Don Norman

Creative Services Director at Cunningham Broadcasting Corporation/The CW Baltimore Television
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Contact Information
Location
Charleston, South Carolina Metropolitan Area

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Creative Services Director
      • Nov 2019 - Present
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Creative Services Director
      • Jan 2019 - Aug 2019
    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing Director
      • Mar 1999 - Dec 2018

      Manage station marketing, public relations and communications. Overseeing the marketing budget and awarding winning creative team. Responsible for station brand management; public relations; corporate positioning; product launches; social media and digital oversight; advertising; media buys on print, radio, cable and outdoor billboards; sales collateral and commercial production oversight. Selected Accomplishments:  Work closely with our News leadership team to produce marketing campaigns that increase ratings  Direct, manage and produce marketing campaigns for our news broadcasts.  Directed the graphic rebuild and implementation of a new, locally produced sports talk show.  Worked extensively with Health Care Professionals as Senior Producer of an award-winning Health Care program that generated over $500,000 in revenue to date.  Producer/Director an Award winning locally produced program that generated $96,000 annually.  Directed the design and marketing campaigns for two successful on-line health care initiatives.  Coordinated the design, layout and production of a high school football web initiative that generated more than $150,000 annually.  Directed the graphic rebuild and implementation of a new station brand. Show less

    • Marketing Production Manager
      • Jan 1994 - Mar 1999

      Managed the professional activities of the marketing and commercial production departments. Provided operations oversight and managed a staff of 14. Selected Accomplishments:  Coordinated the set design, lighting and construction for 3 different programming sets.  Spearheaded the initiative to build a new state of the art, video post editing suite.  Instrumental in the design and layout of a new ENG microwave truck.  Directed and implemented the graphic rebuild of a new station brand. Show less

Education

  • University of South Carolina
    Bachelor of Arts - BA, Communications/Marketing/Media Relations
    1982 - 1986

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