Denisa Mašková

Head of Marketing at XLAB Realtime
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Contact Information
Location
Prague, Czechia, CZ
Languages
  • čeština Native or bilingual proficiency
  • angličtina Professional working proficiency
  • němčina Limited working proficiency

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Experience

    • Czechia
    • Events Services
    • 1 - 100 Employee
    • Head of Marketing
      • Nov 2022 - Present

      • at XLAB nothing is impossible • at XLAB nothing is impossible

    • Norway
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Commercial Manager
      • Jun 2021 - Jul 2022

      • preparation and implementation of marketing and media plans for the OSLO SKIN LAB brand for the CZ and SK market • complete management and planning of soc. networking with overlap to other countries • search for new projects and partner connections • launching new products on the CZ and SK market • website development for CZ and SK market Representation at partner events • ELLEphoria 2021 • Harper's Bazaar event Mandarin 2021 & 2022 • Flowers day Cosmopolitan 2022 • KVIFF - ELLE Beauty Lounge 2022 Show less

    • Czechia
    • Musicians
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2021 - Sep 2021

      • Strategy and social media management (LinkedIn, Facebook, Twitter, Instagram) • Preparation of content and strategies • Communication with external suppliers Realized projects • Národ sobě, kultura Tobě • TO JE FOTOGRAFIE • United Islands 2021 • Metronome festival 2022 • Strategy and social media management (LinkedIn, Facebook, Twitter, Instagram) • Preparation of content and strategies • Communication with external suppliers Realized projects • Národ sobě, kultura Tobě • TO JE FOTOGRAFIE • United Islands 2021 • Metronome festival 2022

    • Social Media Manager
      • Aug 2020 - May 2021

      • Strategy and social media management (LinkedIn, Facebook, Twitter, Instagram) • Content preparation including visual aspect and provided text • Communication with external suppliers • Focus on the connection of social media with marketing and event marketing • Reporting and evaluation of campaigns • Strategy and social media management (LinkedIn, Facebook, Twitter, Instagram) • Content preparation including visual aspect and provided text • Communication with external suppliers • Focus on the connection of social media with marketing and event marketing • Reporting and evaluation of campaigns

    • Czechia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital marketing project manager & Idea Maker pro Hvězdný bazar
      • Jan 2020 - Jul 2020

      • Identity transition and consequential strategy making • Setting up a financial budget with cooperation with EU grants • Coordination and controlling a team of 8 • Online campaign (web creation, updating platforms, timeline notifications, communication with influencers) • Identity transition and consequential strategy making • Setting up a financial budget with cooperation with EU grants • Coordination and controlling a team of 8 • Online campaign (web creation, updating platforms, timeline notifications, communication with influencers)

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Specialist & Event Manager
      • Feb 2019 - May 2020

      • Brand marketing (setting up the right strategy, managing PR activities, company creation and implementation of new features) • Bringing together a marketing budget newly implemented for abroad branches (SK, HU) • Coordination of marketing and operating a team (follow up agenda, responsibility for presentation) • Planning, content creation, presenting and evaluating a wide range of outputs Realized events • Event for clients (300 people) • Event for partners (200 people) • Christmas party (150 people) • Participation at conferences and charity events Show less

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Personal Assistant Yemi A.D. & PR Specialist
      • Feb 2018 - Jan 2019

      • PR activities (communication with media, content creating and setting up conditions for deals) • Communication with important international clients • Office managing of a team of 15 connected with activities of Yemi A.D. Further projects • Full responsibility for redesigning of offices within the budget • Hospitality providing during #24RIDE Mercedes Benz • Communication and taking care of 150 VIP visitors attending #YNSPIROLOGY • PR activities (communication with media, content creating and setting up conditions for deals) • Communication with important international clients • Office managing of a team of 15 connected with activities of Yemi A.D. Further projects • Full responsibility for redesigning of offices within the budget • Hospitality providing during #24RIDE Mercedes Benz • Communication and taking care of 150 VIP visitors attending #YNSPIROLOGY

Education

  • Univerzita Jana Amose Komenského Praha
    Magistr (Mgr.), Sociální a mediální komunikace
    2015 - 2017
  • Univerzita Jana Amose Komenského Praha
    Bakalář (Bc.), Sociální a mediální komunikace
    2012 - 2015

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