Okay, let’s tackle this. So David Lefkowitz has a broad range of skills, but they're not super specialized. Creative direction, concept development, and branding are all in-demand skills, but they're not typically the highest-paying. Location is New York, which is a hub for creative professionals, but it's also a very competitive market. Average rates for creative directors or creative strategists in NYC might be $75–$125 per hour. Since David's skills are more general, I'll estimate on the lower end of that range. Some junior creative professionals in NYC might average $40–$60 per hour, but David's experience and versatility put him in the mid-range. So, $75 per hour seems reasonable.