Experience

Legends Baseball Camps

• United States
• Spectator Sports
• 1 - 100 Employee

• Founder & Executive Director

  • 2009 - Present

• Founder & Chief Experience Designer

  • 2009 - Present

  The best baseball camp in the world & America's first and only registered youth baseball & softball camp Franchise system.

• Founder & Executive Director

  • Jun 2008 - Present

  - Social media utilization as a growth vehicle: Grew organization to $450k revenue primarily through web, email and social media marketing plans. Secured approximately 12,000 fans/followers across all social media platforms. - Unique partnership creation: Developed meaningful relationships with dozens of sports teams, leagues, athletes, camps, companies, facilities and athletic departments across the globe. Built and maintained relationships with hundreds of collegiate coaches, athletic departments and numerous professional (MLB) scouts nationwide. - Community engagement and partnership: Lead baseball representative collaborating with County of San Mateo Parks and Recreation Department and Board of Supervisors for the creation Flood Park baseball field project. - Innovation of Creative Programming: Established an elite collegiate summer baseball team: The Menlo Park Legends (competing in the prestigious California Collegiate League). Spearheaded Northern Division of CCL. Founded successful youth summer baseball camp and clinic system as well as a local youth baseball league. - Management of multiple teams and programs: Managed dozens of teams and leagues simultaneously for players aged 9-22. - Staff hiring and supervision: Directed employees, coaches and yearly intern program of 15-20 high school and college students. Trained numerous interns on how to utilize social media marketing campaigns to serve program’s mission.- Detailed planning and administrative responsibility: Prepared and managed budgets, launched fundraising programs, developed game schedules, coordinated travel, secured insurance, and recruited elite athletes. Show less



America Offline

• United States
• Mental Health Care

• Founder & Chief Experience Officer

  • May 2018 - Present

  Reconnecting America through transformational offline experiences -Established numerous experiential learning and development programs: Utilizing ideation, rapid prototyping, market testing and data collection, launched numerous initiatives to establish and execute novel L & D programs -Built various digital tools to educate and train employees and customers: Leveraging educational psychology and design thinking methodologies, collaborated with engineers and app developers to create digital platforms -Managed multiple simultaneous projects, teams, programs, vendors and creatives: Facilitated a variety of complicated projects simultaneously requiring cooperation of various stakeholders in order to execute strategic sales/marketing and business growth initiatives -Created and facilitated various workshops, overnight retreats and unique, immersive experiences: Utilized design thinking concepts and consulted with behavior psychologists to develop unique programming to enhance quality of life -Developed new product go-to-market strategies: Based upon market analysis, competitive evaluations, business requirements and financial objectives, executed numerous successful product launches -Conducted strategic community discussions, focus groups and co-created experiences: Extensive experience and comfort designing high impact, engaging events and experience to identify purpose, passion and lasting habit change Show less



Legends Village

• United States
• Real Estate
• 1 - 100 Employee

• Founder & Executive Director

  • Sep 2011 - Present

  Founded Legends Village, a 501(c)(3) organization designed to teach life lessons through baseball to low-income and disabled children. The organization furnishes baseball opportunities by: 1) providing Legends Youth Summer Baseball Camp scholarships; 2) delivering mentoring and game day experience to foster children; and 3) furnishing opportunities for children participating in the East Palo Alto Police Activities League to play baseball. Implemented a successful organization fundraiser that generated $4k in 2012. Show less



The Legends Baseball Experience

• United States
• Wellness and Fitness Services

• Founder & Holistic Development Coach

  • Jun 2009 - Present

  - Creation of innovative programming: Initiated a youth summer baseball camp, an aftercare program, and a private / small group instruction program. Secured the camp fields and developed and implemented the camp marketing program. Built and executed detailed training program for 20-30 camp coaches based on principles similar to that of the Positive Coaching Alliance. - Community involvement: Created the Legends Experience, an aftercare program in which campers attend home games after the camp day ends. Youth can take part in: announcing the Legends starting lineup, participating in between-inning activities such as bat boy and engaging with team in the dugout. Show less



SonaCare Medical, LLC (formerly US HIFU)

• West Coast Territory Manager

  • Jan 2014 - Dec 2014

• Product Manager

  • Oct 2012 - Jan 2014

  • Research potential markets for new technology to play a role in. Create market analysis, needs identification, and competitive analysis that allow for prioritization of market opportunities.• Translate market needs into product development goals.• Build relationships with key opinion leaders. Organize appropriate physician interactions to gain necessary input for product development including advisory board meetings, physician testing, etc.• Conduct market research on need for new technology such as literature reviews, surveys, focus groups, etc.• Develop product strategies based upon market analysis, competitive evaluations, business requirements, and financial objectives.• Play a supporting role in planning and implementing clinical and other scientific studies needed for regulatory approvals or commercial goal achievement.• Provide leadership, direction, and management to support the integration of the marketing and product development activities as well as effective cross functional communications to ensure that all development plans are aligned across the company.• Develop and implement strategic marketing plans to address product/brand positioning, competitive selling strategies, pricing, advertising, packaging, new product introduction plans and product discontinuations.• Serve as company representative at trade shows and professional sessions/meetings/conferences. Show less



Israel Association of Baseball

• 1 - 100 Employee

• Head of Player Development, Volunteer

  • Sep 2011 - Feb 2012

  • In collaboration with the Israel Association of Baseball (IAB), facilitated game expansion throughout the country by: 1) providing baseball instruction to 3,000 at-risk children; 2) furnishing an evening baseball clinic for players aged seven to 12; and 3) conducting an after school baseball program in partnership with the Israeli Baseball League. • Coached the Israeli national baseball team, preparing them for international competition. Worked with the IAB president to plan Israel’s participation in the 2012 World Baseball Classic qualifier, which included national team players. • Organized and staffed the first Baseball Birthright trip. Identified and led 40 adults with a baseball interest on a trip from the United States to Israel. Planned and implemented a baseball clinic for 300 youth, staffed by trained trip members. Prepared a curriculum for individuals who want to teach baseball to Israeli youth. Show less



ICAD

• Hospitals and Health Care
• 100 - 200 Employee

• Product Marketing Manager

  • Nov 2010 - Jun 2011

  • Helped sell the Axxent® Electronic Brachytherapy System®, which utilizes a miniaturized high dose rate x-ray to deliver radiation with less harm to healthy tissue. After previous employer Xoft Microtube was acquired by iCAD in 2010, retained by iCAD to fill a new marketing role. • Conducted warm calls with breast and skin cancer specialists located at west coast hospitals, radiation oncology (Rad Onc) centers, and cancer treatment centers. Through strategic, targeted marketing, increased radiotherapy system utilization and sales of balloon catheters. Coordinated product training for physicians, radiation oncologists, and hospital administrators. • Maintained communication with accounts across the country to ensure timely receipt of supplies, catheters, and marketing collateral. Established inventory par levels, placing new orders as needed. Prepared utilization reports indicating the number of patients treated with Axxent® by disease and by medical care site. • Represented the company at five conferences which helped generate new business. Prepared the booth backdrop and sales sheets, ordered collateral, and established raffles to increase foot traffic. Show less



Xoft, Inc.

• Communications Specialist

  • Apr 2010 - Jul 2010

  Utilized the IMV market research database to assess Xoft market share in large metropolitan areas. Using Microsoft MapPoint and SalesLogix CRM, identified sales team targets. Also used SalesLogix to log and track leads, schedule sales demonstration appointments, and monitor sales. Met with surgeons, radiation oncologists, and dermatologists to encourage Axxent® utilization. Utilized the IMV market research database to assess Xoft market share in large metropolitan areas. Using Microsoft MapPoint and SalesLogix CRM, identified sales team targets. Also used SalesLogix to log and track leads, schedule sales demonstration appointments, and monitor sales. Met with surgeons, radiation oncologists, and dermatologists to encourage Axxent® utilization.

• Sales and Marketing Intern

  • Jun 2007 - Dec 2008

  Completed a “SWOT” analysis and created PowerPoint presentations that highlighted medical device buying trends, competitor sales, and depth of competitor market coverage. Conducted literature reviews concerning radiotherapy outcomes by cancer type and summarized findings in Excel spreadsheets. Prepared sales sheets for use at conferences and on the company Web site. Completed a “SWOT” analysis and created PowerPoint presentations that highlighted medical device buying trends, competitor sales, and depth of competitor market coverage. Conducted literature reviews concerning radiotherapy outcomes by cancer type and summarized findings in Excel spreadsheets. Prepared sales sheets for use at conferences and on the company Web site.