Experience

Signifi Solutions Inc.

• Canada
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Chief Financial Officer - Signifi Solutions Inc.

  • Dec 2009 - Present

  Financial executive partner to owner operator responsible for all finance, treasury and accounting functions of this leading technology company with international presence. Having direct influence in revenue and operations and successfully managing profitable growth. Key Accomplishments: - Directly influenced 5 times revenue growth as a result of direct involvement in sales - Supported business development including tradeshows and RFP presentations - Supported several restructuring efforts resulting in reduction in overhead cost - Led strategic and business planning charting path to enhanced value and operational focus through new processes and measurement - Supported fund raising efforts in private equity financing - Secured over $1 Million through several government grant and loan programs - Oversee banking relations and credit lines - Vendor management



Pepsi Bottling Group

• United States
• 1 - 100 Employee

• Director Revenue Management

  • May 2002 - Nov 2008

  Highly recognized leading to rapid promotion from field market unit (British Columbia) to corporate HQ in NY supporting VP and C-Suite executives for $10 Billion international operation. Responsible for working interdepartmentally to create budgets and performance managing to ensure results against targets. Guided pricing decisions and pack/channel strategy to create simplicity and maximize profitability. Led many initiatives including scaled rollouts across North America influencing and managing change. Key Accomplishments: - Led financial strat plan and US field target setting process based on customer prospects, creating efficiencies and field integrity with revenue volume and price targets - Partnered with Bain Consulting to derive strategic insights and improve Grocery channel profitability by $50 Million - Led business summits presenting and influencing change to over 80 finance professionals - Project managed rollout of field tools facilitating performance across U.S. Business which include: o Customer Profitability Tool Using Hyperion Reporting; add insight on customer performance o Customer Investment Effectiveness Tool; pinpointed execution opportunities with key customers o Account Acquisition Tool to Project Future Returns on Investment; optimized decision process - Led negotiations netting $500,000 over 5 years - Implemented tools to support pricing literacy and optimize costs for 7 branch locations - Led and implemented U.S. process improvements to improve control and return on investment for food service channel - Financial literacy training and coaching - Achieved top rating in each annual performance review and demonstrated an ability to navigate complexity with an accelerated learning curve in a high performing organization - Recognized by peers and management with recipient of Pepsi’s Rules of the Road Award



McDonald's Canada

• Canada
• Restaurants

• Financial Analyst; Promotional Analyst; Manager

  • Mar 1996 - May 2002

  Self-starter responsible for creating and implementing new tools to achieve value in results driven organization. Rapidly promoted from finance to the strategy department, highly influential in menu transformational change to healthier choices. Key Accomplishments: - Led sales forecasting requiring econometric modeling and advanced statistics. Effected change by highlighting trends and opportunities for business with $2 Billion of revenues. - Built business cases for new menu items using empirical and syndicated data resulting in strategic menu changes such as new coffee, salads, etc. - Responsible for food forecasting and implemented an order quantity forecasting process for new product launches and promotions, which resulted in 10% reduced food wastage - Pioneered and implemented analytical tools for cost optimizing, creating over $500k in savings - Using time motion studies, led new labour measurement tool to help optimize and balance restaurant labour usage. - Led finance department evolution from transactional processing to value-add decision support - Led and oversaw promotional analysis and insights. - Implemented an order quantity forecasting process for new product launches and promotions. - Presented results and strategic direction to franchise operators. - Worked with various franchise operators on new business initiatives. - Recognized by peers and management with recipient of the McDonald’s People’s Choice Award



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Sales Analyst

  • Nov 1994 - Mar 1996

  Labour and Cost Productivity Process Improvement Sales Analysis and Improvement Customer Service and Selling Change Management Labour and Cost Productivity Process Improvement Sales Analysis and Improvement Customer Service and Selling Change Management



Coca-Cola Enterprises

• United States
• Manufacturing
• 1 - 100 Employee

• Accountant

  • Jul 1993 - Sep 1994

  Fixed Assets GL reconciliation Process Improvement Rental Receivables Capital Budgeting Fixed Assets GL reconciliation Process Improvement Rental Receivables Capital Budgeting