Daniella Atherton

Designer at Harris Creative
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Location
Birmingham, England, United Kingdom, UK

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5.0

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/ Based on 2 ratings
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Áine Girn

Dani was successful against 200+ applicants to become our Graphic Designer at Novus. The promise Dani showed throughout the multi-stage application process was completely delivered upon once she came into the role and I have been consistently impressed with her performance. Dani's skills as a designer are multiple, and she can create powerful assets across all media and channels - there is no point listing these all out, it is true to say that whatever the ask, Dani will deliver to an incredibly high standard. In addition to Dani's creative flair and in-depth knowledge across all design software, Dani is also incredibly calm and measured under pressure. Delivering at pace, and with outstanding accuracy are two of Dani's core strengths - in my experience of managing designers for nearly two decades, I can easily say that Dani delivers at the output of two senior designers - she is an absolute whizz! Dani also has a natural ability to manage stakeholders by producing a number of variations for a requested piece of work. Dani will always deliver to the brief, typically improving upon the original ideas, and producing a number of variations for consideration. Dani is also incredibly organised, which in my experience is a rarity in the design world, and is meticulous about correctly filing all assets, and also producing every possible type of file variation across the full CMYK, RGB, Hex and Pantone spectrum. Personally, it was a pleasure to work with Dani - she is a highly intelligent, compassionate and wonderfully humourous person. I will miss working with Dani and having her presence in my daily routine. If you are considering working with Dani and would like any further details, please do not hesitate to reach out to me directly.

Louisa Jones

Myself and Daniella have worked together in the same team at Novus for over year and she is a pleasure to work with. Her expert knowledge in graphic design and unique approach to visuals always leaves me stunned with amazement. She has a strong work ethic and an enthusiastic team player who is committed to delivering top results. Daniella has shown a passion for keeping clients satisfied with each project and has a talent for creating memorable visual designs. Her wealth of knowledge also expands out to developing designs for print media, websites, video, expeditions, advertising and much more – she can do it all! Daniella’s hands-on approach to the entire creative process means that each project is curated with the utmost attention from inception to final delivery. She is a strong communicator with the ability to communicate ideas clearly to clients. Daniella has a bubbly personality and fit into the team straight away. I always go to Daniella’s for expert advice which has helped me progress and learn throughout my time at Novus. She is an asset to any team.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Designer
      • Jul 2023 - Present
    • United Kingdom
    • Repair and Maintenance
    • 200 - 300 Employee
    • Graphic Designer
      • Mar 2022 - Jul 2023

      Internal • Transformed all the internal email communications that were sent out throughout the company which saw a significant increase in employee engagement, this includes the monthly newsletter that was sent out to the whole business. • Revitalised the presentation of company-wide initiatives such as creating logos & branding for internal wellbeing campaigns, the company network groups and Novus’ 10-year anniversary celebrations. • Created quality videos and animations that were included across the company Forum, emails, quarterly wellbeing campaigns. • Increased efficiency within different departments with their requests to marketing by creating templates emails, charts and leaflets that they could edit and circulate internally independently. External • Took ownership of creating the promotional material for awards & events such as Chartered Institute of Housing (CIH)2022 & 2023, such as the display, stands, invitations, brochures, adverts and signage. • Refreshed both print and digital marketing given to customers and business parters to have a clean and modern design. • Undertook commissions for partnered businesses to create collaboration branding that could be used for signage, displays and collateral. Show less

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Senior Graphic Designer
      • Sep 2020 - Mar 2022

      Furnitureful • Built up the brand from the ground up, creating everything from the logo, brand guidelines, product and lifestyle photography, the website, email marketing and assembly instruction manuals. • Spearheaded all the marketing material for the products so that the promotional material was consistent across all seller platforms, such as Amazon, Ebay and the homepage website. • Was recognised for my branding work and took over creating a logo and brand identity for a second distributer Furnitureoo. Tonymoly UK • Revitalised the brand to the point where I succeeded in having the my products and lifestyle photos featured in Harrods, both in store and on their website, as well as for several other famous brands such as Selfridges, John Lewis and Look Fantastic. • My work was recognised in the UK branch of Tonymoly UK where the Israel and Pakistan branches reached out for permission to use my lifestyle and Hero images. Finest Bazaar & Pazazzd • Created the logo and branding for the two phone accessories companies, both had completely different looks and audience demographics. Finest Bazaar is a unisex brand for all ages while Pazazzd is a women’s phone case brand. • For both companies I pitched the logo and idea concepts to the board showing the core colours, brand imagery, email marketing and the website designs. Show less

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Midweight Graphic Designer
      • Apr 2018 - Mar 2020

      • Achieved a significant increase of customer engagement through digital and print campaigns. • Refreshed the brand through redesigning the company website and app to be more engaging to customers. • Wrote company proposals for the competitions and won several Supermeal tech awards. • Directed adverts, promotional campaigns, banners and signage projects from concept to final delivery. • Achieved a significant increase of customer engagement through digital and print campaigns. • Refreshed the brand through redesigning the company website and app to be more engaging to customers. • Wrote company proposals for the competitions and won several Supermeal tech awards. • Directed adverts, promotional campaigns, banners and signage projects from concept to final delivery.

    • United Kingdom
    • Movies, Videos, and Sound
    • 700 & Above Employee
    • Sales Team Member
      • Apr 2015 - Mar 2018

      • Excellent customer service. • Organized events on release days to promote the major films such as stands, cosplayers and workshops. • Consistently up to date with all administrative paperwork and duties. • Excellent customer service. • Organized events on release days to promote the major films such as stands, cosplayers and workshops. • Consistently up to date with all administrative paperwork and duties.

    • Graphic Designer
      • Nov 2013 - Feb 2015

      • Designed and created a working app to help teach children with dyslexia how to tell the time for both digital and analogue clocks. • Effectively assisted ongoing projects as well as working independently on projects for clients. • Wrote and designed promotional material, such as posters, leaflets and booklets that would be given out to clients. • Designed and created a working app to help teach children with dyslexia how to tell the time for both digital and analogue clocks. • Effectively assisted ongoing projects as well as working independently on projects for clients. • Wrote and designed promotional material, such as posters, leaflets and booklets that would be given out to clients.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Graphic Designer
      • Aug 2013 - Oct 2013

      • Effectively assisted with numerous live projects that were continually changing and working to tight deadlines. • Created engaging layouts aimed at specific audiences, such as adverts, profiles, and articles. • Effectively assisted with numerous live projects that were continually changing and working to tight deadlines. • Created engaging layouts aimed at specific audiences, such as adverts, profiles, and articles.

    • Printing Services
    • 1 - 100 Employee
    • Graphic Designer
      • May 2013 - Jun 2013

      • Working on several projects that were part of commissions that the company had taken on • Working independently on several projects for private clients • Working on several projects that were part of commissions that the company had taken on • Working independently on several projects for private clients

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Volunteer
      • Jun 2010 - Aug 2010

      • Teaching and encouraging school children to express their ideas about Marine Life through arts and crafts • Organising the materials and equipment needed for the event • Creating promotional materials for events and activities • Teaching and encouraging school children to express their ideas about Marine Life through arts and crafts • Organising the materials and equipment needed for the event • Creating promotional materials for events and activities

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Volunteer
      • Jul 2007 - Aug 2009

      • Designed three double-page spread layouts for the monthly newsletter using photos I had taken • Assisted in projects with senior designers while working on own promotional events projects • Organised display materials and information • Designed three double-page spread layouts for the monthly newsletter using photos I had taken • Assisted in projects with senior designers while working on own promotional events projects • Organised display materials and information

Education

  • University of Chester
    Bachelor's degree, Graphic Design
    2010 - 2013
  • University of Chester
    Bachelor's degree, Graphic Design
    2010 - 2013

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