketing Consultant - Content Strategy

  • May 2014 - Oct 2014

  Emerville, CA -Built goal-based SMART marketing plan in Trello for Platform Services ( part of Relay Health Clinical Services). -Developed Marcom plan for Commonwell data interoperability national commercialization phase. -Created content strategy and wrote patient-facing marketing materials explaining electronic data. -Developed Go To Market plan and content strategy for new enrollment product. -Managed survey vendor selection and created business cases as needed.



GoLightly Community

• Information Services
• 1 - 100 Employee

• Marketing Consultant, Engagement Specialist

  • Oct 2011 - Feb 2013

  • Created community engagement strategies based on months of interviews with successful private social communities and presented to hundreds in webinar: http://www.advsol.com/AM/Template.cfm?Section=On_Demand_Webcasts&Template=/ASI_Custom/Forms/Marketing/OnDemand/step1.cfm&eventid=Indispensable • Marketing: branding, positioning, copy-writing for website & collateral , content development for presentations, surveys, advertising campaign management, partner management.



self-employed

• Real Estate
• 1 - 100 Employee

• Life-long Italianist

  • 1995 - 2013

  everywhere, but sometimes in Italy Whether it's telling you where you should get coffee in Rome, correcting the rampant mispronunciation of “bruschetta” [like this: bru'sket:ta], I have found myself talking about Italy and advising friends on the subject since 1995. I am compelled to list this as a skill since a friend advised me that Italian is one of my "core competencies"(yes, it made me chuckle too):



Da Luce LLC

• Owner, Independent Consultant

  • Jan 2004 - Feb 2012

  San Francisco Bay Area Branding, positioning, copy-writing and development of content for websites, printed collateral, and digital campaigns.



Schwab

• Germany
• 1 - 100 Employee

• Marketing Strategy Consultant

  • May 2005 - Sep 2006

  • Tasked with the investigation of the $26 Trillion dollar baby boomer individual investor’s market in order to identify potential solutions/offerings for Schwab to penetrate this lucrative market segment. • Market research, competitive analysis, strategy, and product definition and management. • Business owner role in the implementation of a retirement planning tool on Schwab.com



Charles Schwab

• United States
• Financial Services
• 700 & Above Employee

• Marketing Consultant

  • Jul 2004 - Feb 2005

  • Researched and created a presentation on the way Schwab communicates, with user personas and ideas for creating effeciencies throughout the firm.• Conducted field interviews to establish business and functional requirements for CCT (Customized Communications Tool), in particular for email and one to many functionality. • Developed content messaging and wrote copy for business development emails and letters within CCT. Managed content through compliance approval process.



Macromedia

• Germany
• Higher Education
• 1 - 100 Employee

• Consultant, Product Manager for Accessibility

  • Jan 2004 - Jun 2004

  • Wrote accessibility web content for Flex product http://www.macromedia.com/macromedia/accessibility/features/flex/ • Created presentations, one sheets and sales kits to be used in the U.S. and Europe. • Wrote case studies (example Lighthouse: http://www.macromedia.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=31422&loc=en_us ) and wrote content sections for new products.



usablenet

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• US and European Director of Marketing

  • Sep 2001 - Sep 2003

  • Conducted user testing, created feature sets and worked with Italian software development team throughout every phase of product development. • Created and executed a marketing strategy to triple customer interaction and increase revenue by 400% over a period of 24 months. Used direct Internet marketing (emails, newsletters, promotions), relationship development with partners and key influencers, PR, channel marketing and good old fashioned sweat and determination to achieve this goal… Show more • Conducted user testing, created feature sets and worked with Italian software development team throughout every phase of product development. • Created and executed a marketing strategy to triple customer interaction and increase revenue by 400% over a period of 24 months. Used direct Internet marketing (emails, newsletters, promotions), relationship development with partners and key influencers, PR, channel marketing and good old fashioned sweat and determination to achieve this goal. • Key message development for company, creation of all collateral including website, datasheets and brochures. • Company evangelist, spoke regularly at government and university events about accessibility and US Section 508 (Webshop 2002, Governement Technology Conference, UCLA, NASA, NOAA, George Washington University, etc..). Spoke about Accessibility to the Italian parliment, In Italian. • Spearheaded market development of accessibility in Europe from Rome office. Show less



Newhouse Consulting

• Information Technology & Services
• 1 - 100 Employee

• Director of marketing

  • Feb 2000 - Sep 2001

  Clients included Driveway.com, Musicfans.com, Invigo, TurboStaff.com, DoveBid, Centric Software, and Husbands.com. • Provided marketing services to clients including corporate identity, development of marketing collateral, business plan writing, website development, marketing surveys, recruiting materials, presentations, and copywriting. • Helped to build and develop consulting marketing vertical, defining services, pricing, positioning, and methodologies for consulting firm… Show more Clients included Driveway.com, Musicfans.com, Invigo, TurboStaff.com, DoveBid, Centric Software, and Husbands.com. • Provided marketing services to clients including corporate identity, development of marketing collateral, business plan writing, website development, marketing surveys, recruiting materials, presentations, and copywriting. • Helped to build and develop consulting marketing vertical, defining services, pricing, positioning, and methodologies for consulting firm. • Internal Marketing: wrote copy and managed creation of company website, printed collateral and all client facing communications. Show less



Offroad Caplital

• IT Services and IT Consulting

• Strategic Consultant

  • Sep 1999 - Jan 2000

  • Researched and developed a strategy for the board of directors assessing international expansion opportunities • Analized countries across multiple economic, market, and psychographic factors, and recommended which market to penetrate first.