Deborah Merkin

CEO & Founder at GiftCard Partners, Inc.
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Location
US

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Kathleen Henderson

When I think of Deb Merkin, I think of someone who is energetic, professional, innovative, some one who gets things done and best of all does it all with grace and a sense of humor. Deb’s business is helping clients achieve their business and financial objectives and I cannot think of anyone that I would trust more with that job than Deb and her partner Ed. She is tenacious on behalf of her clients and treats their business as her own. Deb Merkin and by extension Gift Card Partners is one of the best investments you can make in developing a strong and profitable B to B gift card business.

Erin Raese

I've worked with Deb for close to 10 years. Whenever I have an opportunity or an interesting idea, I go to her first. She has terrific insights and is always working to take opportunities to the next level for her clients. She is blessed with amazing sales abilities as well as a strong creative mind..... not to mention, she's always 100% focused on getting the job done (right) and doesn't rest until it is. I'm very fortunate to have had the opportunity to work with and learn from Deb over the years.

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • CEO & Founder
      • Dec 2003 - Present

      GiftCard Partners, Inc. (GCP) is one of the nation's largest providers of business-to-business (B2B) corporate gift card program services. Working as an out-sourced B2B program management solution and using innovative sales and marketing techniques, GiftCard Partners is dedicated to growing clients' B2B gift card programs in the incentive, loyalty, sales promotion, fundraising (Scrip), gift card mall, and affinity group markets GiftCard Partners specializes in defining and marketing new products, creating strategic partnerships, and delivering solutions-driven programs for both channel partners for the loyalty and incentive market as well as for the direct end customer market, which includes employee rewards and incentives, safety programs, blood donor programs, sales incentive programs, health and wellness programs, and medicare and medicaid programs. GiftCard Partners works with a broad range of leading brand retailers and merchants. Current clients include: CVS/pharmacy The Home Depot Whole Foods Market The Cheesecake Factory AutoZone Boston Market Burlington Coat Factory Crutchfield Electronics Yofi.com

    • United States
    • Software Development
    • 700 & Above Employee
    • Director of Business Development-eBusiness
      • 2000 - 2002
    • United States
    • Retail Office Equipment
    • 700 & Above Employee
    • Director of eCommerce B2B
      • 1998 - 1999
    • United States
    • Marketing Director
      • 1992 - 1994
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Director Business Development
      • 1992 - 1994
    • 1 - 100 Employee
    • Strategic Marketing Manager, CIM Product Marketing
      • 1987 - 1991

Education

  • Babson F.W. Olin Graduate School of Business
    mba, Marketing and Technology
    1979 - 1987
  • University of Massachusetts Amherst
    BA, Education and Psychology
    1974 - 1977

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