Marketing Manager

• Feb 2021 - Present

Strategic marketing planning and implementation. I love making marketing real, transforming it from theory to daily actions. I am helping TextRanch improve and find its right positioning, making marketing a transversal function for daily operations. Strategic marketing planning and implementation. I love making marketing real, transforming it from theory to daily actions. I am helping TextRanch improve and find its right positioning, making marketing a transversal function for daily operations.

Chief Executive Officer

• Jan 2020 - Present

Chief Marketing Officer

• Feb 2017 - Present

Vice President

• Aug 2015 - Nov 2020

In charge of Business Development and Marketing, successfully leading a team of incredibly smart and brilliant people.Some of the responsibilities included SEO, Strategic Marketing, Strategic Planning, Product Management, Sales, Innovation. In charge of Business Development and Marketing, successfully leading a team of incredibly smart and brilliant people.Some of the responsibilities included SEO, Strategic Marketing, Strategic Planning, Product Management, Sales, Innovation.

Business Developer

• Feb 2013 - Aug 2015

Business Developer

• 2013 - 2013

project manager

• 2009 - 2012

Supervisor of some business units (sales, purchases, IT, customer care). I had a particular highlight on sales management, directly following the 3 most important customers (over 2 Mln € annual revenue altogether), and on marketing and communication, leading the company to achieve a revenue growth of more than 12% in 3 years.• Weekly, monthly and annual basis analysis on every business area, in cooperation with the production manager and the warehouse manager.• Continuous relationships with key customers, Italian and foreign (even on site), to follow their projects, set up new ones, maintain a constant cooperation and partnership.• Analysis of economic data, studying the market trend, worldwide and local, pointing out new business opportunities and spotting hazards and suggesting cost reviews.• Implementing new operation directions and rules, in order to ease the existing ones and to optimize the efficiency.• Planning annual budget in cooperation with the CEO and the company partners.• Relationship with suppliers, in order to discuss prices, lead times, deliveries.

Junior Account Manager/Ideas and concepts developer

• Nov 2008 - Jun 2009

Design and development of new promotional ideas, for leading European brands and corporations.• Daily brainstorming and development of new project and concept ideas, both from catalogues of items and brand new.• Constant relationship with European business customers.• Contacts with suppliers from all around the world (mainly China and India).• Development of new and innovative gifts and items, in order to offer our customers a unique and matchless service. Design and development of new promotional ideas, for leading European brands and corporations.• Daily brainstorming and development of new project and concept ideas, both from catalogues of items and brand new.• Constant relationship with European business customers.• Contacts with suppliers from all around the world (mainly China and India).• Development of new and innovative gifts and items, in order to offer our customers a unique and matchless service.

Sales Office – Market analyst – Corporate Communication

• Jan 2008 - Jun 2008

Sales agent for a French company operating in packaging machinery and solutions field, in its office in Italy. In charge to promote their products to a portfolio of existing customers, and getting in touch with potential new customers. Moreover I had the role of renewing the brand image and develop a corporate communication outline to follow, and to be used to improve the cooperation between the different business units, offices, customers and suppliers.• Contact new and existing customers to promote and sell products and services.• Taking parts in trade fairs around Europe (Germany, France, Spain, UK), to expand the corporate market and to strengthen the brand image.• Analysis of competitors, opportunities, strengths, weaknesses, threats, to successfully improve the brand image and the brand perception.