Experience

Willowbrook Nurseries Inc
• Canada
• Wholesale
• 1 - 100 Employee
• Sales Manager

  • Sep 2023 - Present


Cole's Pond Store

• Canada
• Retail

• Sales Manager

  • Mar 2011 - Sep 2023

  Cole's Pond Store is a premier destination water garden store providing a showcase of display water gardens, a vast inventory of water garden products, as well as maintenance, design, and build services. My responsible was for the set up, launch, and opening of Cole's Pond Store. This involved store layouts, logo design, and website development, On a day to day basis I am responsible for: - driving sales while maintaining an adequate inventory levels - full responsibility for the P&L - Customer relationship management from lead acquisition through to pond-owner orientation - New product/service development and deployment - Lead and manage the sales and service staff. Show less



Cole's Florist and Garden Centre

• Sales Manager

  • 2011 - Sep 2023

  - Manage key accounts and customer relationships - create and maintain processes that produce favorable customer experiences and business results. - monitor weekly and monthly sales to ensure targets are met. - monitor product quality and customer satisfaction and recommend new procedures to enhance both. - Manage communications, marketing, website, promotions, social media, and events. - Maintain active database of customers within CRM systems. - Manage key accounts and customer relationships - create and maintain processes that produce favorable customer experiences and business results. - monitor weekly and monthly sales to ensure targets are met. - monitor product quality and customer satisfaction and recommend new procedures to enhance both. - Manage communications, marketing, website, promotions, social media, and events. - Maintain active database of customers within CRM systems.



Westbrook Floral

• Interior Plant Specialist

  • Jul 2009 - Mar 2011

  In this position I was responsible for the procurement of premium interior and tropical plants out of the southern United States for resale to the Florist, Garden Centre, Interiorscape and mass market trades. This involved providing training and product information to the Westbrook sales team, meeting with key accounts, and developing marketing materials to aid in the sale of interior and seasonal tropical plants. I was also responsible for launching and branding of a new product line of hydro-culture interior plants. This was a challenging opportunity, as there was no existing market for hydro-culture interior plants. I oversaw the production and growing of 30000 sqft of hydro-culture greenhouse production,as well as procured all the raw materials for production. Much of my focus was devoted to working with Westbrook's creative staff on the development of point of purchase materials, consumer website, and sales support for the hydro-culture plants. Show less