Experience

Student Merchandising Association

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Public Relations

  • Aug 2021 - Present

  - Collaborate with an executive team to create a schedule for the year as well as communicate the promotion of the association to University students - Attend weekly meetings with students interested in the fashion industry, collaborating on ideas for upcoming events and promoting the organization - Capture content at all events including semester look-books and fashion show - Craft content for social media platforms including Instagram, Pinterest, and TikTok to promote followings on all accounts as well as promotion for upcoming projects - Achieve a consistent and unique brand image through social media management - Craft original and eye-catching designs to share on socials in order to increase engagement and share announcements with followers - Create all promotional materials for the association including merchandise designs, poster, informational pamphlets, and presentations - Write articles for the SMA Blog centered around current events, trends, and issues within the fashion industry Show less



Cheeky Peach Boutique

• United States
• Retail
• 1 - 100 Employee

• Social Media Content Creator & Digital Stylist

  • Sep 2022 - May 2023

  - Collaborate directly with a Social team to craft original and creative content ideas that reflect Cheeky Peach and its message of authenticity - Create content across multiple social media platforms including Instagram, sharing products and information to a following of over 27,000 individuals - Communicate directly with customers over social media to provide them with an authentic and personal shopping experience - Connect social media to in-store styling, allowing clients to provide their preferences in order to build a trusting relationship and create personal style - Reached over $15,000 in personal sales through digital styling in an 8 month milestone - Collaborate with Social team to create a content schedule, adhering to deadlines and following a consistent posting schedule - Consistent use of CapCut, Lightroom, as well as other editing platforms to craft original content Show less



TAJA Beverages

• Food and Beverage Services

• Marketing Client Team Member

  • Sep 2021 - Jan 2022

  - Collaborate with COO and CMO to develop a digital marketing strategy to increase social media following and brand presence - Craft a year long social media content calendar, planning out social media posts and content creation ideas through the 2022 calendar year - Create various promotional materials and content to be shared on social media platforms to encourage growth through digital marketing campaign - Collaborate with COO and CMO to develop a digital marketing strategy to increase social media following and brand presence - Craft a year long social media content calendar, planning out social media posts and content creation ideas through the 2022 calendar year - Create various promotional materials and content to be shared on social media platforms to encourage growth through digital marketing campaign



DECA Inc.

• United States
• Construction

• Georgia State Vice President of Hospitality

  • Feb 2020 - Feb 2021

  - Member of Executive Officer Team overseeing over 13,000 members - Planned virtual GA DECA State Career Development Conference and competitive events - Collaborated and volunteered with Best Buddies non profit organization to raise over $11,000 through GA DECA fundraising campaign - Hosted events throughout the year to engage and encourage over 138 DECA Chapters during a virtual year - Created graphics and digital content for GA DECA merchandise as well as social media promotions - Member of Executive Officer Team overseeing over 13,000 members - Planned virtual GA DECA State Career Development Conference and competitive events - Collaborated and volunteered with Best Buddies non profit organization to raise over $11,000 through GA DECA fundraising campaign - Hosted events throughout the year to engage and encourage over 138 DECA Chapters during a virtual year - Created graphics and digital content for GA DECA merchandise as well as social media promotions