Experience

Perfect Aire, LLC

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior VP of Product and Marketing

  • Jul 2020 - Present

  • Manage the Product Development, Creative, and Marketing departments. • Own the Product Development process from concept through market release.• Research category and product positioning to support strong sales launch.• Responsible for product assortment and factory price negotiations. • Lead weekly meetings with multiple factories to improve quality and reduce delays.• Manage trademark authorizations and approve product certifications. • Oversee Technical Services Department - sample reviews, factory corrective action plans, customer training, service parts, and customer service.• Develop marketing assets to promote multiple brands and increase sales.• Direct and approve product packaging, catalogs, brochures, presentations, product images/videos, social media, website content and enhanced ecommerce content.• Support sales as brand/product ambassador in meetings with customers. Show less

• Director Of Product Development

  • Nov 2019 - Jul 2020

  • Own the Product Development process from concept through market release.• Research category and product positioning to support strong sales launch.• Responsible for product assortment and factory price negotiations.• Lead weekly meetings with multiple factories to improve quality and reduce delays.• Manage trademark authorizations and approve product certifications.• Oversee Technical Services Department - sample reviews, factory corrective action plans, customer training, service parts, and customer service. Show less



Fleet Farm

• United States
• Retail
• 700 & Above Employee

• Senior Category Manager - Paint, Heating and Cooling

  • Jul 2018 - Oct 2019

  Category Development/Inventory Management• Negotiate programs with vendors including best in class product assortments, payment terms, freight allowances, advertising co-op, defective allowances, display discounts and markdowns• Cultivate relationships and maintain good communication with vendors to maximize promotional opportunities• Maximize category performance to enhance sales and profit• Manage inventory levels to support sales trends and limit depreciation of transitional modelsMarketing/Training• Develop and implement marketing strategies to grow top line sales• Create appealing advertising promotions and manage product ad rotation• Coordinate product training including training objectives and logisticsMerchandising/Project Management• Develop and administer strategies from concept to implementation including design, manufacture and installation of displays, signage, plan-o-grams and category lineups• Assess merchandising compliance through store visits and/or photosSupervisory Responsibility• Supervise buyer support specialist Awards• 2018 MVP Award (top honor in Merchandising - first ever awarded)• 2017 #1 Negotiator Award - (first ever awarded)• 2016 Buyer of the Year Award - (first ever awarded) Show less

• Category Manager

  • Jul 2013 - Jun 2018

  Managed the following categories at various points throughout: Marine, Fishing, Water Sports, Paint, Heating and Cooling.



Village of Brooklyn, WI

• Trustee

  • Apr 2010 - Jul 2013

  Elected to a seven-member Board of Trustees that enacted legislation, set policy and managed all municipal property, services and functions for community of 1,400 residents. Chair of Finance Committee, Chair of Personnel Committee and Chair of Website Committee. Elected to a seven-member Board of Trustees that enacted legislation, set policy and managed all municipal property, services and functions for community of 1,400 residents. Chair of Finance Committee, Chair of Personnel Committee and Chair of Website Committee.



American TV

• United States
• Retail
• 100 - 200 Employee

• Senior Marketing Manager – Computer Sales Dept.

  • Jul 2001 - May 2013

  Marketing/Sales Management• Developed and implemented marketing strategies for computer products• Maximized category performance to enhance sales and profit • Supervised creation of marketing collateral to support sales promotions• Conducted weekly conference calls with department managers to promote upcoming marketing plans, provide coaching and share best practices• Evaluated sales managers’ performance related to sales/marketing initiatives and developed/implemented performance improvement plans • Coordinated vendor training including training objectives and logisticsPurchasing/Inventory Management• Negotiated programs with vendors including product assortment, payment terms, freight allowances, advertising co-op, defective allowances, display discounts and markdowns• Maintained good communication and relationship with vendors to maximize promotional opportunities• Managed inventory levels to support sales trends and limit depreciation of transitional modelsMerchandising/Project Management• Developed and administered strategies from concept to implementation including design, manufacture and installation of displays, signage, plan-o-grams and category lineups• Assessed merchandising compliance through store visits and/or photos Show less

• Assistant Store Manager

  • Jun 2000 - Jul 2001

  • Opened store with $35,000,000 sales budget in new geographic market• Recruited and made final hiring decisions for 150 employees in sales, customer assistance, warehouse and service departments• Coordinated training and development for new sales associates• Mentored department managers and instituted improvement plans • Coached and motivated staff to achieve department sales/profit goals

• Home Office Sales Manager

  • Aug 1998 - Jun 2000

  • Coached and motivated staff to achieve department sales/profit goals• Conducted weekly department meetings and one on one training with staff• Recruited and trained new salespeople for the computer sales department• Resolved customer and employee complaints

• Computer Sales Associate

  • Nov 1988 - Aug 1998

  • First salesperson to achieve $1 million in annual sales for Appleton store and consistently the top performer in the computer division company-wide• Assessed customers’ needs and provided best computer product solutions • Troubleshot customers’ computer hardware and software conflicts