Don Norman
Creative Services Director at Cunningham Broadcasting Corporation/The CW Baltimore Television- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Cunningham Broadcasting Corporation/The CW Baltimore Television
-
United States
-
Media Production
-
1 - 100 Employee
-
Creative Services Director
-
Nov 2019 - Present
-
-
-
Lockwood Broadcast Group
-
United States
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Creative Services Director
-
Jan 2019 - Aug 2019
-
-
-
Raycom Media
-
United States
-
Broadcast Media Production and Distribution
-
100 - 200 Employee
-
Marketing Director
-
Mar 1999 - Dec 2018
Manage station marketing, public relations and communications. Overseeing the marketing budget and awarding winning creative team. Responsible for station brand management; public relations; corporate positioning; product launches; social media and digital oversight; advertising; media buys on print, radio, cable and outdoor billboards; sales collateral and commercial production oversight. Selected Accomplishments: Work closely with our News leadership team to produce marketing campaigns that increase ratings Direct, manage and produce marketing campaigns for our news broadcasts. Directed the graphic rebuild and implementation of a new, locally produced sports talk show. Worked extensively with Health Care Professionals as Senior Producer of an award-winning Health Care program that generated over $500,000 in revenue to date. Producer/Director an Award winning locally produced program that generated $96,000 annually. Directed the design and marketing campaigns for two successful on-line health care initiatives. Coordinated the design, layout and production of a high school football web initiative that generated more than $150,000 annually. Directed the graphic rebuild and implementation of a new station brand. Show less
-
-
-
-
Marketing Production Manager
-
Jan 1994 - Mar 1999
Managed the professional activities of the marketing and commercial production departments. Provided operations oversight and managed a staff of 14. Selected Accomplishments: Coordinated the set design, lighting and construction for 3 different programming sets. Spearheaded the initiative to build a new state of the art, video post editing suite. Instrumental in the design and layout of a new ENG microwave truck. Directed and implemented the graphic rebuild of a new station brand. Show less
-
-
Education
-
University of South Carolina
Bachelor of Arts - BA, Communications/Marketing/Media Relations