Experience

Winning Moves Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Analyst

  • Apr 2022 - Present

  As a highly qualified and experienced quantitative researcher, I run research projects, ensuring that research objectives set by our clients are met right on time. My expertise in advanced statistical analysis and social research methods, combined with my long experience from both the agency and the client side, guarantee my keen focus on adding value, ensuring quality and delivering against tight deadlines.

• Analyst

  • Nov 2018 - Apr 2022



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Consumer Insights Manager

  • Nov 2017 - Nov 2018

  As a Consumer Insights Manager in HSBC, I helped design, launch, monitor and assess HSBC's now iconic "Global Citizen" campaign, with which the bank re-branded into HSBC UK and first introduced its recently established UK ring-fenced bank to the British public. As a member of the newly created Marketing Insights team, I ensured that all relevant information about consumers' views on HSBC and all its advertising activity was fed back to all relevant stakeholders in the bank, aiming at revisiting… Show more As a Consumer Insights Manager in HSBC, I helped design, launch, monitor and assess HSBC's now iconic "Global Citizen" campaign, with which the bank re-branded into HSBC UK and first introduced its recently established UK ring-fenced bank to the British public. As a member of the newly created Marketing Insights team, I ensured that all relevant information about consumers' views on HSBC and all its advertising activity was fed back to all relevant stakeholders in the bank, aiming at revisiting decision making within the business through the lens of long-term and evidence-led strategic planning that would have the customer at its heart. Show less As a Consumer Insights Manager in HSBC, I helped design, launch, monitor and assess HSBC's now iconic "Global Citizen" campaign, with which the bank re-branded into HSBC UK and first introduced its recently established UK ring-fenced bank to the British public. As a member of the newly created Marketing Insights team, I ensured that all relevant information about consumers' views on HSBC and all its advertising activity was fed back to all relevant stakeholders in the bank, aiming at revisiting… Show more As a Consumer Insights Manager in HSBC, I helped design, launch, monitor and assess HSBC's now iconic "Global Citizen" campaign, with which the bank re-branded into HSBC UK and first introduced its recently established UK ring-fenced bank to the British public. As a member of the newly created Marketing Insights team, I ensured that all relevant information about consumers' views on HSBC and all its advertising activity was fed back to all relevant stakeholders in the bank, aiming at revisiting decision making within the business through the lens of long-term and evidence-led strategic planning that would have the customer at its heart. Show less



Databuild Consulting

• United Kingdom
• Market Research
• 1 - 100 Employee

• Research Analyst

  • Sep 2013 - Sep 2017

  As a Research Analyst, I was mainly involved in studies that require advanced statistical analysis. I was also involved in methodology design, data collection, and report writing. Key skills • Designing quantitative research methodologies • Analysis and interpretation of research data • Reporting and presenting findings • Provision of evidence based recommendations Expertise • Development of innovative research methodologies, including the development of models to… Show more As a Research Analyst, I was mainly involved in studies that require advanced statistical analysis. I was also involved in methodology design, data collection, and report writing. Key skills • Designing quantitative research methodologies • Analysis and interpretation of research data • Reporting and presenting findings • Provision of evidence based recommendations Expertise • Development of innovative research methodologies, including the development of models to enable clients to quantify the impact of a variety of different delivery activities • Advanced methods of statistical analysis, to address complex research questions • Creation and management of big datasets, to make them suitable for analysis • Questionnaire management, to obtain high-quality survey data Show less As a Research Analyst, I was mainly involved in studies that require advanced statistical analysis. I was also involved in methodology design, data collection, and report writing. Key skills • Designing quantitative research methodologies • Analysis and interpretation of research data • Reporting and presenting findings • Provision of evidence based recommendations Expertise • Development of innovative research methodologies, including the development of models to… Show more As a Research Analyst, I was mainly involved in studies that require advanced statistical analysis. I was also involved in methodology design, data collection, and report writing. Key skills • Designing quantitative research methodologies • Analysis and interpretation of research data • Reporting and presenting findings • Provision of evidence based recommendations Expertise • Development of innovative research methodologies, including the development of models to enable clients to quantify the impact of a variety of different delivery activities • Advanced methods of statistical analysis, to address complex research questions • Creation and management of big datasets, to make them suitable for analysis • Questionnaire management, to obtain high-quality survey data Show less