Head of Trade Marketing

• Jun 2022 - Present

Product Manager

• Feb 2020 - Jun 2022

Head Of Marketing

• Jan 2018 - Apr 2020

Area Trade Marketing Manager

• Jul 2014 - Jan 2018

• Regional strategy development based on channel/portfolio/brand strategies, regional specifics, Dark Market rules; • Providing channel teams with regional inputs to channels’ strategies and activity plans development; • Cities action plans development based on Regional/Channel/brands strategies, plans and inputs; • Focus on fulfillment of National and Regional activations in the region (delivering regional inputs, alignment with functions/clients/distributors, implementation, control, pre and post MSE assessment, feedbacks providing) in line with Cycle Planning process; • CatMan process support with FA, LOS, portfolio matrix development and implementation: provide inputs into development, provide trainings of SF, implementation in trade, control in trade; provide sales force with all necessary materials & recommendations to implement FA, Planograms and LOS in fields, to support category building projects roll-out; • Determination of brand development & sales operation development opportunities and strengths in the assigned region, determine threats and disadvantages, and address findings to the channel trade marketing, marketing teams, sales teams; to develop aligned action plans and implications; • Adherence to the regular field visits schedule, to give constructive feedback to sales team, to develop joint action plan aimed at situation improvement and to control its implementation; Show less

Trade Marketing Specialist

• Aug 2011 - Jul 2014

• Regional promo development, planning, execution follow up and effectiveness assessment • Sales promos reporting standards set up (Kilev-Bar, Rock-City, Luk-pre-party place…) • Events & parties organization (Kilev-Bar, Rock-City night clubs Novosibirsk; Kilev-Bar Tomsk ) • Exclusive POS-Branding developing & placement ( Kilev-Bar Novosibirsk) • Consolidation and tracking of all regional promo activities (Siberia – on-trade, traditional trade) • Alignment of TM activity plans to maximize return • POS adaptation / development / logistic/placement • Trade marketing budget tracking • Monitoring of competitive activity in beer category (new launches, activations, promos, etc) • Close cooperation with Sales Team (presentation of new products, activities, data acquisition) • Retailer Price and Promotional Audit (store compliance). • Control the adherence to merchandising standards at sales outlets. ____________________________________ Achievements: Halloween-parties week-end: Kilev-Bar Novosibirsk, Kilev-bar Tomsk, Rock-City Novosibirsk (3 parties in 2 cities were successfully organized during one week-end). Total contacts – above 1500; effective contacts – above 400 Show less

Trade Marketing Manager

• Aug 2010 - Aug 2011

• Territory: Novosibirsk, Irkutsk, Chita, Ulan-Ude, Kemerovo, Novokuznetsk (on-trade, traditional-trade, modern-trade)• Trade marketing budget holder • Control and report marketing expenditures.• Sales & TM reports examination and systematization• Distribution development, interfacing with local distribution companies to promote new brand • TM-activities development , coordination____________________________________Achievements: On-trade distribution in Irkutsk grown from 0 to 100 trade points in 3 months; in Kemerovo – 40 customers in 6 months; Chita – 50 customers in 4 months; in Ulan-Ude we only began – about 15 points.. But in may 2011 our company couldn`t prolong its alcohol-producing license. Brand “Belaya Berezka” was sold to one of vodka-producing Russian company in November 2011. Show less

On trade Specialist

• Aug 2009 - Aug 2010

• New product distribution setting (on-trade):• Negotiation with clients to conclude contracts• product presentations, training for staff, staff–parties organization • Negotiations with media for free publications; life-style magazines` events coctail sponsorship • TM researches, monitoring competitors` activities• Budget reporting • Planning, coordination and implementation of trade-marketing activities: - Customer promo- Samplings- POS materials ordering & placement- POS and local distribution company staff motivation programs development & implementation ____________________________________Achievements: number of on-trade customers grew from 0 to 80 with no money spent for contracts; Peoples, Kolyada, Pechki-Lavochki restaurant nets and Rock-City, Guevara, some other night-clubs signed profitable for us contracts.Promotion to TM-Manager Show less

Advertising department specialist

• Nov 2007 - Aug 2009

• Cooperation with cars importer`s TM-department (in order to save corporate identity) • Advertising placement • Web site conformance to standards control, articles writing • Show room conformance to standards control • Media planning • Customer events organization – new cars presentation, test-drives ____________________________________ Achievements: relations with media and advertising agencies were form, my marketing-specialist skills began to form. • Cooperation with cars importer`s TM-department (in order to save corporate identity) • Advertising placement • Web site conformance to standards control, articles writing • Show room conformance to standards control • Media planning • Customer events organization – new cars presentation, test-drives ____________________________________ Achievements: relations with media and advertising agencies were form, my marketing-specialist skills began to form.