Experience

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  BrightPlaces

  • Senior Equity Partner

    • Jan 2024 - Present
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  Schwyzer Mentoring Program

  • Schwyz, Schwyz, Switzerland

  • Co Program Manager

    • Feb 2024 - Present
    • Schwyz, Schwyz, Switzerland
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  Tupf AG

  • Lachen, Schwyz, Switzerland

  • Founder and Partner, President of the Board

    • Oct 2021 - Present
    • Lachen, Schwyz, Switzerland
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  Schwyz Next

  • Schwyz, Switzerland

  • Accredited Business Model Innovation Specialist

    • Sep 2021 - Present
    • Schwyz, Switzerland

    coaching | experience exchange | speaker | support of start-ups

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  Graubünden Digital

  • Graubünden, Switzerland

  • Mitglied Fachrat

    • Jul 2022 - Present
    • Graubünden, Switzerland
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  precisionED

  • Zurich, Switzerland

  • Chief Customer Officer and Head of Marketing

    • May 2022 - Aug 2023
    • Zurich, Switzerland

    brand and identity development | business structuring | customer strategy | user engagement | community development | marketing

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  Various Companies

  • Zurich, Switzerland

  • Independent Consultant

    • Nov 2019 - Oct 2021
    • Zurich, Switzerland

    Sabbatical and various projectsEvaluation and business model consulting for various start-ups, collaboration with medical professionals on studies and publications, writing of chefs’ portraits for a cook book, other personal projects

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  AO Foundation

  • Switzerland

  • AO Digital Business Owner (Head of Digital Transformation)

    • Jul 2018 - Oct 2019
    • Switzerland

    Driving AO’s digital transformationDefinition and implementation of digital transformation strategy, digitalproduct pipeline management, product ownership for various projects,involvement in M&A activities> Elaborated strategic choices for AO Foundation Board to set the path for the digita...

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  AO Recon

  • Global Manager AORecon (Department Head)

    • Feb 2014 - Sep 2018

    Founding management head of a new global unitBusiness development, line management since 2015, strategic marketingand branding, intercultural communication, event management,engagement and motivation of volunteers> Set the strategic as well as operational basis for AORecon as it is today: a ne...

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  AO Trauma

  • Promotion and Development Project Manager AOTrauma

    • Aug 2012 - Jan 2014

    Leading Marketing and Development projects within AOTraumaProject responsibility, strategic positioning, market research, analytics,service provider selection, stakeholder management, strategic concepts> Better findability and usability of the AOTrauma website after relaunch, global introducti...

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  Accenture

  • Customer Relationship Management Consultant

    • May 2007 - Jul 2012

    Project work within Digital, Marketing, Sales and ServiceDigital strategy and transformation, concepts, customer experiencemanagement, change management, process design, communication> Set the basis for enhancing a point-based loyalty program still in use today, developed a 24h-call center ser...

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  BMW M

  • Munich, Bavaria, Germany

  • Marketing Planning and Communication

    • Sep 2006 - Mar 2007
    • Munich, Bavaria, Germany

    creation of sales literature, planning of a limited edition 7 seriesOrganization, coordination, communication> Enabled successful conduction of car shootings for the 2007 BMW Individual catalogue series despite delays in production, prepared the launch of BMW Individual limited Special Edition...