Experience

Proludic UK
• United Kingdom
• Recreational Facilities
• 1 - 100 Employee
• Marketing & Business Development Manager

  • Feb 2018 - Present


Mosaic Management Systems

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jun 2016 - Jan 2018

  Collaborated with the designer to organise the product literature, including product promotional literature, product datasheets, and product operating manuals, as well as product purchase terms and conditions. Formulated and promoted internet advertising model such as pay-per-click (PPC) for certain product groups. Developed social media awareness to capture further traffic such as blogging on relevant LinkedIn groups. Organised and managed all the activities regarding promotional email campaigns to drive traffic. Improved database footprint by utilising several sources, such as SIC codes and Barbour ABI data while coordinating with the sales manager. • Delivered executive-level leadership for improving the organic SEO, increasing content quality by utilising keywords, and regular posting on the news section, resulting in attaining the traffic by 45%. • Created online advertising banners and directed the process of uploading banners on key health and safety sector specific websites, resulting in promoting the health and safety environment. • Drafted monthly statistics reports and submitted to higher management for displaying the marketing performance, utilising analytics, Adwords, A1webstats, and SERP software. • Employed mail chimp to design a bi-monthly newsletter for existing customers, achieving open rates of 20%. Show less



British Gypsum

• United Kingdom
• Building Materials
• 400 - 500 Employee

• Marketing Executive

  • Jun 2015 - Jun 2016

  Spearheaded the promotional campaign programme across Jewson merchant network to maximise the product sale’s volume. Deployed and rolled out CRM data and segmentation process to ensure the quality of communication strategy. Led and monitored all the function associated with SEO, heat mapping, and exit survey within product section of the website, resulting in 30% uplift in visits and traffic. • Co-ordinated with highly skilled internal communication team and external PR agency to manage sign-up to new e-newsletter; achieved 2k sign-up in quarter one with 35% open rate. • Held the credit of delivering and deliver UK entries for one of the largest international competitions, namely Saint-Gobain international gypsum trophy in 2016. • Supervised global deployment project of rebuilding British Gypsum training academy website to supply enhanced user experience along with established training academy strategy to drive traffic to the site. • Successfully achieved overall assigned objectives of NPD project, including implementing communication strategy and campaigns to launch new products into the market. Show less



PhysioDirect Sherwood Ltd

• United Kingdom
• Medical Practices
• 1 - 100 Employee

• Marketing Consultancy

  • Jan 2015 - May 2015

  • Utilised public sector tender bids and attained new business opportunities, resulting in 30% increase over previous year. Re-built the website and incorporated new branding to show the 10% uplift in unique traffic. • Developed and implemented PPC strategy and produced landing pages to achieve the targeted success. • Utilised public sector tender bids and attained new business opportunities, resulting in 30% increase over previous year. Re-built the website and incorporated new branding to show the 10% uplift in unique traffic. • Developed and implemented PPC strategy and produced landing pages to achieve the targeted success.



Mark Group

• Oman
• Travel Arrangements

• Marketing Manager (Boilers & Heating controls)

  • Apr 2014 - Dec 2014

  Engaged with sales teams to provide 1000+ quality leads per week, yielding a one in four conversions. Conducted regional press advertising campaign as per target market and regional areas covered by the sales force. • Revamped digital strategy for the new brand through producing landing pages for PPC, Facebook and programmatic advertising to expand performance tracking. • Participated in the development of digital marketing campaigns and product literature with the design team. Engaged with sales teams to provide 1000+ quality leads per week, yielding a one in four conversions. Conducted regional press advertising campaign as per target market and regional areas covered by the sales force. • Revamped digital strategy for the new brand through producing landing pages for PPC, Facebook and programmatic advertising to expand performance tracking. • Participated in the development of digital marketing campaigns and product literature with the design team.



MG Renewables Ltd

• Business Development Manager

  • Jan 2010 - Mar 2014

  Optimised the sales level across several products (mainly Solar PV) within the commercial and domestic renewable energy sector. Oversaw consumer exhibitions activities such as Grand Designs to further generate enquiries. • Planned and implemented marketing strategies to optimise business growth, including increasing sales from £1M pa to £2.35 million pa in 2012 financial year, and delivering 8% profit margin. • Managed customer journey from initial contact through to job completion, commissioning, and handover. Show less



Energy Saving Trust

• United Kingdom
• Environmental Services
• 300 - 400 Employee

• Marketing Manager

  • Oct 2007 - Dec 2009

  ● Significantly excelled in all company targets in relation to customer engagement, ensuring successful quality advice and the introduction of insulation and renewable measures, enabling an annual growth of 30% ● Managed all direct marketing campaigns, achieving 15% in high return rates ● Maintained full PR management control, this involved overseeing all local TV and radio interviews and press releases ● Enhanced stakeholder engagement enabling the delivery of the advice centre within the national insulation scheme, playing a key role in the £1 million per annual contract in Lincolnshire ● Successfully managed all events and the outreach programme Show less



Riskdisk Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Nov 2004 - Sep 2007

  ● Successfully managed and led the telesales team, enabling effective market penetration through to ROI 11% profitability ● Created and implemented highly effective lead generation services for B2B direct marketing campaigns within businesses ● Completed extensive liaison with IT and designers, enabling the development of a user friendly website ● Played a pivotal role in enhancing SME business opportunities through full implementation and management of direct mail marketing campaigns Show less



LASKARINA HOLIDAYS LTD

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Manager

  • Jan 2002 - Oct 2004

  • Managed marketing mix for this successful independent tour operator in fast changing environment. • Developed the business by innovative communications to increase customer base by 10%. • Brochure and website redesign were central to refreshing the brand image of this traditional tour operator. • As a result of improved service levels and better communication with the customer, Laskarina won the Guardian & Observer Travel and Which Holiday bi-annual Best Tour Operator Award. • Managed marketing mix for this successful independent tour operator in fast changing environment. • Developed the business by innovative communications to increase customer base by 10%. • Brochure and website redesign were central to refreshing the brand image of this traditional tour operator. • As a result of improved service levels and better communication with the customer, Laskarina won the Guardian & Observer Travel and Which Holiday bi-annual Best Tour Operator Award.



TNS UK

• United Kingdom
• Market Research

• Senior Client Executive

  • Oct 2000 - Jan 2002

  • Delivered continuous quantitative data solutions, using TNS Superpanel lifestyle information, to support Category Team and Brand Managers within Mars’ businesses. • Tracked and mapped market dynamics and developed a brand health check for Marketing and Product Managers. • Delivered continuous quantitative data solutions, using TNS Superpanel lifestyle information, to support Category Team and Brand Managers within Mars’ businesses. • Tracked and mapped market dynamics and developed a brand health check for Marketing and Product Managers.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Research Executive

  • Jan 1996 - Aug 1999

  • Project managed international FMCG quantitative and qualitative research projects for mainly western clients up to delivery of findings. • Contributed key revenue streams (value US$1 million plus per annum) via multiple country, qualitative and quantitative projects for blue chip international clients. • Project managed international FMCG quantitative and qualitative research projects for mainly western clients up to delivery of findings. • Contributed key revenue streams (value US$1 million plus per annum) via multiple country, qualitative and quantitative projects for blue chip international clients.


Nottingham Business School
• Bass Researcher

  • 1994 - 1996

Bauer Media
• Ireland
• Broadcast Media
• 1 - 100 Employee
• Market Analyst

  • 1992 - 1993

BAA Plc
• Retail
• 1 - 100 Employee
• Commercial Executive

  • 1989 - 1990