Ece Aksoy

Head of Strategy & Growth at kurando
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Location
Berlin, Berlin, Germany, DE

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Experience

    • Germany
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Head of Strategy & Growth
      • Nov 2021 - Present

      New Business Development • Set up e-prescription business from scratch with product dev, operations and customer acquisition strategy • Launched e-prescription product in the app by managing 5 streams: ops, tech, legal, pharmacy, and marketing • Managed product development for e-prescription incl. product ideation, prototyping and testing • kurando is the first pharma-tech platform that launched medication delivery for e-prescription in Germany B2B Sales (Strategic… Show more New Business Development • Set up e-prescription business from scratch with product dev, operations and customer acquisition strategy • Launched e-prescription product in the app by managing 5 streams: ops, tech, legal, pharmacy, and marketing • Managed product development for e-prescription incl. product ideation, prototyping and testing • kurando is the first pharma-tech platform that launched medication delivery for e-prescription in Germany B2B Sales (Strategic Partnerships) • Managed strategy team to source strategic B2B partnership leads to grow business • Built relationships and set up partnership structure incl. product design, financials, integration plan Inhouse Consulting & Structuring • Supported kurando departments to design and implement initial processes/software Investor Relations • Coordinated seed round together with founders by sourcing investors, preparing funding decks and Q&As Show less

    • Germany
    • Internet Publishing
    • 1 - 100 Employee
    • Coporate Strategy Lead
      • 2021 - 2021

      OYO Vacation Homes International Expansion • Set up strategy for international expansion with CEO and leadership team • Presented expansion plan to Traum-ferienwohnungen/OYO executives • Set up business model to identify profitability and investment requirements Acquisition Target • Led Due Diligence process (~30 senior internal and external stakeholders involved) • Coordinate Commercial, Financial, Legal, Tech&Product and Marketing Due Diligence workstreams • Set up business model for… Show more International Expansion • Set up strategy for international expansion with CEO and leadership team • Presented expansion plan to Traum-ferienwohnungen/OYO executives • Set up business model to identify profitability and investment requirements Acquisition Target • Led Due Diligence process (~30 senior internal and external stakeholders involved) • Coordinate Commercial, Financial, Legal, Tech&Product and Marketing Due Diligence workstreams • Set up business model for post-integration incl. synergy and budget analysis New Vertical Expansion • Set up strategy for new vertical expansion incl. market sizing, operational plan and pricing • Presented expansion plan to Traum-ferienwohnungen/OYO executives • Set up business model to identify proftability and investment requirements New Business Development • Set up financial setup for 3rd pary partnership cooperation for marketplace launch Show less

    • Germany
    • Truck Transportation
    • 700 & Above Employee
    • Strategy & Growth Consultant
      • 2020 - 2021

      Berlin, Germany M&A Strategy • Set up new acquisition pipeline and target sourcing strategy • Set up expansion strategy in Eastern Europe incl. market anaylsis, timeline and prioritization Series D Funding Round • Secured $160m funding at €1b+ valuation Uber Freight Acquisition • Conducted EV analysis and Commercial Due Diligence • Set up remuneration packages and new org structure Uber Freight PMI • Post Merger Integration (PMI) - PMO role among all streams (~50 senior… Show more M&A Strategy • Set up new acquisition pipeline and target sourcing strategy • Set up expansion strategy in Eastern Europe incl. market anaylsis, timeline and prioritization Series D Funding Round • Secured $160m funding at €1b+ valuation Uber Freight Acquisition • Conducted EV analysis and Commercial Due Diligence • Set up remuneration packages and new org structure Uber Freight PMI • Post Merger Integration (PMI) - PMO role among all streams (~50 senior employees of both companies) • Led People and Communication streams - Set up integration communications strategy and ensured engagement of ~70 Uber Freight employees Show less

    • France
    • Advertising Services
    • 700 & Above Employee
    • Financial Planning Analyst
      • 2019 - 2020

      Barcelona, Catalonia, Spain Financial Analysis • Provided financial insights by financial modeling to support strategic projects on a global scale: • e.g company reorganization and new platform development Finance Business Partnering • Finance partner for regional leaders to deliver inputs in planning and forecasting • Identify growth opportunities with leaders and conduct feasibility analysis

    • United Kingdom
    • Business Consulting and Services
    • 700 & Above Employee
    • Associate Consultant
      • 2018 - 2019

      Due Diligence • Conducted buy-side due diligence of an online classifieds platform with + 40M users for UK private equity client • Assessed target's commercial performance and future potential by financial modelling and competition analysis Strategy & Expansion • Set up a strategic expansion plan for UK gym company to assess international growth opportunities Acquisition Scan & Target Assessment • Conducted market research (interviews and data analysis) in tech… Show more Due Diligence • Conducted buy-side due diligence of an online classifieds platform with + 40M users for UK private equity client • Assessed target's commercial performance and future potential by financial modelling and competition analysis Strategy & Expansion • Set up a strategic expansion plan for UK gym company to assess international growth opportunities Acquisition Scan & Target Assessment • Conducted market research (interviews and data analysis) in tech, media, and retail sectors • Provide comprehensive analysis for target assessment for investor clients Show less

    • Professional Services
    • 700 & Above Employee
    • Advisory Consultant Intern
      • 2017 - 2017

      Istanbul, Turkey Public Private Partnership • Conducted market research and analyses at the international and national level for advisory projects in public industry

    • Consulting Intern
      • 2017 - 2017

      Istanbul, Turkey CRM Strategy • Conducted analysis to develop solutions and alternative practices in the CRM strategy for leading sportswear brand • e.g mobile application development, sales management, and marketing plan

    • Entertainment Providers
    • 1 - 100 Employee
    • Transaction Advisory Intern
      • 2017 - 2017

      Istanbul, Turkey M&A Tax Advisory • Researched and prepared reports for guiding client companies about tax implications and risks of their transactions

    • Law Practice
    • 1 - 100 Employee
    • Trade Marketing Intern
      • 2016 - 2016

      Istanbul, Turkey Market Performance Analysis • Performed monthly market and retailer analysis and developed concrete recommendations • Communicated with sales representatives to improve on-field sales performance • Managed monthly POP displays in retail stores

    • Türkiye
    • Software Development
    • 100 - 200 Employee
    • Business Development Intern
      • 2012 - 2013

Education

  • ESADE Business & Law School
    Master of Science, International Management
    2017 - 2019
  • Bogazici University
    Bachelor of Business Administration (B.B.A.), Business Administration and Management
    2012 - 2017
  • ESSEC Business School
    Bachelor's Degree, Business Administration and Management, General
    2015 - 2015
  • Bornova Anadolu Lisesi
    Lise, Science
    2008 - 2012

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