Experience

Sidekicks Co.

• United States
• Restaurants

• Cofounder

  • Apr 2017 - 6 years 9 months

  Greater New York City Area



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Content Strategist

  • Apr 2017 - 6 years 9 months

  United States Developed digital initiatives and high-quality content that align with branding strategies: *Hone in on business goals and objectives through custom survey *Create mission statement and tighten up branding *Web page strategy and implementation: design, function, organization, consistency, tag lines, content, editing, SEO *Strategy for blog content and help in writing posts *Social media plan and help in creating content *E-mail newsletter strategy and design *Workflow… Show more Developed digital initiatives and high-quality content that align with branding strategies: *Hone in on business goals and objectives through custom survey *Create mission statement and tighten up branding *Web page strategy and implementation: design, function, organization, consistency, tag lines, content, editing, SEO *Strategy for blog content and help in writing posts *Social media plan and help in creating content *E-mail newsletter strategy and design *Workflow improvements and tools: Blogs, social media, newsletters, website management *How to improve photos, video and other multimedia (and possibly arranging photo and video shoots) *Promotion: media outreach, influencers, paid ads *Analytics insights for audience/customers/sales, and what platforms, content types and messaging are working Show less



City of Austin

• United States
• Government Administration
• 700 & Above Employee

• Content Strategist

  • Feb 2020 - Feb 2023

  Austin, Texas Metropolitan Area



Metro US

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Web Editor

  • Sep 2015 - Mar 2017

  Greater New York City Area Managed digital strategy and directed a team of web producers for a daily newspaper site in New York, Philadelphia and Boston.



Schneps Communications

• Web Editor

  • Jun 2012 - Sep 2015

  Bayside, NY Managed website, reporters and social media accounts for the largest newspaper in the New York City borough of Queens.

• Editor, Writer, Translator

  • Oct 2008 - Jun 2012

  New York, NY



Italian Cooking & Living

• Food Editor

  • Feb 2007 - Oct 2008

  New York, NY

• Editorial Intern

  • Aug 2006 - Feb 2007

  New York, NY



The Jewish Voice

• United States
• Media Production
• 1 - 100 Employee

• Assistant Editor

  • Nov 2005 - Aug 2006

  Brooklyn, NY