Experience

ILM Immersive

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director, Marketing + Publishing

  • May 2021 - Present

  Los Angeles, California, United States Lead all strategic marketing, PR, and publishing strategy across a diverse portfolio of innovative interactive content in connected storytelling. Work with major IP including Star Wars and Marvel and lead a team focused on best-in-class campaigns with an emphasis on diversity of voice. Responsible for revenue share projections, marketing budget, creative director and senior exec leadership relationships, and more. Focused on compelling content-based campaign and creative… Show more Lead all strategic marketing, PR, and publishing strategy across a diverse portfolio of innovative interactive content in connected storytelling. Work with major IP including Star Wars and Marvel and lead a team focused on best-in-class campaigns with an emphasis on diversity of voice. Responsible for revenue share projections, marketing budget, creative director and senior exec leadership relationships, and more. Focused on compelling content-based campaign and creative production efforts for supporting assets like trailers and key art, relevant to our fan bases.

• Senior Manager, Brand Marketing + Publicity

  • Sep 2018 - May 2021

  San Francisco Bay Area Oversaw all strategic Brand Marketing and Publicity for ILMxLAB's projects and evergreen studio efforts. Contributed to strategic leadership-level decisions with senior executive team. Lead an integrated marketing and publicity team in a cross-functional, global organization. Deep experience and comfortability working with high level executives, A-list talent, creatives, and filmmakers with connected storytelling across linear and interactive content. Key projects… Show more Oversaw all strategic Brand Marketing and Publicity for ILMxLAB's projects and evergreen studio efforts. Contributed to strategic leadership-level decisions with senior executive team. Lead an integrated marketing and publicity team in a cross-functional, global organization. Deep experience and comfortability working with high level executives, A-list talent, creatives, and filmmakers with connected storytelling across linear and interactive content. Key projects include (studio partners): -- Star Wars: Tales from the Galaxy's Edge (Lucasfilm) -- Vader Immortal: A Star Wars VR Series (Lucasfilm) -- Avengers: Damage Control (Marvel Studios) -- Ralph Breaks VR (Walt Disney Animation Studios) -- Star Wars: Secrets of the Empire (Lucasfilm) -- CARNE y ARENA (Legendary Entertainment + Alejandro G. Iñarritu) -- Star Wars: Droid Repair Bay (Lucasfilm)

• Manager, Brand Marketing + Publicity

  • Sep 2017 - Aug 2018

  San Francisco Bay Area



HTC Vive

• Taiwan
• Computers and Electronics Manufacturing
• 200 - 300 Employee

• Marketing Manager, Viveport

  • Jan 2017 - Aug 2017

  San Francisco Bay Area Drove all B2C marketing efforts for Vive’s global app store, across asset development and owned/earned/paid channel strategy; manage agency to support all marketing efforts. Owned all day-to-day Viveport programming efforts which reaches 32 countries worldwide. Launched Viveport Subscription, the first VR subscription service, setting marketing strategy for global teams. Ran weekly sale promotions and correlating campaigns; improved program performance dramatically with… Show more Drove all B2C marketing efforts for Vive’s global app store, across asset development and owned/earned/paid channel strategy; manage agency to support all marketing efforts. Owned all day-to-day Viveport programming efforts which reaches 32 countries worldwide. Launched Viveport Subscription, the first VR subscription service, setting marketing strategy for global teams. Ran weekly sale promotions and correlating campaigns; improved program performance dramatically with new strategy, pushing sales to anywhere from 200-500% of their lifetime units over 4 days for developers. Championed integration of livestreams in marketing campaigns, a cross-functional effort, running and hosting the streams for Vive with developers like ILMxLAB and Vive Studios; asked to host high profile, ongoing web series for Vive hardware team. Show less



ILMxLAB

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing and Publicity Manager

  • 2016 - 2017

  San Francisco Bay Area Drove brand, marketing, and publicity strategy for an emerging VR division; created and executed marketing strategy plus correlating assets, positioning, branding, copy, social/digital support, and more. Crafted messaging for events, speaking opportunities, panels, and interviews for key ILMxLAB stakeholders. Led announce of Magic Leap collaboration for ILMxLAB at the Wired Business Conference, garnering over 600MM impressions across owned/earned/paid campaign efforts. Ran… Show more Drove brand, marketing, and publicity strategy for an emerging VR division; created and executed marketing strategy plus correlating assets, positioning, branding, copy, social/digital support, and more. Crafted messaging for events, speaking opportunities, panels, and interviews for key ILMxLAB stakeholders. Led announce of Magic Leap collaboration for ILMxLAB at the Wired Business Conference, garnering over 600MM impressions across owned/earned/paid campaign efforts. Ran all ILMxLAB Celebration 2016 efforts: planned and managed a 20-station VR booth demoing Trials on Tatooine for over 2,500 fans, in partnership with HTC; crafted panel messaging, including the announce of the Vader VR project; coached executive spokespeople. Key Projects (studio partner): -- Trials on Tatooine - A Star Wars VR Experiment (Lucasfilm) -- Rogue One - Recon (Lucasfilm) Show less



Lucasfilm

• United States
• Entertainment Providers
• 700 & Above Employee

• Brand Marketing

  • May 2012 - 2017

  San Francisco Bay Area Main Projects: Star Wars: Battlefront, Star Wars: Galaxy of Heroes Star Wars: Commander, Star Wars: The Old Republic



Indie Shuffle, LLC

• Senior Staff Writer

  • 2010 - 2016

  San Francisco, CA Wrote over 450 posts including single/album reviews, live music event coverage, and artist interviews.


Pacific Coast Feather Company
• United States
• Consumer Goods
• 1 - 100 Employee
• Assistant Product Merchandiser

  • Sep 2009 - Jan 2012


Ernst & Young

• China
• Accounting
• 700 & Above Employee

• Business Risk Services Intern

  • Jun 2006 - Aug 2006

  San Francisco Bay Area Worked collaboratively for number of Fortune 500 companies to improve miscellaneous business processes and controls over a three month internship period