Experience

The Latest

• United Kingdom
• Retail

• Team Manager

  • Nov 2020 - Present

  Shaping the future of retail: A 360° launch platform for innovative and sustainable products that want to test how their product is received on- and offline by the German market. Reshaping retail to an experience playground where brands and customers have their first offline touchpoint to get to know each other. I decided to go to The Latest to further evolve in and help shape the future of retail. In addition the position as team manager gave me the opportunity to gain experience and grow in a managing position. With focus on innovation, sustainability, trend and lifestyle, I specialized myself in future approaching branches and topics. Once again, the success of The Latest, just as with IQOS, consists out of key factors service and community building. A strong internal community with excellent brand and industry knowledge, and a strong external community of brands and customers from the different industries are what drives the success of The Latest and similar concepts.



Berlin Garments Group

• China
• Software Development

• Co-Founder

  • Mar 2020 - Present

  Connecting the world with Berlin: Berlin Garments Group is a collective brand of Berlin based designers Dave van Velzen and Ilan Leonov with the combined aim of putting Berlin on the global fashion map through pushing local and fair clothing with a futuristic approach towards design and community building. Connecting the world with Berlin: Berlin Garments Group is a collective brand of Berlin based designers Dave van Velzen and Ilan Leonov with the combined aim of putting Berlin on the global fashion map through pushing local and fair clothing with a futuristic approach towards design and community building.



IQOS Store

• Israel
• Retail
• 100 - 200 Employee

• Verkaufsberater

  • Nov 2019 - Present

  I came to IQOS with the intend of learning and feeding off the amazing marketing and branding behind the product and its purpose. I was fascinated by how a product with such a bad image could get a complete rebranding and turned into a lifestyle product. I wanted to feed off this energy and set my footprint in the movement of changing smoking for good. The main factors I saw for IQOS success were service, education branding and community building. These are the four core elements of IQOS success.

• Visual Merchandiser

  • May 2020 - Nov 2020

• Verkaufsberater

  • Jan 2019 - Nov 2019



Oqium

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing

  • Apr 2018 - Oct 2018

  Im Rahmen meines Studiums musste ich ein Praktikum im Bereich Marketing machen. Da ich bereits bei OQIUM angestellt war, sah ich dies als Möglichkeit ein in sofern gewünschtes Rebranding der Marke vorzunehmen. Hierbei umfasste mein Vorschlag eine neue Positionierung wie auch eine eigene Kollektion des Brands mit neuen Marketingstrategien

• Verkaufsberater

  • Jan 2018 - Oct 2018



sapeur GmbH

• Germany
• Staffing and Recruiting
• 1 - 100 Employee

• Servicekraft

  • Apr 2016 - Jan 2018



CRISP BLN

• Verkaufsberater

  • Dec 2016 - Aug 2017



Lautsprecher Teufel

• Germany
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Visual Merchandiser

  • Jul 2015 - Sep 2016

• Verkaufsberater

  • Jul 2014 - Sep 2016

• Trainer

  • Dec 2015 - Dec 2015

  Als Lautsprecher Teufel ihren ersten Store in Amsterdam eröffnete, wurde ich für einen Monat nach Amsterdam geschickt um dort das Personal (auf Niederländisch) einzuarbeiten und den Store für den Öffnungstag bereit zu bekommen