Craig W. Heilman

VP of Growth at Arbo
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Location
Washington, District of Columbia, United States, US

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Bill VanMullekom

Craig has a unique ability to use his keen analytical talents to transform raw information into insightful and actionable plans, and his strategic thought processes bring tremendous value to the team. This capability served him well in the Military Thermal Marketing Manager role and carried through to his subsequent assignments. He joined our business at a critical inflection point; his insights clarifyied both the true opportunity and the customer's internal workings, thus laying the cornerstone for our current success. Craig is comfortable and adept at navigating at all levels of the organization, and is able to successfully drive programs without compromising core values. A generous team player, Craig is always available for consultation, encouraging the consideration of unique and diverse perspectives. I have immense respect for Craig, as he exhibits the leadership traits that inspire others to follow.

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Experience

    • Germany
    • 1 - 100 Employee
    • VP of Growth
      • Feb 2020 - Present

    • VP of Operations
      • Feb 2018 - Feb 2020

      Arbo (fka LawIQ)

    • Management Consultant
      • Jun 2017 - Feb 2018

      • Coached co-founders in establishing vision and mission to achieve growth objectives, including identifying best practices, surveying values and beliefs and drafting associated communications.• Developed marketing plan that identified highest ROI tactics for growth considerate of “bootstrapped” resources and market characteristics. Led initial execution by collaborating with team to clarify value propositions and identify attributes defining customer segmentation.• Led creation of promotional videos including scripting and collaboration on creative and production.• Leveraged government contracting experience and relationships to establish a route-to-market for and win the company’s first government contract – a deal of significant strategic value. Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Deputy Associate Administrator
      • Feb 2016 - May 2017

      Office of Veterans Business Development - responsible for executing veterans business development programs. Functions include grants and contract management, outreach planning, operations, policy formulation, and interagency coordination. • Responsible for all aspects of managing all office staff and a $14 million budget. Acted frequently in the role of Associate Administrator as senior executive representing the office to the SBA Administrator, members of congress, and other federal agency executives.• Administered a grant portfolio of 33 grantees including a nationwide network of Veterans Business Outreach Centers and major Universities. Continuously improved all related processes.• Led business case development, solicited stakeholder buy-in, developed acquisition strategy, managed vendor relationships, and sponsored Agency implementation of Salesforce customer relationship management system achieving the first new system “authority to operate” in years. • Developed and supervised a program management team of contractors and general schedule employees that completed projects and tasks on schedule and in excess of expectations. • Managed all contracting actions on multiple vehicles totaling over 10 million dollars. Show less

    • Director of Veterans Programs
      • Aug 2013 - Feb 2016

      • Managed and grew the Boots to Business entrepreneurship education program in two years into a brand recognized globally by military service members, veterans, and small business development professionals and a program that provided classroom training to over 75,000 beneficiaries.• Directed the Agency's first ever digital marketing campaign which included marketing mix selection, creative design and copy writing, managing contractor performance, and selection and review of return on investment metrics. Ads received praise for their creativity from stakeholders and resulted in a 300% increase in website visitors and a conversion rate higher than benchmarks.• Represented SBA on multiple high profile, large audience panel events on military installations significantly increasing awareness for SBA programs with the key target beneficiaries.• Led team visits to district offices to monitor performance, establish relationships and collect “voice of the customer” feedback. Site visits were critical to optimizing operations and compliance. Show less

    • United States
    • Defense and Space Manufacturing
    • Executive Director
      • Oct 2012 - Aug 2013

      The Warrior Protection and Readiness Coalition (WPRC) is a trade association of leading military equipment manufacturers. • Led operations including marketing, media outreach, events, research initiatives, finance, and staffing. Worked with board of directors to provide mission, strategy, and corporate policy. • Developed and supervised programs to educate Congress on military individual equipment industry. Expertise on budgeting process, management of lobbying team, and effective written and oral communication of positions led to improvements in acquisition policy and budget regulations. • Initiated new member recruiting program including negotiating partnerships and creating new positioning and communications. Efforts led to six new members in 3 months exceeding target. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • North American Business Segment and Marketing Manger - Military Kevlar(R)
      • Aug 2011 - Oct 2012

      Led 15 member cross-functional team on sales and marketing execution, product development, government relations, and program management for DuPont™ Kevlar® body armor business line. • Managed product development and planning process and led projects resulting in new solutions for Kevlar® applications in the combat helmet and body armor categories. • Negotiated multiple partnership agreements to successfully implement commercial “teaming” partnerships with prime contractors including 8(a) veteran owned and service disabled veteran owned firms to increase sales of DuPont materials. Achieved all profit and share objectives. • Led MBA recruiting team, including marketing to, screening and interviewing candidates, and multiple speaking engagements. Increased hiring yield from 17% to 75% in four years. • Founded DuPont’s diversity network for veterans by developing program and gaining approval from the CEO. Show less

    • Marketing and Strategy Manager Government Marketing & Affairs
      • Jan 2010 - Jan 2011

      • Authored corporate strategy for defense market including strategy for Congressional relations integration that was presented to, approved, and funded by CEO.• Developed policy positions for defense business, represented DuPont on industry associations and congressional advocacy efforts.• Directed marketing communications execution including trade show participation and public relations. Restructured participation in major trade shows to include multi-media integration and increase customer engagement and return on investment. Show less

    • Marketing Manager U.S Military Nomex(R) - DuPont Protection Technologies
      • Jul 2008 - Apr 2010

      Led US Military Thermal Protection segment including sales and application development to revise and renew market strategy, develop new products, execute the marketing plan, implement a downstream loyalty program and expand the marketing mix to include e-marketing.

    • United States
    • Armed Forces
    • 1 - 100 Employee
    • All Source Intelligence Analyst - Air Warfare - Office of Naval Intelligence
      • Jan 2004 - Dec 2008

      Conducted detailed all-source analysis of foreign air and air defense force operations and tactics. Authored over 20 tactics analysis and intelligence briefings on adversary warfare capabilities for senior policy makers and deployed operators. Participated in major joint exercises providing red cell expertise and coordinating analytical efforts. Developed and presented data critical to pilot safety to large military and civilian audiences. Supervised 10 direct reports.

    • Naval Flight Officer
      • Jun 1998 - Dec 2004

      Flew 38 combat missions during Operation Iraqi Freedom as mission commander in S-3B viking. Led 43 airmen of Line Division in maintenance of eight $38 million aircraft. Led Administration Division and Training and Tactics.

    • United States
    • Associate Analyst Equity Research
      • Jun 1995 - Mar 1998

      Market Analysis & Product Marketing. Analyzed financial markets to assist Financial Advisors in making appropriate investment decisions. Assisted Chief Strategist in the formulation of market strategy and interpretation of economic data. Marketed investment products to sales force utilizing electronic, written, and verbal media. Implemented first ever firm wide electronic distribution of research products using web technology. Market Analysis & Product Marketing. Analyzed financial markets to assist Financial Advisors in making appropriate investment decisions. Assisted Chief Strategist in the formulation of market strategy and interpretation of economic data. Marketed investment products to sales force utilizing electronic, written, and verbal media. Implemented first ever firm wide electronic distribution of research products using web technology.

Education

  • University of Virginia - Darden Graduate School of Business Administration
    MBA, Entrepreneurship/Entrepreneurial Studies
    2006 - 2008
  • Salisbury University - Perdue School of Business
    BS, Business Administration - Finance

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