Experience

Hubbard Chicago

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Marketing at 101.9 THE MIX, SHE 100.3

  • Sep 2000 - Present

  • Execute on-air, online, mobile, social media campaigns and brand marketing strategies with a focus on revenue-generation, new client partnerships, and client retention. Oversee the planning and launch of station contests and special events to strengthen client / consumer relationships and facilitate strategic partnerships. • Generated $300M in non-spot revenue with seasonal and on-air campaigns with the Chicago Bears and Chicago Blackhawks. • Restructured and lead a 15 person, multi-media, events, marketing team. • Manage a community outreach program that has raised $30MM for Lurie Children’s Hospital, $500M for The Gus Foundation and the Super Jake Foundation, increasing annual sponsorship revenue by 10%. • Plan $3MM+ in out-of-home media, purchasing direct digital, direct mail, outdoor, telemarketing, and television campaigns. Show less



Big City Radio

• United States
• Telecommunications

• Director of Marketing @ 92Kiss FM / The Eighties Channel 103.1

  • 1998 - 2000

  • Built and led a team of 10 to launch one of the nation’s first all Eighties radio stations by creating marketing plans, selecting advertising, and designing audience-centric marketing materials. • Identified a unique market and developed a brand profile to increase cumulative listening audience by 817% over five months. • Guided the station website from conceptual stages to site maintenance, growing audience to an average of more than one million monthly unique visits. • Built and led a team of 10 to launch one of the nation’s first all Eighties radio stations by creating marketing plans, selecting advertising, and designing audience-centric marketing materials. • Identified a unique market and developed a brand profile to increase cumulative listening audience by 817% over five months. • Guided the station website from conceptual stages to site maintenance, growing audience to an average of more than one million monthly unique visits.



Chancellor Media

• United States

• Director of Marketing @ AM1000 WMVP

  • 1994 - 1998

  • Established direct marketing promotional campaigns with large client base of Anheuser-Busch, Chicagoland and Northwest Indiana Chevy Dealers, Chicago Bulls, Chicago Blackhawks, Chicago White Sox, Miller Beer, NBA, NHL, and United Airlines. • Scaled national interactive sports touring programs locally to increase participation by 20%, attendance by 87%, and yielded $80M in non-spot revenue. • Utilized a three-tier approach for Bud Ice brand, resulting in an 8% incremental sales growth. Show less



Diamond Broadcasting

• United States

• Advertising and Promotion Director @ SportsRadio AM820

  • 1993 - 1994

  • Created, negotiated, and executed of fundraising campaigns. Orchestrated interactive opportunities to foster relationships between station personalities and community with goal of cultivating new revenue streams. • Oversaw fundraising campaigns that garnered more than $300M benefitting local charities. • Launched the Taste of Chicago exhibit to over four million spectators over 10 days• . • Created, negotiated, and executed of fundraising campaigns. Orchestrated interactive opportunities to foster relationships between station personalities and community with goal of cultivating new revenue streams. • Oversaw fundraising campaigns that garnered more than $300M benefitting local charities. • Launched the Taste of Chicago exhibit to over four million spectators over 10 days• .



Cox Enterprises

• United States
• Telecommunications
• 700 & Above Employee

• Director of Marketing @ 105.9fm WCKG Chicago

  • 1987 - 1993

  • Produced over $100M in incremental dollars yearly for station with the development of an Arts and Music Festival. • Developed the first partnership of its kind for a music radio station with the Chicago Cubs to initiate a multimedia promotion featuring a live broadcast, giveaways, and pre-game field activities. • Produced over $100M in incremental dollars yearly for station with the development of an Arts and Music Festival. • Developed the first partnership of its kind for a music radio station with the Chicago Cubs to initiate a multimedia promotion featuring a live broadcast, giveaways, and pre-game field activities.