Group Communications Manager

• Oct 2022 - Present

Strategic planning of content for global marketing campaigns and helping the regional team with localization Working with media relations globally to develop news, press releases, and editorials Communicating with key stakeholders in different markets through case stories, newsletters, and social media Designing an integrated marketing campaign to engage with the audience on various digital channels using a consistent brand message (holistic user experience) Managing the creative work implementation with external service providers and build relationships Using consumer data, market insights, and environmental goals to create marketing opportunities Working closely with global marketing teams and providing support for digital marketing, creative development, and content building Working with data and KPIs to make informed decisions that are relevant to different markets Show less

Group Marketing Communication Officer

• Dec 2019 - Oct 2022

Establish guidelines and content marketing plans on a global and strategic level for local implementation. Manage various projects in the marketing communications teams while working closely with product managers. Plan and manage PR activities on Mynewsdesk platform and handle media monitoring & press room. Create and edit marketing content for articles, case studies, videos, social media, press, and newsletters. Working as an editor on digital marketing platforms like Sitecore CMS & EXM, Hootsuite, Mynewsdesk. Show less

Digital Marketing Specialist

• Sep 2019 - Nov 2019

Marketing Manager - India & Middle East

• Mar 2016 - Feb 2019

Performed tasks central to project progress, including content creation, planning, reporting, communication. Spearheaded two product launches from planning to execution in EMEA and Indian market including campaign localization. Consistently met deadlines for Inbound Marketing projects on Hubspot achieving commendations for generating Marketing Qualified Leads (MQL) through Search Engine, Social Media marketing campaigns. Created marketing project documentation, strategy plans with estimates, forecast, and budgeting. Show less

Marketing Manager

• Jul 2015 - Jan 2016

• Devised and implemented both strategic, tactical marketing plans to drive traffic online. • Monitored google metrics to foresee behavior and trends that helped in marketing automation. • Responsible for MQL based conversions and increase in online sale is recorded more than 75% in a single quarter. • Responsible for delivering and integrating multichannel campaigns across email, website, and social media. • Devised and implemented both strategic, tactical marketing plans to drive traffic online. • Monitored google metrics to foresee behavior and trends that helped in marketing automation. • Responsible for MQL based conversions and increase in online sale is recorded more than 75% in a single quarter. • Responsible for delivering and integrating multichannel campaigns across email, website, and social media.

Marketing Manager

• Aug 2014 - Jul 2015

• Created and managed the content for email marketing and social media. • Successfully established the inbound campaigns and achieved Marketing Qualified Leads(MQL). • Strategised digital marketing campaigns for B2B and B2C. • Managed google analytics and devised plan to improve traffic and conversions. • Created and managed the content for email marketing and social media. • Successfully established the inbound campaigns and achieved Marketing Qualified Leads(MQL). • Strategised digital marketing campaigns for B2B and B2C. • Managed google analytics and devised plan to improve traffic and conversions.

Marketing Professional

• Sep 2011 - Jun 2012

Worked with Start-up’s as a Marketing Professional in Texas, USA Company/Projects: iRazoo • Strategised, launched and monitored campaigns on Facebook to achieve engagements. • Partnered with Target, Walmart, and Amazon.com for online promotions. • Responsible for setting the online shopping store in partnership with amazon.com. • Performed intensive market research to identify the target audience and create an online database to communicate them via email and social networks. • Managed social media marketing, email campaigns through constant contact. • Monitored the traffic on the website and worked on new ideas to improve the organic/paid search results using Google Analytics. Show less

Marketing Assistant

• May 2011 - Apr 2012

Role with Amitha Verma Designs LLC & Village Antiques • Responsible in setting the online shopping store in partnership with amazon.com. • Performed intensive market research to identify the target audience and create a database to communicate them via email and social networks. • Worked with design team to get the communication plan ready for e-mailers, brochures, black book, banners, invitation, catalogue, e-banners, website. • Successfully tracked the business metrics and achieved new leads for both the retail store and interior design service, and connected with potential customers via conference and seminars. • Managed social media marketing, email campaigns through constant contact, print campaigns. Show less

Student

• Jan 2010 - Jun 2011

Business Marketing Program Live Projects with University of California, Los Angeles (October 2010 - December 2010) Company: Universal Studios, Hollywood, United States of America Objective - Grow Annual pass business focusing on local penetration, through the development of marketing strategies for acquisition, renewal or both. Organization: National Alliance on Mental Illness, San Gabriel Valley, United States of America • Objective - Consumer Market Research for a non-profit organization NAMI; conducted and analyzed primary and secondary research in San Gabriel Valley related to mental illness. Show less