Eliana Russi

Director Of Operations at Abragames - Brazilian Association of Game Development Companies
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • portuguese Native or bilingual proficiency
  • italian Full professional proficiency
  • french Professional working proficiency
  • spanish Full professional proficiency

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Bio

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5.0

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Chris Wren

I consider myself very fortunate to have crossed paths with Eliana. She is highly driven and passionate with the initiates she leads, including leveraging our XDS event to shine a light on Brazilian service providers. This has made a measurable impact to the local industry, and her constituents are extremely lucky to have her in their corner!

Carlos Estigarribia

Eliana's work with Abragames and Brazil Games project was essential for the development of the Brazilian industry, she "connected the dots" between local studios and international publishers, promoted Brazil abroad, and was a key person to make the project the success it is today. Her network among Brazilian and LATAM studios is par to none. We've worked side-by-side on several occasions and I could see her result-oriented mindset and great execution skills.

Jason Della Rocca

Eliana is the queen of the Brazil game ecosystem! It has been an honor to be involved with the BIG Festival since its inception, and watch Eliana and her team grow the event into the largest developer event in LATAM. She has played an invaluable role, also via AbraGames, to professionalize the Brazilian game sector, and bring new partners, publishers and investors into Brazil. Her leadership and network has helped propel Brazil studios to ever greater results. Parabens!

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Experience

    • Director Of Operations
      • May 2012 - Present

      I am a Brazilian executive with over 20 years experience in the entertainment industry, expanding markets through business development. As the Director of Operations at the "Brazil Games Companies Association" I am responsible for the development of the strategy to increase the Brazilian global market share in the games industry, accomplished by extensive international and local networking, the nurture of new business opportunities with publishers, investors, digital stores, marketing agencies and platforms, technology providers, influencers and events. I have a deep understanding of Brazilian and Latin American game ecosystems. I have proven international experience by means of networking, coordination of Public and Media Relations service providers in Brazil and abroad, identifying and making the best use of specialized conferences and/or trade shows to promote the Brazilian games industry such as: GDC , Gamescom,Tokyo Game Show, External Development Summit among others; I also oversee all Marketing, Account Management, Integration Management and Administrative roles. I am also the B2B content Director of BIG Festival, the most important hub for indie game talent, creation and business in Latin America. My role is to bring the best international content available to the local game industry and to showcase the best Brazilian content and success cases worldwide. Results achieved: • Increased by 600% exports of Brazilian IPs (Intellectual Properties) and highly skilled services; • 10x growth in the number of Brazilian studios and service companies in the global market; • Development of the international PR and Digital Communication strategy that brands Brazil as the new global hub for game development. • Fluent in both English and Portuguese, I am creative and highly adaptable. • Extensive knowledge of the Brazilian gaming ecosystem • Business Development • Operations • Team Management • Product Development • Leadership • High quality networking • Planning Show less

    • Brazil
    • Entertainment
    • 1 - 100 Employee
    • International Business Development Manager
      • Jun 2007 - May 2011

      As the International Business Manager at Brazilian Content, an Export Program in partnership with the Brazilian Audiovisual Association, BRAVI, and ApexBrasil, the Brazilian Trade and Investment Promotion Agency, I was responsible for positioning Brazil internationally as a top-quality Audiovisual producer. My role involved extensive local and international networking and understanding of potential for business and partnerships. As part of the strategy, proposed and organized Brazilian delegations to major international audiovisual trade shows and conferences. As a result Brazil became a global player, especially in TV series/animation, the exports growth surpassed 300% and the number of export ready studios increased by 200%; Brazilian TV content, TV co-productions were broadcasted at more than 100 territories. Guest evaluator of Canada Media Fund Innovation Stream. Show less

    • International Affairs
    • 100 - 200 Employee
    • International Business Developer
      • May 2001 - Jun 2007

      Positioning Canada as the number one partner and benchmark for Brazilian digital media industry was my main objective as a business developer. Results were significant, with Canadian animation, film and TV studios establishing the first co-productions between both countries. The National Film Board of Canada re-established the long term partnership with Brazil. B2B Inbound and outbound missions were part of a successful strategy creating a positive flow of business. Positioning Canada as the number one partner and benchmark for Brazilian digital media industry was my main objective as a business developer. Results were significant, with Canadian animation, film and TV studios establishing the first co-productions between both countries. The National Film Board of Canada re-established the long term partnership with Brazil. B2B Inbound and outbound missions were part of a successful strategy creating a positive flow of business.

Education

  • Universidade de São Paulo
    MBA, E-Business
  • FGV - Fundação Getulio Vargas
    Specialization, International Business
  • Canadian Institute for International Trade
    Specialization International Trade, International Business/Trade/Commerce
  • Pontifícia Universidade Católica de São Paulo
    Bachelor, Business Administration

Community

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