Experience

CRUEL

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President

  • Mar 2022 - Present

  CRUEL Inc. is a creative agency based in Toronto specializing in Branding, Content, Partnerships and Experiential marketing. We simplify traditional marketing 'chaos' into tangible bits of goodness, through new creative concepts, positive messaging, and thought-provoking initiatives to express shared social values across different generations of people. All of our work aims to create a long lasting connection, bringing communities closer together. CRUEL Inc. is a creative agency based in Toronto specializing in Branding, Content, Partnerships and Experiential marketing. We simplify traditional marketing 'chaos' into tangible bits of goodness, through new creative concepts, positive messaging, and thought-provoking initiatives to express shared social values across different generations of people. All of our work aims to create a long lasting connection, bringing communities closer together.



Lumency Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Vice President, Experiential & Content

  • Mar 2021 - Mar 2022

  Lumency is a brand side sponsorship, experiential and content marketing consultancy; working globally from bases in New York, Toronto and Chicago. Led the Experiential & Content pillars of the business. Consulted Toyota and Lexus on national sport and nameplate brand activation, and led the planning and execution of Toyota’s Tokyo and Beijing Olympic social campaigns. Lumency is a brand side sponsorship, experiential and content marketing consultancy; working globally from bases in New York, Toronto and Chicago. Led the Experiential & Content pillars of the business. Consulted Toyota and Lexus on national sport and nameplate brand activation, and led the planning and execution of Toyota’s Tokyo and Beijing Olympic social campaigns.



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Director, Client Service

  • Mar 2019 - Mar 2021

  Labatt Breweries of Canada, AB InBev, RBC

• Director, Labatt High End Brands

  • Jan 2018 - Mar 2019

  Led the Labatt High End business portfolio in Canada, managing national campaigns from strategy through execution as Lead Agency for Stella Artois and Corona.



WE

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Director, National Partnerships

  • Jan 2017 - Feb 2018

  Lead portfolio of high value strategic North American partnerships and provide leadership to the team of Partnership Managers. Maintain the health and success of National partners with a key focus on retention, growth and best-in-class execution. Direct strategy and sponsorship activation driving long-term corporate engagement, working with cross-functional teams across the organization. Provide thought leadership for advancing, monitoring and evaluating partnership health and leading re-engagement process.



Toronto Region Board of Trade

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Partnership Manager

  • Dec 2014 - Dec 2016

  Leading sponsorship and corporate partnership strategy at the Board, proposal and contract development, and managing day to day execution of key partnerships. Leading sponsorship and corporate partnership strategy at the Board, proposal and contract development, and managing day to day execution of key partnerships.



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Manager, Brand Partnerships & Events

  • Aug 2011 - Dec 2014

  Managed design, development and activation of key partnerships, national events and experiential marketing programs. Led planning and execution of Canadian Auto Shows for Ford & Lincoln, in collaboration with Ford US Auto Show team and agencies. Supported the planning and managed on-site execution of Canadian National Dealer Meetings. Managed design, development and activation of key partnerships, national events and experiential marketing programs. Led planning and execution of Canadian Auto Shows for Ford & Lincoln, in collaboration with Ford US Auto Show team and agencies. Supported the planning and managed on-site execution of Canadian National Dealer Meetings.



DACS Marketing & Sponsorship

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Mar 2010 - Jul 2011

  Led planning and execution of integrated marketing campaigns for Nestle Canada brands including Lean Cuisine, Delissio, and Stouffers Bistro. Developed experiential marketing campaigns, assisted in business development and strategic planning. Led planning and execution of integrated marketing campaigns for Nestle Canada brands including Lean Cuisine, Delissio, and Stouffers Bistro. Developed experiential marketing campaigns, assisted in business development and strategic planning.



St. Michael's Hospital

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Special Events Associate

  • May 2008 - Mar 2010

  Supported the planning and execution of various signature, third party and internal fundraising events. Developed corporate sponsorship packages, event proposals and marketing collateral. Supported the planning and execution of various signature, third party and internal fundraising events. Developed corporate sponsorship packages, event proposals and marketing collateral.