Experience

Deliciously Creative

• United Kingdom
• Graphic Design
• 1 - 100 Employee

• Owner / Creative Director

  • Nov 2015 - Present

  Creative campaigns with a cherry on topDeliciously Creative was born out of a necessity for highly creative concept and design for new brand and product launches.We believe creativity should be at every stage of your project.We can take any product or brand idea, and work with you to turn your vision into a fully realised, graphically rich and immersive experience.We work on every aspect of the campaign from conceptual ideas and visuals to final delivery of all brand and marketing materials.Whether it’s a new brand, product or campaign, we make magic happen for you. We like to say we speak human, because that may be the one thing that we all have in common. And really, in communications, that’s what it’s all about - finding the commonalities that bring us together.We are an agency built on innovation, and we have a relentless curiosity, no matter what discipline we’re working within, and that drives our passion for creativity. It also fuels a culture of collaboration and fun.



STEEL London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 2014 - Dec 2015

  I am a conceptual thinker with a keen business sense. I formulate the innovative concepts that support the company’s brand, marketing, product, and web development goals. I keep my team of designers, copywriters, photographers, video producers/editors, and web developers inspired and ensure that their creative output adheres to brand standards and delivers business results. I am an experienced presenter, and a senior level client contact.Skills and Responsibilities• Insure the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.• Plan, develop, and defend budget recommendations, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients.• Provide detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.• Provide leadership/motivation/mentoring/development skills and convey the vision and values of the agency to staff. • Cooperate with the local account service directors to resolve differences which may lead to discord in the office.• Oversee creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.• Train and supervise assigned staff of writers, artists, production and traffic personnel; oversee their execution of all creative efforts to insure they are on strategy, on budget, and on schedule.• Maintain external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.• Participate in the new business efforts as directed.



EYE-D Creative

• United Kingdom
• Graphic Design
• 1 - 100 Employee

• Creative Director

  • Jun 2007 - Nov 2014

  As Creative Director I am responsible for setting the tone and sense-checking everything we do as an agency from a digital and print perspectiveWe have been highly successful in building an impressive portfolio of clients and case studies, gaining heartfelt testimonials and winning prestigious industry awards. In addition both past and present team members have fully benefitted from the ethos and creative, approachable environment that we have fostered here at Eye-D CreativeKey responsibilities include: • Lead the design team to create all agency digital and print output• Working with the MD and leading the wider team • Working with clients (and potential clients) to understand their business challenges and objectives and then providing highly effective strategic solutions through fully realised end projects • Leading and mentoring the creative team to help them to develop their skills and thus continually improve the output of the agency• Delivering a range of digital projects from online and press advertising campaigns, large website builds and international campaign rollouts • Help creating systems and processes to ensure the financial health and growth of the agency • Developing enduring client relationships built on mutual trust and reliable delivery • Developing social media strategies and helping clients to implement them as policy • Nurturing relationships with key partners and suppliers to create an environment of shared reward • Setting the strategy for, and driving forward new business across the agency. Including writing, creating and leading pitch processes • Identifying and recruiting all members of the team• Managing agency resource across Accounts, Creative and Technical teams Clients include…Warner Bros Games, NBC Universal, Red Bull Media, Wembley & Club Wembley, The FA, CBRE Hotels, 2K Games, Codemasters, IPC Media, PowWowNow, Wargaming.net, Techmo Koei, Capcom, Jagex, Natural Motion, Lionsgate



Steel London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Designer

  • 2000 - May 2007

  Senior designer at this specialist agency. Was responsible for helping to win, design and code AOL's online campaigns, including the first ever 1mb rich media. Also worked on a range of print and digital projects for Debenhams, Channel Five, Laithwaites Wine and the NHS. Senior designer at this specialist agency. Was responsible for helping to win, design and code AOL's online campaigns, including the first ever 1mb rich media. Also worked on a range of print and digital projects for Debenhams, Channel Five, Laithwaites Wine and the NHS.