Experience

Lexer

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• CEO & Co-Founder

  • Jun 2022 - 1 year 7 months

  Los Angeles, California, United States

• CRO & Co-Founder

  • Jun 2018 - Jul 2022

  Los Angeles, California Lexer's Customer Data Platform helps brands and retailers genuinely understand their customers and engage them with experiences they deserve. Our tools and team help you use data at every stage of the customer journey to deepen customer loyalty and drive profitable growth.

• President, North America

  • May 2017 - Jun 2018

  Los Angeles, California

• General Manager

  • Sep 2015 - May 2017

  Sydney, Australia



Experian Marketing Services

• Advertising Services
• 1 - 100 Employee

• General Manager, Consumer Insights & Targeting

  • Jan 2014 - Sep 2015

  Sydney As General Manager I have full P&L responsibility for the Consumer Insights & Targeting business in Australia and New Zealand. The business consists of 70 staff covering sales, technical services, product management, solutions consulting and service delivery. My role is to drive the go to market strategy, sales execution, culture and leadership to ensure we deliver exponential growth in this region. The key product and propositional assets within the business… Show more As General Manager I have full P&L responsibility for the Consumer Insights & Targeting business in Australia and New Zealand. The business consists of 70 staff covering sales, technical services, product management, solutions consulting and service delivery. My role is to drive the go to market strategy, sales execution, culture and leadership to ensure we deliver exponential growth in this region. The key product and propositional assets within the business include: Alchemy (Facebook Advertising Platform) ConsumerView (Consumer Marketing Database) Digital Audience Services (Digital Media Targeting) Hitwise (Online Competitor Intelligence) Micromarketer (Geospatial Analytics) Mosaic (Geo-demographic Profiling) Show less



Experian FootFall

• Germany
• Research

• Regional Director - Asia Pacific

  • Jun 2010 - Dec 2013

  Hong Kong Experian FootFall is a leading provider of retail site analytics. We help retailers to understand the complex factors impacting site performance and to formulate actions that grow sales and reduce costs. I had full P&L responsibility for the the Experian FootFall business in Asia Pacific and Japan. Key aspects of the role include: • Defining and executing the regional business strategy • Planning and directing the organisation’s activities to achieve financial targets and… Show more Experian FootFall is a leading provider of retail site analytics. We help retailers to understand the complex factors impacting site performance and to formulate actions that grow sales and reduce costs. I had full P&L responsibility for the the Experian FootFall business in Asia Pacific and Japan. Key aspects of the role include: • Defining and executing the regional business strategy • Planning and directing the organisation’s activities to achieve financial targets and standards • Recruiting, managing and developing talent

• Director, Experian FootFall Australia New Zealand

  • Oct 2008 - Jun 2010

  Australia As the Director of Experian FootFall Australia / New Zealand I was responsible for the launch and ongoing management of the FootFall business line into the Australia and New Zealand market.



Experian QAS, Australia

• Senior Account Manager

  • Oct 2007 - Sep 2008

  Responible for the managment and development of a portfolio of accounts in the Finance, Technology, Media, Manufacturing and Retail sectors.

• Senior Account Manager

  • Oct 2006 - Oct 2007

  Responsible for the growth of the QAS account base in the Finance, Telco, FMCG, Retail and Business Services sectors.

• Account Manager

  • Feb 2006 - Oct 2006

  Responsible for the growth of the QAS account base in the Automotive, Hospitality and Real Estate sectors.