Experience

Finotex

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Corporate Marketing Coordinator

  • Nov 2014 - Present

  • Preparing marketing and advertising strategies plans aligned with the company objectives• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts• Preparing SEO Managment plan• Planning and organizing promotional events• Supports sales staff by providing sales data, market trends, forecasts, account analysis, new product information; relaying customer services requests• Supporting the in-house marketing and design team by coordinating and collating content• Updates job knowledge by participating in educational opportunities; reading trade publications• Research media coverage and industry trends• Accomplishes organizational goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments• Planning customer survey campaigns and prepare executive reports

• Marketing Coordinator

  • Mar 2014 - Nov 2014

  • Implements marketing and advertising campaigns• Preparing marketing and advertising strategies, plans, and objectives• Planning and organizing promotional presentations.• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.• Updates job knowledge by participating in educational opportunities; reading trade publications.• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

• Business Development Manager

  • Feb 2012 - Mar 2014

  • Developing strategies to attract new business and generate sales leads.• Strategic and creative support to Corporate Marketing Department in developing advertising material for print and social media.

• Product Development

  • Jan 2007 - Jan 2012

  • Design and development of brand identification solutions• Design logos for new brands and their brand identity solutions.• Creative support to Corporate Marketing Department in developing advertising material for print and social media.• Creating promotional products using the capacity of our product offering as jacquard woven fabrics, mixed techniques such flexo printing, heat transfers and handcraft techniques.

• Art Director

  • Mar 2002 - Dec 2006

  • Design and development of artwork proposals for customers.• Design logos for new brands and their brand identity solutions.• Development of products such as woven and printed labels.• Supporting issues corporate marketing department.• Development of promotional products.

• Art & Mücad Designer

  • Aug 2000 - Mar 2002

  • Design and development of artwork proposals for customers.• Design logos for new brands and their brand identity solutions.• Development of products such as woven and printed labels.• Development of woven labels in Mücad for Jacquard looms.



Ytex Strings - Strings Tech Corp.

• Press and Social Media Manager

  • Jul 2011 - Jan 2017

  • Responsible for creating marketing campaigns to launch new products and promote events.• Responsible for developing advertising material for print media and online platforms.• Social Media administrator for Ytex Strings Corp. and MotionTex. • Responsible for creating marketing campaigns to launch new products and promote events.• Responsible for developing advertising material for print media and online platforms.• Social Media administrator for Ytex Strings Corp. and MotionTex.



Textiles Saab de Colombia

• Art Director

  • Jan 2000 - Aug 2000

  • Responsible for design and development department.• Creative development of new designs.

• Sales and Marketing Assistant

  • Nov 1999 - Dec 1999

  • Assembles consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.• Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets.• Prepares mailers and brochures by formatting content and graphics.