Strategist

• May 2022 - Present

Associate Strategist

• Mar 2021 - May 2022

Twenty First Digital is an audience development and digital marketing agency that helps brands and publishers monetize their audience. At TFD, I work with clients on search engine optimization, automated email marketing, CRM management, and more.

Social Media Account Executive

• Jun 2020 - Mar 2021

• Created and scheduled social media content for 12 client accounts• Developed social media strategies for clientsand provided an in-depth analysis of their industry• Assisted with creative direction for in-house client photoshoots• Coordinated influencer partnerships on behalf of brands• Provided monthly reporting for all clients • Created and scheduled social media content for 12 client accounts• Developed social media strategies for clientsand provided an in-depth analysis of their industry• Assisted with creative direction for in-house client photoshoots• Coordinated influencer partnerships on behalf of brands• Provided monthly reporting for all clients

Web and Social Media Editor

• Jul 2017 - Mar 2020

• Conceptualized and wrote web-exclusive articles for Palmbeachillustrated.com and Naplesillustrated.com• Conducted interviews with celebrities such as musicians Darius Rucker, Chase Rice, and comedian Joel McHale for online publication• Created SEO-friendly web features for publication on websites by restructuring print content from Palm Beach Illustrated and Naples Illustrated magazines• Managed Facebook, Instagram, and Twitter accounts for Palm Beach Illustrated, Naples Illustrated, and Florida Design magazines• Organically increased Palm Beach Illustrated's Instagram followers by 2k in a 4-month time period• Create monthly digital reports that provide insight on web traffic and most viewed content for PBI and NI websites, email subscriber activity, and the performance of client web ads

Digital Marketing Assistant

• Jul 2016 - Jul 2017

• Worked with the director of marketing to develop paid Facebook campaigns that resulted in the Centre's most highly attended Kabbalah 1 class• Promoted the Centre's classes and holiday events through digital platforms including Facebook, Instagram, and Snapchat • Worked with the director of marketing to develop paid Facebook campaigns that resulted in the Centre's most highly attended Kabbalah 1 class• Promoted the Centre's classes and holiday events through digital platforms including Facebook, Instagram, and Snapchat

Administrative Assistant

• Feb 2016 - Jul 2016

• Assisted in writing press releases and marketing materials for clients including iPic Entertainment, BurgerFi, and Lifetime Athletic• Handled all incoming office calls, scheduled appointments, received office visitors, and made employee travel arrangements

Public Relations Intern

• Jan 2016 - Feb 2016

• Created media and pitching lists• Monitored local media for client "hits"• Assisted in large-scale event planning • Provided clients with research-based lists of suggested vendors for special events• Traveled to venues and coordinated vendor set-up on behalf of clients

Marketing Intern

• Oct 2015 - Jan 2016

• Wrote content for press releases, e-blasts, social media posts, brochures, and gallery signage• Uploaded live and stimulating digital content across a variety of social media platforms while attending off-site events• Monitored the Cultural Council’s digital presence and provided weekly reports on cyber awareness, engagement and overall activity •Reported to marketing director and collaborated with graphic designer to ensure cohesive social media identity • Wrote content for press releases, e-blasts, social media posts, brochures, and gallery signage• Uploaded live and stimulating digital content across a variety of social media platforms while attending off-site events• Monitored the Cultural Council’s digital presence and provided weekly reports on cyber awareness, engagement and overall activity •Reported to marketing director and collaborated with graphic designer to ensure cohesive social media identity

Special Events Intern

• May 2015 - Jul 2015

• Assisted in the preparation, execution and management of various internal and external events • Produced a social media guide containing social media goals, objectives, resources, tips and evaluation strategies • Maintained and developed Instagram, designed promotional materials and increased average engagement by 24% • Assisted in the preparation, execution and management of various internal and external events • Produced a social media guide containing social media goals, objectives, resources, tips and evaluation strategies • Maintained and developed Instagram, designed promotional materials and increased average engagement by 24%