Senior CRO specialist & Growth Marketer

• Feb 2023 - Present

CRO specialist & Growth Marketer

• Sep 2022 - Feb 2023

As a growth data driven marketing agency, Huray develops growth marketing funnels and strategies by translating them into impactful growth marketing data driven decisions so that you always have control over your marketing activities. Whether we're building a brand online, scaling up your business results or improving for lead generation. At Huray we are continuously focused on growth, by working with growth marketing frameworks and a culture of experimenting, analysing and optimising. Let’s create the most optimal customer journey together 📈 Show less

Lead UX Designer and Growth Hacker

• Sep 2018 - Nov 2022

A group of professionals focused on creating inspiring applications for a global audience in our free time. Palmera Bytes is a group composed of tech professionals from the Caribbean dedicated to helping each other grow professionally by doing courses and creative projects together. Also, we met up online every week on Tuesday, Thursday and Sunday night to work together on the event planning app Kollaby. Kollaby is the event planning app that lets you plan any event with your friends. You can create any type of event for any occasion, from friends get-togethers to huge multi-city events. Check it out at in the link below or in the Google Play Store! 🚀 Show less

Online Marketer & Growth Hacker

• Sep 2018 - Sep 2022

Loyals is a brand communications agency specialized in marketing, communication and developing websites. Loyals is always looking for 'the next big thing' because the market is constantly changing. Our core values consist of staying ahead of the latest marketing trends. This means advising clients and striving to co-create with them while teaching them how to stay ahead of their competitors. My current role as a growth hacker at Loyals is to be ahead of the game in SEO, SEA, UX design and conversion optimization. With more than 6 years working as a Growth Hacker specialized in SEO, SEA and CRO, I'm now working together with the marketing team to grow various clients' business. My current ambition is to continuously master all Google Systems and CRO methodologies and framework while working at Loyals. With this knowledge, I'm making a difference and positively impact the businesses and people I work with on a weekly basis. Especially, by teaching others what I know so that we co-create and grow together to accomplish our goals. Show less

Digital Marketing Coordinator

• Aug 2017 - Aug 2018

I have experimented with multiple acquisitions channels to grow Gallerease's traffic to the website. I worked with a team of highly professional art advisors. My main task consisted of coming up with a SEM strategy for Gallerease focused on technical SEO and showing the results with Google Data Studio to my manager and investors. In the beginning, my goals were to map out the customer journey to create funnels by testing out new experiments. I have also designed landing pages using Instapage, created content upgrades (as shown below) and created many designs in Photoshop. I really focused on increasing my technical knowledge by working with Google Tag Manager, setting up Schema Structured Markup Language and learning the basics of HTML, CSS and Javascript. Experiment design | Google Analytics | Google Search Console | Email Marketing (MailChimp) | Social Media Ads | SUMO (Lead Capturing) | SEO/SEA Keywords Analysis | Google Ads | User Testing | Marketing Automation | Customers Journey Mapping | Google Optimize | Google Tag Manager | Photoshop | Google Data Studio | KW finder | Screaming Frog | SEO Profiler | Website Auditor by SEO Powersuite | Webtexttool | Show less

Growth Marketing Trainee

• Jan 2017 - Jul 2017

I attended the Growth Hacking Traineeship of The Talent Institute, part of the B. Startup School Amsterdam (BSSA). An Intensive 7-month program where I learnt the skills, tools & mindset to become a full-stack Data-Driven Marketer. The curriculum consisted of: Lean-Startup | Growth-Hacking Framework (AARRR) | Experiment Design | (Google) Analytics | SEM | A/B-Testing | CRO | UX/UI Principles | HTML/CSS | Social Media (Ads) | E-Mail Marketing| I attended the Growth Hacking Traineeship of The Talent Institute, part of the B. Startup School Amsterdam (BSSA). An Intensive 7-month program where I learnt the skills, tools & mindset to become a full-stack Data-Driven Marketer. The curriculum consisted of: Lean-Startup | Growth-Hacking Framework (AARRR) | Experiment Design | (Google) Analytics | SEM | A/B-Testing | CRO | UX/UI Principles | HTML/CSS | Social Media (Ads) | E-Mail Marketing|

Online Growth Marketer

• Jan 2017 - Jul 2017

I attended the online marketing traineeship at GAIKU & The talent Institute, part of the B. Startup School of Amsterdam (BSSA). I was responsible for creating marketing experiment for the business of GAIKU. In the first two months, the primary focus was getting ambassadors to sign up for the waiting list of the software. I focused on finding the right target audience for GAIKU by interviewing potential audiences, then filling in the Value Proposition Canvas. Also, it was my responsibility to create ad copies for Facebook and LinkedIn advertisement. In the last three months working at GAIKU, I further my knowledge in SEO, by doing keywords research and doing competitors analyses by also looking at domain & page authority of Google Search rankings. I also focused on Google Search Console and various other SEO tools such as Sem Rush, Answer the Public and Serpworx. The last month, I've helped GAIKU out with user testing of the product, working with developers using JIRA, participated in many daily standups and other SCRUM meetings. Experiment design | (Google) Analytics | (Google) Search Console | Email Marketing (Revue) | WordPress | Social Media Ads | Hotjar & Intercom | SEO/SEA Keywords Analysis | Adwords Keyword Planner | Yoast for WordPress | Semrush for competitors analysis| Keywords everywhere (Chrome extension) | User Testing (JIRA) | Show less

Intern Marketing & Communication department

• Feb 2014 - Aug 2014

My main responsibility at Brekz International was to create a new market penetration plan. In addition, I had the weekly task of handling all the Facebook accounts of the company. The goal was to develop the Brekz brand to gain new followers/likes. At the end of my internship I increased the likes of the Dutch Facebook account with about 150% and the French account with around 100%. This increased the website traffic growth through social media. I also worked with Facebook marketing, and designing and writing newsletters using the email marketing software MailChimp. My daily tasks were working with Photoshop to create banners and front-end web designs, working with Google Analytics & AdWords and coming up with creative ideas to use for marketing. I also attended many meetings and brainstorming sessions on how to increase online sales. Designing skills | Social media marketing | E-mail marketing | Writing Newsletters | Google Analytics & Adwords | Increased followers on social media | Raising social brand awareness | Brand development | Adobe Photoshop | Show less

Kayak tour guide

• Aug 2009 - Aug 2010

As Tour Guide for Aruba Kayak Adventures on the Palm Island, I was responsible for the operation and management of the tour with other teammates. I spoke different languages daily with international tourists and was able to develop my people skills. I also learned how to work in a team and practiced different leadership styles. I found out that I thrived working in an international environment. Working in teams | Organizing tours | Interpersonal skills | Language skills (Dutch, English & Spanish) | Show less

Waiter

• Oct 2008 - Jun 2009

I worked as a waiter at Moby Dick's Aruba restaurant at Paseo Herencia by entertaining the guests, and recommending various spots on the Island to visit. Also I was responsible for my own area and if there were any complications I would always solve the situation in a good manner. - Interpersonal skills - Language skills (Dutch, English & Spanish) - Promoting other businesses on the island I worked as a waiter at Moby Dick's Aruba restaurant at Paseo Herencia by entertaining the guests, and recommending various spots on the Island to visit. Also I was responsible for my own area and if there were any complications I would always solve the situation in a good manner. - Interpersonal skills - Language skills (Dutch, English & Spanish) - Promoting other businesses on the island