Dylan Purse

Vice President, Marketing and Product Management at Adaptigent
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Location
United States, US

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Vice President, Marketing and Product Management
      • Jul 2023 - Present

      Atlanta, Georgia, United States

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Product Management
      • Feb 2020 - Jul 2023

      Greater Chicago Area Infutor is the expert in data-driven Consumer Identity Management. We are 100% focused on enabling brands to know everything they need to about consumers, to instantly make informed marketing and risk decisions. Infutor’s experience linking trusted data sources result in solutions that: - Identify, verify and score inbound consumers, on-demand, with as little as a single identifier. - Link customer data, update/add missing identifiers and enhanced attributes. - Enable improved… Show more Infutor is the expert in data-driven Consumer Identity Management. We are 100% focused on enabling brands to know everything they need to about consumers, to instantly make informed marketing and risk decisions. Infutor’s experience linking trusted data sources result in solutions that: - Identify, verify and score inbound consumers, on-demand, with as little as a single identifier. - Link customer data, update/add missing identifiers and enhanced attributes. - Enable improved digital marketing performance through higher match rates and complete insights. Infutor gives brands a secure, privacy compliant foundation to improve inbound engagements and outbound marketing reach, and to minimize fraud and collections risk. Show less

    • Vice President of Product
      • Apr 2017 - Feb 2020

      Greater Chicago Area

    • Senior Vice President Operations
      • Jun 2016 - Apr 2017
    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Director of Product Strategy
      • Jul 2013 - Jun 2016

      January 2016 - June 2016 served on the Board of Directors for the Association for Postal Commerce May 2012 – June 2016 served as a United States Postal Service Mailers Technical Advisory Committee (MTAC) representative for the Direct Marketing Association Expanding services into new markets through new product development and go-to market strategy

    • Senior Product Manager
      • Sep 2012 - Jul 2013

      Launched new product line through multiple partnerships Managed large multi-faceted platform migration project

    • Information Services
    • 700 & Above Employee
    • Senior Product Manager
      • Nov 2007 - Sep 2012

      Authored business requirements and oversaw platform re-development project Created product roadmaps for all existing list processing products which resulted in successful completion of more than 15 new product or product upgrade launches Negotiated and managed multiple partnerships to expand service offerings Presented multiple industry webinars on postal and hygiene topics Coordinated with legal counsel to write and file patent application

    • Service Delivery Manager
      • Jan 2001 - Nov 2007

      Managed a team of 21 individuals, consisting of Technical Analysts and Project Consultants in Experian Marketing Services. Oversaw process improvements, quality control implementation and adjustments, and employee development. Played an integral role in responding to RFP's, new client on-boarding, and maintaining positive and productive client relationships.

    • Technical Advisor
      • Jun 1999 - Jan 2001

      Worked with colleagues to design and implement custom client solutions, troubleshoot techincal issues, and train and develop fellow team members.

Education

  • University of Illinois Urbana-Champaign
    BS, Engineering Psychology
    1993 - 1997
  • Northern Illinois University
    Master of Business Administration, Business
    2003 - 2007

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