Experience

Dolmen

• Spain
• Construction
• 1 - 100 Employee

• Head of User Insights

  • Aug 2020 - Present

  Responsible for leading projects to inform business decisions by understanding the interaction between users and devices. This includes concept testing, prototype/product testing, market understanding, patient & consumer journey’s/pathways and other focus areas to meet client needs. We deliver insights by interviewing target users (be they consumers, patients, physicians, nurses, carers etc.) and using those insights to develop world class and award winning products and services.



Mingle Connections Ltd

• United Kingdom
• Market Research

• Co-Founder & Director

  • Nov 2018 - Present

  Mingle specialises in getting businesses better immersed and connected with their customers by spending time with them. We believe real connection with your customers, whether they are consumers or patients, where you get out and meet/interact with them directly, is a vital tool in your customer insight approach. It builds better customer empathy and helps you make better, more profitable, decisions.



Greensand

• United Kingdom
• Business Consulting and Services

• Director

  • Sep 2014 - Sep 2019

  Leading market research projects to understand end-user engagement (physical and emotional) with medical devices to optimise the development process and laying foundations for commercial success.



Brand Learning

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Capability Director

  • Sep 2011 - Sep 2014

  Delighted to have used my passion and knowledge to develop the insight and marketing excellence of many talented teams in multiple industry sectors all over the world.



Pfizer

• Events Services
• 1 - 100 Employee

• Head of Research, Europe

  • Mar 2008 - Aug 2011

  Helped Pfizer become more customer-centric and insightful in building their marketing excellence whilst leading and developing a large international team of talented researchers in the Specialty Care Business.



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• European Insight Director

  • Nov 2004 - Mar 2008



Kimberly Clark

• United States
• Manufacturing
• 700 & Above Employee

• European Market Research Manager

  • May 1999 - Oct 2004