Experience

Reliance Entertainment

• India
• Media Production
• 1 - 100 Employee

• Marketing Manager

  • Sep 2007 - Present

  Involved in marketing varied projects since September 2007 – Kites , 3 IDIOTS ( National Award Winner ), PAA ( National Award Winner ),Abhoman ( National Award Winner), Kutti-shrank ( National Award Winner ), Well Done Abba ( National Award Winner ) Gajini, Do Knot Disturb, 13B – fear has a new address, Rock On, Luck by chance, Karzz, Break Ke Baad, The Fighter (Oscar Winner) Double Dhamaal , Singham , Bodyguard, Don 2 , War Horse, Talaash ,RUSH, Need for Speed, Commando, Holiday, Singham Returns. Conceptualizing & executing Creative marketing strategies for the films (Hindi & Regional) across varied conventional platforms –Outdoors, Movie Posters, Standees, Online Viral, Merchandising, Innovative Branding, within budget Created Innovative ideas for Movies in Multiplexes: 20 feet cut out standees for Bodyguard, Singham, Cow Boys and Aliens (Neon Lighted Standee keeping the Theme of the movie) Special brandings for : Don 2, Double Dhamaal, Bodyguard, Do Knot Disturb, Luck By chance, PAA, Well done Abba, Break ke Baad, The Fighter, Cow Boy and Alien, Kites. Lift brandings, Washroom Innovations, Customizing food and beverage combos, Bus Brandings, Auto Branding for all films of Reliance Entertainment for its promotion. Created Fun Merchandise for Film Promotion : Bodyguard ( Rakhee for Rakshabandhan) , Singham ( Lion Tattoos), Kites ( Love message t-shirt, Mexican Hats , Book of love quotes) , Raavan ( 10 headed monster T-shirt), Cow Boys & Alien (Alien Key Chain) , Do Knot Disturb ( Door Danglers ) , 13b (Diamond locket and hammer toys), Break Ke Baad ( Heart vs Brain Campaign), PAA ( Auro Duffel Bag ), Real Steel (Robot Puzzle Game) . All Publicity Material, Outdoor and Event setup for Movies: Ravana all India City Tour with Abhishek Bacchan & Aishwariya Rai, Kites , 3 Idiots (finding the 4th Idiot Campaign), Bodyguard , Rock on Concert branding for PAN India concert, Singham Returns 16 cities outdoor plan. Show less



PVR Limited

• India
• Entertainment Providers
• 700 & Above Employee

• Asst. Marketing Manager

  • Sep 2007 - Present

  Conceived and Implemented All Creative design for Films like: Rang De Basanti, Fanaa, Don, Krrish, Ice Age, Devil Wears Prada Responsibilities Managing Creative Communications for all PVR cinema sites related to display options (Interior/Exterior)- To maximize space of PVR properties through interesting and creative innovations - Floor Stickers, Foyer Branding, Wall Danglers, Stair case Branding, Washroom Branding ( Mirror , Door Knobs ) To produce “out of box” plans to enhance the look, feel and ambience of all PVR sites and Create Customized Contest to maximize footfall of the Multiplex : Don ( Find the Don Contest ), Ice Age ( puzzle games for Children) Conceive and Generate All Print Advertising Designs pertaining to film schedules, brand management and occasion led events Liaison with PVR Cinema Operations Team to conceive and develop specific communication, collaterals for concession schemes, events, film premieres, press conferences, local Area Marketing (LAM) etc Managing Weekly Communication Platforms like Friday & Wednesday Advertisements, Weekly Schedule Hand Bills, Cinema Schedule Displays for PVR Sites Achievements Conceived Creative Launch Plans for PVR Hyderabad, PVR Lucknow, PVR Indore, PVR Cinemas (Juhu & Mulund) & PVR Talkies (Aurangabad & Latur) Show less



Studio Thorn (I) PVT. LTD>

• Graphic Designer

  • Jun 1997 - Aug 2007

  Worked with clients: Air Tel, Idea Cellular, Lumax, Apollo Tyers, Dusk Valley, Hilti India, Benq, Eastman Impax, J&K, Bank, Aviva Insurance and Bharti Telecom Responsibilities: Designed Creative Development and production for Clients: Designed the Bharat Petroleum Logo, Designed brochures, catalogues, calendars for Brand ads: Lumax Industry, Hilti Design POP and POS branding for telecom industries clients: Idea Cellular and Airtel Stall designing for clients in exhibition: IITF (Auto Expo) Created Innovative and customized merchandise for clients: Made Dungarees for Hitli Industry. Created Drop Box designs for Airtel for customers to throw in their suggestion. Show less