Elena Nova

Chief Marketing Officer at Rubic Finance
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Contact Information
us****@****om
(386) 825-5501
Location
GE
Languages
  • English Full professional proficiency
  • German Limited working proficiency

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Meneau (Krisko) Victoria

Elena is highly energetic marketeer, with solid track-record for achieving top results and challenging the current ways of working for new innovations in marketing! Elena set the benchmark in this pioneering role at Schwarzkopf . She has deep knowledge on all aspects of marketing and knows exactly what and when to challenge to get the very best results. Elena's ability to execute her ideas with great attention to detail is what made her successful in this role. Elena is a GREAT team player with extremely high potential for further growth.

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Experience

  • Rubic Finance
    • United Arab Emirates
    • Financial Services
    • 1 - 100 Employee
    • Chief Marketing Officer
      • May 2022 - Present
  • @ Crypto/ DeFi/ web3 projects
    • Marketing Advisor
      • 2021 - 2022

      Consulting web3/ DeFi projects (rubic.exchange) on Marketing and Communications strategy - sizing business opportunity, product & target analysis (finding insights, value propositions, key messages), media and social strategy, building strong brands Consulting web3/ DeFi projects (rubic.exchange) on Marketing and Communications strategy - sizing business opportunity, product & target analysis (finding insights, value propositions, key messages), media and social strategy, building strong brands

  • Tsentsiper
    • Russian Federation
    • Design Services
    • 1 - 100 Employee
    • Business Design Director
      • 2019 - 2020
  • Fyodor Pavlov-Andreevich Studio
    • Studio Director, Curator
      • 2018 - 2019

      Curated several solo and group artistic projects in Russia and abroad (Brave seven, Here and Now, 2018, Manezh, Moscow; Decorative Sacredness, Gazelli Art House, London, UK) Curated several solo and group artistic projects in Russia and abroad (Brave seven, Here and Now, 2018, Manezh, Moscow; Decorative Sacredness, Gazelli Art House, London, UK)

  • Visa
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • FIFA 2018 Marketing Lead, Senior Marketing Director
      • 2016 - 2017

      As Global Sponsorship Taskforce member developed global Visa sponsorship brand platform and Visual IdentityLed Visa Marketing strategy for FIFA Russia & CEMEA Centre of Excellence for Affluent marketing

    • Head of Marketing, Senior Director
      • 2013 - 2016

      Contributed to the utmost goal of stimulating people to pay by Visa vs cash via:- communication at expanding touchpoints (transport, e-com, retailers, etc.), - co-promotions with banks & merchants (Aeroflot, McDonalds, etc),- Visa-led media campaigns.Managed a department of 10-13 people retaining key team members and adjusting the dept. structure to business needsAchievements: Marketing ROI improved 4 times; Brand Preference +17% in Q3FY16; Top 5 most creative advertiser 2014 (Sostav,AKAR); Best marketing in finance 2013 (Marketers Guild), Sochi campaign shortlisted for Webby awards Show less

    • Brand Director
      • 2011 - 2013

      - Marketing strategy, communication development, Global (Olympic Games, FIFA) and local sponsorships activation, media-planning- Market research, competitor monitoring, consumer insights and brand analytics- Visa 2.0 global re-branding test country lead (LTF, brand platform, tagline)- People management (team of 5), budgeting, agency management Achievements: Changed marketing department structure, marketing plan (fewer but bigger), media deals improved by 30% (for $XXM budget); Top country globally in Brand equity 2013 Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • 2010 - 2011

      Brand Building Foods, Beverages - Responsibility for the Lipton brand P&L ($XXXM, over 50% of Unilever Foods turnover), Budgeting - Development & implementation of annual & long-term (3-5 years) marketing plans - Consumer research & insights, innovation projects (developing new brands and products) - Brand & business analysis, portfolio management, sales forecasting; pricing and distribution strategy - People management (4 direct reports); leadership of cross-functional teams Achievements: Reversed negative trend in market share, reaching the highest share levels ever, thanks to the new product USP and integrated marketing campaign with Pierce Brosnan Show less

  • Henkel
    • Germany
    • Manufacturing
    • 700 & Above Employee
    • Brand Marketing Manager
      • 2009 - 2010

      Management of all Cosmetics categories - hair care, styling, colorants, body, skin - over 15 brandsAchievements: Total Schwarzkopf styling strengthened #1 position and market share increased from 29% to 34% in 4 years; Developed marketing strategy for Belorussia and doubled investments into the business, which resulted in over 30% sales growth

    • Senior Brand Manager
      • 2007 - 2010

      Hair styling category - 4 brands: Taft, Syoss styling, got2b, Gliss Kur styling

  • Schwarzkopf & Henkel
    • Germany
    • 1 - 100 Employee
    • Brand Manager
      • 2005 - 2006

Education

  • Russian University of Humanities
    Postgraduate, Visual Media Arts
    2014 - 2016
  • Московский Государственный Институт Международных Отношений (Университет) МИД России (МГИМО)
    BA, Political Science, Economics
    1999 - 2003

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