Experience

Caffè Bristot | Procaffè S.p.A.

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Brand & Communication Manager

  • Jun 2020 - Present

  Responsible for the global communications of all the group brands: Bristot, Vescovi ,Deorsola, Testarossa, BredaMain Project: Manage the Bristot brand repositioning process in all its parts, in collaboration with the Marketing Director- Managing the Brand Identity and Image (brand guidelines, digital &social media, new communications projects, retail tools,, E-commerce, publications & marketing collaterals...)- Define and lead the global communication strategy, supervising all key activities development, through all touchpoints, with key pillars on digital and trade marketing and define a media plan . Working closely with external agencies and distributors - Develop brand visual identity and ensure adherence via Trade Marketing; Being responsible for in store communications including production, distribution and preparation of the POP material, both in Retail and Ho.Re.Ca. channel- Building ad hoc activities online/offline to recruit consumers. Brief development, management of the agencies involved in each process- Special strategic Communications projects, focusing on co-marketing & co-branding, partnerships; Events management - Managing global marketing communication budget - Managing two direct reports, developing their functional skills Show less

• Senior Product Manager

  • Feb 2019 - Jun 2020

  Responsible worldwide for the product & pop development and implementation on the market (B2B & B2C) of the brands Bristot, Vescovi ,Deorsola, Testarossa, Breda- International product developments and customers special requests manage, from concept to launch, in close cooperation with internal and external partners - Working closely with the agencies and suppliers to define the product designs and prototypes whilst managing all tasks within the given time frames- Coordinating different departments (supply chain, sales, R&D, buying ) to define and develop a project and strategic plan for each product; ensure product excellence- Manage the product mix of current and new products : functionalities, packaging, communication brief, naming and communication strategy- Working closely with sales department. Product presentations to the internal sales force and to business partners- Market research, competitor & trend analysis- Event management (trade show; convention; in store )- Managing two direct reports, developing their functional skills Show less



Moleskine

• Manufacturing
• 200 - 300 Employee

• Senior Trade Marketing Coordinator EMEA

  • Sep 2017 - Feb 2019

  Trade Marketing Responsible of Central Europe Regions and Middle East- Managing one direct report and coordinating visual merchandising team and agencies- Development of trade marketing projects in order to, increase sales performance, channel segmentation, display roll out and creation of relevant product assortment on assigned retailers- Implementing Category Management projects, identifying opportunities for the brand growth, especially in department stores, consumer electronic channel and Moleskine Cafè - Creation of commercial programs, negotiating with buyers and category managers - Developing product strategy and consumer experience with TM team - Define a visibility and communication plan for each launch/project and build integrated marketing campaigns, working closely with sales, brand and visual teams internally- Management and development of In Store Events and Road shows - Product forecasting working closely with demand and sales planning teams - Budget management and reporting Show less

• EMEA Trade Marketing Specialist

  • Sep 2015 - Sep 2017

  Business development through management of EMEA Trade Marketing projects, focusing on DACH; CEE; Nordics key retailers- Monitoring commercial and products trends through data analysis (sell in/sell out; sales flow) and recommending implementation of local strategy working with cross-functional teams - Category management through the creation of product assortments with focus on paper, bags and accessories - Identify with EMEA distribution partners and Area Managers ideal timelines for trade and brand activities implementation- Support in the development of new display solutions with ad hoc product assortments that can be relevant to each season launch, retailer or distribution channel - Management and training of local visual merchandising agencies- Trade shows management- Monitor and forecast of assigned Trade Marketing budget Show less



RB

• IT Services and IT Consulting
• 1 - 100 Employee

• In Store Account

  • Mar 2015 - Sep 2015

  - Sales revenue Management (Sell in) managing a panel of 30 retailers (Coop and Conad) - Bring incremental sales through local promo implementation and secondary placement negotiation- Retail Audit: in store ad hoc analysis benchmarking vs competition- Excellent in Execution (sell out): Bring alive company’s strategy in the point of purchase via in- store visual execution and planning, second display and promo materials organization - Merchandiser coordination for visual projects execution - Shelf implementation and categories optimization Show less

• Customer Trade Marketing Assistant

  • Oct 2014 - Mar 2015

  - Ppt presentations for ad hoc activities and new products launch development- Ad hoc materials development aimed at in store activity execution- Performance analysis by client and categories - Top KPI’s monitoring among distribution, promotions (promo plans) and shelves execution- Support the channel manager during the canvass



Luxottica

• Italy
• Luxury Goods & Jewelry
• 700 & Above Employee

• Brand Business Manager Assistant

  • May 2014 - Oct 2014

  Assisting the Brand Business Manager for worldwide business planning and marketing strategy execution for Vogue eyewear. - Weekly/ monthly comparative analysis concerning orders monitoring, collection performance, best seller, distribution channels and prices - Brand review analyses aimed at explaining the global brand performance to the CEO. Among the brand review process, I attended calls with all regions with the scope of understanding media and future strategic plans aimed at interpreting performance data starting from numerical data - Ppt presentation about the local collection and presentation of the collection at the Luxottica days exhibition Show less