Dóra Madarassy

Online Communication and Marketing team leader at Mathias Corvinus Collegium - MCC
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Location
Budapest, Budapest, Hungary, HU

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Experience

    • Hungary
    • Education Administration Programs
    • 100 - 200 Employee
    • Online Communication and Marketing team leader
      • Mar 2022 - Present

      As the head of the online komm and marketing team I continuously ensure the update and control of the social media (Fb, Insta, Twitter, Tiktok, LinkedIn) and websites (MCC Hungary, MCC Brussels, Institutions, etc) content. Active participation in the organisation of conferences, events, contact with the media agencies and all the communication concerning our MCC Fest (Esztergom) is a part of my everyday responsibilities. As the head of the online komm and marketing team I continuously ensure the update and control of the social media (Fb, Insta, Twitter, Tiktok, LinkedIn) and websites (MCC Hungary, MCC Brussels, Institutions, etc) content. Active participation in the organisation of conferences, events, contact with the media agencies and all the communication concerning our MCC Fest (Esztergom) is a part of my everyday responsibilities.

    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Mar 2021 - Sep 2021

      Google display and longterm banner campaign coordination of clients, adaptation of central television campaigns. Google display and longterm banner campaign coordination of clients, adaptation of central television campaigns.

    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Seniour Account manager
      • Oct 2019 - Mar 2021

      Project management of various clients' combined communication activities, including internal communication, online and social media channels. Execution of ATL and BTL campaigns, PR activities for one of the largest feminine hygiene producing companies. Project management of various clients' combined communication activities, including internal communication, online and social media channels. Execution of ATL and BTL campaigns, PR activities for one of the largest feminine hygiene producing companies.

    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Key contact and Inspiration
      • Mar 2017 - Oct 2019

      Full-scale management of several clients' communication activities (ATL, BTL, social media -Fb, Insta, youtube). Participation in packaging redesign. Media campaign planning and coordination. Full-scale management of several clients' communication activities (ATL, BTL, social media -Fb, Insta, youtube). Participation in packaging redesign. Media campaign planning and coordination.

    • Manager of concerts
      • Feb 2014 - Sep 2014

      Contact with French concert halls, production agencies and churches in French language. Coordination and content development of the orchestra's French website. Contact with French concert halls, production agencies and churches in French language. Coordination and content development of the orchestra's French website.

    • Hungary
    • Armed Forces
    • 1 - 100 Employee
    • Marketing and private label product Manager
      • Jun 2002 - Jun 2013

      Full-scale organisation of advertising campaigns, promotions and communication. Sales price calculation, speculation of volumes, turnovers and margins for the 2 weekly promotional leaflet. Participation in PPT product and packaging development. Assistance of the French marketing director. Full-scale organisation of advertising campaigns, promotions and communication. Sales price calculation, speculation of volumes, turnovers and margins for the 2 weekly promotional leaflet. Participation in PPT product and packaging development. Assistance of the French marketing director.

    • France
    • Advertising Services
    • 700 & Above Employee
    • Junior Account Executive
      • Jan 2000 - Sep 2001

      Coordination of ATL and BTL advertising activities of Renault Hungary, personal contact with the Client (2 days a week representation of the agency in Renault Hungary office). Brief, status report and contact report preparation, reporting directly to Publicis France. Coordination of ATL and BTL advertising activities of Renault Hungary, personal contact with the Client (2 days a week representation of the agency in Renault Hungary office). Brief, status report and contact report preparation, reporting directly to Publicis France.

Education

  • College for Foreign Trade Budapest in cooperation with the University of Lincolnshire and Humberside
    BA (Honours) in European Business Administration, Strategic management
    1995 - 1998
  • Collège des Ingénieurs
    Programme Copernic, Programme de formation au Management et au Monde Contamporain
    2000 - 2001

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