Experience

Element Snacks Inc.

• Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2020 - Present

  Boston, Massachusetts, United States



Farmwise LLC

• United States
• Technology, Information and Internet

• CEO

  • Dec 2012 - Oct 2020

  Wellesley, MA Founded company with own funds to capitalize on a tremendous white-space market opportunity in the US Frozen Food category. Created a unique company Positioning, successfully pioneering break-through innovation in “better for you” frozen food categories including Frozen Vegetables/Potatoes (Veggie Fries®, Veggie Tots®, Veggie Rings®), Frozen Meat (Farmwise® Chicken Veggie Nuggets and Tenders) and Frozen Snacks/Appetizers (Veggie Skins®, Mozzarella & Broccoli Bites). Scaled business to over… Show more Founded company with own funds to capitalize on a tremendous white-space market opportunity in the US Frozen Food category. Created a unique company Positioning, successfully pioneering break-through innovation in “better for you” frozen food categories including Frozen Vegetables/Potatoes (Veggie Fries®, Veggie Tots®, Veggie Rings®), Frozen Meat (Farmwise® Chicken Veggie Nuggets and Tenders) and Frozen Snacks/Appetizers (Veggie Skins®, Mozzarella & Broccoli Bites). Scaled business to over 6,000 stores including Whole Foods, Kroger, Ahold, Wegmans among others. Built company from the ground up, assembling a lean and talented team together with a network of outsourced functional resources to efficiently scale business. Led Series A and Series B financing, attracting sophisticated investor partners. Managed a successful exit to B&G Foods in Q1 2020. Show less



Tribe Mediterranean Foods

• Food and Beverage Services
• 1 - 100 Employee

• Chief Sales & Marketing Officer

  • Jun 2011 - Dec 2012

  Taunton, MA



MooBella

• United States
• Restaurants

• Head of Sales & Marketing

  • Oct 2007 - Aug 2011

  Start-up Premium Ice Cream Company with a patented technology that makes fresh hard scoop shop style ice cream in a Food Service machine in less than 45 seconds



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Vice President/Global Business Director

  • 2005 - Sep 2007

• Vice President

  • 2005 - 2007


Chupa Chups
• General Manager/President SMINT Division

  • Sep 1999 - Dec 2003

Guinness Bass Import Company
• Senior Marketing Director

  • Sep 1998 - Sep 1999

Nabisco
• Consumer Goods
• 700 & Above Employee
• Director

  • Sep 1997 - Sep 1998

General Mills
• United States
• Manufacturing
• 700 & Above Employee
• Business Unit Manager

  • 1989 - 1997