David Peters
Chief Executive Officer at Element Snacks Inc.- Claim this Profile
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Bio
Marv Rudolph
I reported to David at MooBella, Inc. for three years. His enthusiasm and energy to market the MooBella brand was boundless. His ideas and directions to R&D were clear and concise. We made a great team; it was a pleasure to implement his ideas and see the positive changes that resulted. He believes in careful planning and execution. In the fast moving world of ice cream marketing, David tackled the important issues with an in-depth understanding of how to measure and satisfy consumer needs and preferences. Whenever I interacted with David, I always felt that my ideas and opinions were thoughtfully considered. He is genuinely appreciative of those possessing technical know-how, and is lavish in his praise. He is one of the best marketing managers I have worked with in my 41 year career in the food industry.
Marv Rudolph
I reported to David at MooBella, Inc. for three years. His enthusiasm and energy to market the MooBella brand was boundless. His ideas and directions to R&D were clear and concise. We made a great team; it was a pleasure to implement his ideas and see the positive changes that resulted. He believes in careful planning and execution. In the fast moving world of ice cream marketing, David tackled the important issues with an in-depth understanding of how to measure and satisfy consumer needs and preferences. Whenever I interacted with David, I always felt that my ideas and opinions were thoughtfully considered. He is genuinely appreciative of those possessing technical know-how, and is lavish in his praise. He is one of the best marketing managers I have worked with in my 41 year career in the food industry.
Marv Rudolph
I reported to David at MooBella, Inc. for three years. His enthusiasm and energy to market the MooBella brand was boundless. His ideas and directions to R&D were clear and concise. We made a great team; it was a pleasure to implement his ideas and see the positive changes that resulted. He believes in careful planning and execution. In the fast moving world of ice cream marketing, David tackled the important issues with an in-depth understanding of how to measure and satisfy consumer needs and preferences. Whenever I interacted with David, I always felt that my ideas and opinions were thoughtfully considered. He is genuinely appreciative of those possessing technical know-how, and is lavish in his praise. He is one of the best marketing managers I have worked with in my 41 year career in the food industry.
Marv Rudolph
I reported to David at MooBella, Inc. for three years. His enthusiasm and energy to market the MooBella brand was boundless. His ideas and directions to R&D were clear and concise. We made a great team; it was a pleasure to implement his ideas and see the positive changes that resulted. He believes in careful planning and execution. In the fast moving world of ice cream marketing, David tackled the important issues with an in-depth understanding of how to measure and satisfy consumer needs and preferences. Whenever I interacted with David, I always felt that my ideas and opinions were thoughtfully considered. He is genuinely appreciative of those possessing technical know-how, and is lavish in his praise. He is one of the best marketing managers I have worked with in my 41 year career in the food industry.
Experience
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Element Snacks Inc.
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Manufacturing
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1 - 100 Employee
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Chief Executive Officer
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Oct 2020 - Present
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Farmwise LLC
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United States
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Technology, Information and Internet
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CEO
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Dec 2012 - Oct 2020
Founded company with own funds to capitalize on a tremendous white-space market opportunity in the US Frozen Food category. Created a unique company Positioning, successfully pioneering break-through innovation in “better for you” frozen food categories including Frozen Vegetables/Potatoes (Veggie Fries®, Veggie Tots®, Veggie Rings®), Frozen Meat (Farmwise® Chicken Veggie Nuggets and Tenders) and Frozen Snacks/Appetizers (Veggie Skins®, Mozzarella & Broccoli Bites). Scaled business to over 6,000 stores including Whole Foods, Kroger, Ahold, Wegmans among others. Built company from the ground up, assembling a lean and talented team together with a network of outsourced functional resources to efficiently scale business. Led Series A and Series B financing, attracting sophisticated investor partners. Managed a successful exit to B&G Foods in Q1 2020. Show less
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Tribe Mediterranean Foods
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Food and Beverage Services
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1 - 100 Employee
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Chief Sales & Marketing Officer
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Jun 2011 - Dec 2012
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MooBella
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United States
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Restaurants
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Head of Sales & Marketing
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Oct 2007 - Aug 2011
Start-up Premium Ice Cream Company with a patented technology that makes fresh hard scoop shop style ice cream in a Food Service machine in less than 45 seconds Start-up Premium Ice Cream Company with a patented technology that makes fresh hard scoop shop style ice cream in a Food Service machine in less than 45 seconds
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Vice President/Global Business Director
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2005 - Sep 2007
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Vice President
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2005 - 2007
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General Manager/President SMINT Division
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Sep 1999 - Dec 2003
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Senior Marketing Director
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Sep 1998 - Sep 1999
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Nabisco
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Consumer Goods
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700 & Above Employee
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Director
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Sep 1997 - Sep 1998
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General Mills
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United States
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Manufacturing
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700 & Above Employee
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Business Unit Manager
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1989 - 1997
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Education
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1987 - 1989
University of California, Los Angeles - The Anderson School of Management
Master of Business Administration (MBA), Marketing -
1980 - 1984
American University
BA, Economics & Political Science
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