Experience

Cake Experiential Communications Asia
• Malaysia
• Advertising Services
• 1 - 100 Employee
• Project Executive

  • Dec 2022 - Present


KOLs.Asia

• Cambodia
• Marketing Services

• Campaign Specialist

  • May 2022 - Oct 2022

  1. Developed and executed influencer marketing strategies and creative content direction for several campaigns from L'Oréal Malaysia and Singapore. 2. Liaised and coordinated with L'Oréal clients such as Armani, YSL, Lancôme and L'Oréal Paris Singapore for project requirements. 3. Assisted in sourcing and filtering through up to 100 potential KOLs (influencers) according to clients budgets and requirements. 4. Contacted and liaised with influencers/talent agencies to engage with clients projects. 5. Communicated and managed influencers groups and arrange the project posting details. 6. Pitched, presented and won a campaign proposal against competing Influencer agencies to clients on campaign from L'Oréal Malaysia, such as Lancôme Aug Genifique Repush - #StrongerInsideOut 7. Monitored influencers posting and prepared post campaign performance reports accordingly. 8. Analyzed and wrote post campaign reports on campaign progress to optimize performance and ensure maximum ROI on marketing spend. 9. Prepared payment documentations and liaised with Finance Department for the payment status. 10. Built and maintained good relationship with the influencers and the clients and making sure their expectations are met. Show less



Zenyum

• Singapore
• Retail
• 100 - 200 Employee

• Marketing Executive Intern

  • Jan 2022 - May 2022

  • Participated in content planning and brainstorming for social media and campaigns. • Channel hacking through audience research and conceptualizing content ideas. • Researched and identified KOL across multiple digital platforms to build powerful brand experiences. • Collaborated with team members to initiate and execute different promotional campaigns. • Performed any ad-hoc duties as assigned by the line manager. • Participated in content planning and brainstorming for social media and campaigns. • Channel hacking through audience research and conceptualizing content ideas. • Researched and identified KOL across multiple digital platforms to build powerful brand experiences. • Collaborated with team members to initiate and execute different promotional campaigns. • Performed any ad-hoc duties as assigned by the line manager.



INTI International University & Colleges

• Partner School Counsellor

  • Aug 2021 - Dec 2021

  JOB DESCRIPTION - Reached out to prospective schools to gain opportunity to plan activities. - Build and maintained relationship with assigned school stakeholders to ensure smooth organising of activities for potential students. - Organised and coordinated activities to instill INTI brand awareness among potential customer. - Drive the leads generations to ensure sustainable number of potential customer. - Guided INTI Sales Support Team. JOB DESCRIPTION - Reached out to prospective schools to gain opportunity to plan activities. - Build and maintained relationship with assigned school stakeholders to ensure smooth organising of activities for potential students. - Organised and coordinated activities to instill INTI brand awareness among potential customer. - Drive the leads generations to ensure sustainable number of potential customer. - Guided INTI Sales Support Team.



INTI Sales Support Team

• Professional Organizations
• 1 - 100 Employee

• Human Resource Representative

  • Apr 2019 - Sep 2021

  ISST is an opportunity that were intiated for INTI students to experience corporate world in Education industry. The common job scope of ISST are keying in leads, validation calls and supporting in sales event (Open days, Campus events and Public exhibition) I am currently the head of Human Resource Department in ISST and my job scope consist of handling recruitments, arranging manpower, attendance, scheduling, documentation, disciplinary actions and briefings. ISST is an opportunity that were intiated for INTI students to experience corporate world in Education industry. The common job scope of ISST are keying in leads, validation calls and supporting in sales event (Open days, Campus events and Public exhibition) I am currently the head of Human Resource Department in ISST and my job scope consist of handling recruitments, arranging manpower, attendance, scheduling, documentation, disciplinary actions and briefings.