Experience

FerryAds.com

• United States

• President

  • Jul 2006 - Present

  COMMUNICATIONS PROFESSIONALMarketing / Advertising Creative professional with expertise in all aspects of successful marketing and advertisingExcel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities. Demonstrated ability to manage and motivate cohesive teams that achieve results. Source vendors, negotiate contracts and manage budgets. Superb written communications, interpersonal and organizational skills. First class client relations and teaming skills.Creative Market Planning & ExecutionBudget Management & Cost ControlsMarket Research & Competitive AnalysisTeam Leadership & SupervisionEditorial Functions & Media PlacementAdvertising & Promotional WritingSuccessful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to successful completion.Developed interpersonal skills having dealt with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and non-profit organizations.Exceptionally well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.Able to establish a team-spirited environment through a positive and proactive leadership style.Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.Have written and/or prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, press releases, and executive correspondence.Control overall company image across all marketing collateral in print and electronic formats, including online.Develop and implement business strategies that increase product awareness, market share and company profitability.



Communication Associates

• Design Services
• 1 - 100 Employee

• President

  • 1987 - Present

  The management and sales force of FerryAds has served on the executive boards of prominent professional networking/business development groups and civic organizations, lectured regularly at prominent business events, are members of local Chambers of Commerce (Staten Island, Brooklyn, Manhattan), Rotary Clubs, Networking Organizations, Business Developmental Organizations, the Association of Female Executives, Local Development Corporations and Charitable Boards. We have an in-depth knowledge of the business community, and have a reputation for creative marketing excellence.

• CEO

  • 1987 - 2006

  Communication AssociatesCommunication Associates is a full service Marketing, Advertising and Research Firm.As CEO and Director of Communication Associates I developed marketing strategies, plans and programs within the Medical and Automotive IndustryMarketing and Medical Strategic plan for market and customersEvaluated outcomes of campaigns to measure efficiencyDesign ad campaigns specific to each audienceDefined marketing communication and public relations plansHelped to set goals of the marketing, clinical transformation, sales and product marketingSupervised sales and management teams in the development of plansConduct focus groups throughout the country to determine perception of the programs and initiativesWork with Physician owned medical malpractice group as well as the automotive industry coordinating and creating marketing plans and advertising budgets