Experience

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  National Council For Behavioral Health

  • Certified Mental Health First Aid Instructor
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  College of Business, Johnson & Wales Univer...

  • Providence, Rhode Island, United States

  • Faculty Advisor/Manager for College of Business Social Media and Student Amba...

    • Mar 2020 - Present
    • Providence, Rhode Island, United States
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  Johnson & Wales University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Associate Professor of Marketing

    • Apr 2016 - Present

  • Assistant Professor, College of Business

    • Aug 2008 - Present

    Teach Brand Marketing, Principles of Marketing, Consumer Behavior, Integrated Marketing Communications, Media Planning, Social Media Marketing, Direct Marketing, High Concepts in New Media, Creative Craft (Concepting) Business-to-Business Marketing

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  Apply Yourself Today

  • New England Area

  • Founder, President

    • Mar 2015 - Present
    • New England Area

    Apply Yourself Today is a personal branding consulting firm that works with college applicants of all ages, college students & graduates, and seasoned work professionals looking to enhance and leverage their personal brand attributes to apply themselves to the best college, internship, or car...

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  VehicleSF

  • Virtual

  • Marketing Consultant

    • Jul 2015 - Jan 2020
    • Virtual

    Short term marketing and branding consultant as needed to support on strategy, branding, research or media planning. Client work includes Highview, Savi, (Assurion) Cozmo (Anki), and Adidas.

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  Blue Cross and Blue Shield of Illinois, Montana...

  • Social Media/PR Marketing Consultant

    • Sep 2009 - Aug 2013
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  Verizon

  • Senior Channel Marketing Consultant

    • Aug 2011 - Jun 2012

    Lead strategist and marketing consultant for Verizon Enterprise Network solutions. Responsible for strategy and execution of marketing and training activities for extensive network of VARS, resellers and Verizon sales teams.

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  Upromise

  • Senior Marketing Director

    • Jan 2007 - Jul 2008

    I was hired to assist in the creation and development of a full-service in house marketing department. My role as a Senior Marketing Director for 529 Plans involved working with specific state clients in Nevada, North Dakota, Iowa, and Pennsylvania on integrated marketing communications programs ...

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  Carey/Vollmer Global Marketing

  • Co-Owner

    • May 2004 - Oct 2005

    Consulting LLC for Hewlett Packard Global Marketing clients

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  Grey Group

  • Vice President/Group Director/Consultant

    • Sep 1999 - Apr 2004

    As Vice President/Group Director, managed multiple clients for technology and telecommunications sectors. Responsible for management of account and creative teams, client relationships, ROI, budgets and implementation of advertising and marketing campaigns.

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  Fidelity Investments

  • Boston, Massachusetts

  • Marketing Director

    • Jan 1999 - Oct 1999
    • Boston, Massachusetts

    Worked on multiple customer acquisition and retention programs for retail brokerage and managed accounts. Collaborated with internal ad agency on integrated marketing campaigns for branch, direct marketing and e-marketing channels.

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  Charles Schwab

  • San Francisco, California

  • Senior Account Manager

    • Mar 1997 - May 1998
    • San Francisco, California

    As a member of the in-house ad agency team, I worked on strategic website development projects for online brokerage access. I wrote creative strategies, user scenarios, assisted in the UX lab, and coordinated marketing communications programs for other Schwab services and products, such as Schwab...

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  Grey Group

  • San Francisco, California

  • Management Supervisor

    • 1994 - 1997
    • San Francisco, California

    Worked with multiple emerging technology clients (Hewlett-Packard, Microsoft, Proxima, Qualcomm, Intel) during dot.com boom. Collaborated with Goodby/Silverstein & Partners on Hewlett-Packard digital photography business. Managed account team of 6-8, and oversaw all budget management, profita...

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  Miller Kadanoff Direct

  • San Francisco Bay Area

  • Account Executive

    • Sep 1993 - Sep 1994
    • San Francisco Bay Area

    Account Executive for Direct and E-Marketing agency servicing emerging technology clients during the dot.com expansion. Wrote presentations, managed client communications and coordinated with the creative team and traffic department.

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  A.T. Cross Company

  • Lincoln, Rhode Island

  • International Advertising Coordinator, Copywriter/Editor

    • Oct 1987 - May 1991
    • Lincoln, Rhode Island

    Worked with five foreign subsidiaries for all advertising and marketing communications programs. Assisted with translation, typesetting, and ad agency collaboration. Also wrote copy for promotional materials and in-house company newsletter.