Craig Abrams

Project Manager at Robust Marketing
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Contact Information
Location
City of Johannesburg, Gauteng, South Africa, ZA

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Jan 2023 - Present
    • United Kingdom
    • 1 - 100 Employee
    • IT and Marketing Manager
      • Nov 2016 - Dec 2022

      • Focussing mainly handling all IT-related needs and aspects for the Midrand Medical Centre of which is the biggest medical tenant at the centre that provides over 20 workstations • Training and educating the Health Emporium staff on all 30 tenants related to: − Retail stores − Medical stores − Specialist stores • Setting-up of electronic devices including firewall and installation of software • Supporting of all IT/Computer hardware and software related queries including troubleshooting of any issues • Arranging of new fibre, PABX and IT related contracts for each of the tenants • Overseeing internet connectivity as well as supervising network usage and cybersecurity at the Midrand Medical Centre • Designing and hosting of new websites for Health Emporium and Midrand Medical Centre using Wix.com - Websites www.healthemporiummidrand.com and www.midrandmedicalcentre.net • Collaborating with colleagues associated with Marketing-related joint responsibilities, promotions, events, advertising and signage for both Health Emporium Health & Wellness Centre and Midrand Medical Centre • Incorporating Organic Search Engine Optimisation into the Digital Marketing Strategy specific to the Health Emporium and Midrand Medical Centre websites as well as compiling weekly Google Analytic Reports and SEO Reports • Planning and executing of Social Media Management of all profiles on various SM platforms for tenants within Health Emporium Health − Content creation of posts for: ~ Promotions ~ Events ~ Advertising − Monitoring alerts, posts and comments for all SM account pages - Google, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. • Compiling of weekly reports regarding each of the stores Social Media accounts including giving stats of their digital footprint, activity, and insights Show less

    • South Africa
    • Retail
    • 1 - 100 Employee
    • Sales Representative and Store Manager
      • Feb 2016 - Oct 2016

      After a Gap Year to travel, started working at Marco Adamo as a sales rep, selling high-end menswear and dealing with clientele ranging from South African politicians to top attorney’s and South Africa’s highest income earners. I was responsible for the key duties of which included but not exclusive to: • Managing of sales staff • Detailing of daily and monthly cash-ups and balancing of financial accounts • Co-ordinating quarterly sales promotions • Performing seasonal stock take • Reviewing inventory to ensure accurate stock control Achievements: Receiving a promotion to become the Store Manager. Show less

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Field Marketing and Store Development Manager
      • Jun 2009 - Aug 2014

      • Weekly responsibilities consisted of managing: − Supplying reports and roviding feedback − Ensuring in-store branding − Hosting promotions − Supervising and team management • Key duties comprised of the following areas: − Brand Management: ~ Activity planning, creation, and co-ordination to ensure brand image ~ Liaising and co-ordinating all brand related activities ~ Distributing of POS devices ~ Managing and supervising reps at store level ~ Administration weekly reporting of feedback ~ Dealing with difficult situations and challenges as well as problem solving issues − Communications: ~ Liaising and co-ordinating all communication and activities ~ Promoting internal awareness of project information and changes ~ Distributing of communication between teams ~ Providing print materials and branding strategies ~ Handling directly with public requests ~ Developing and distributing of marketing materials − Promotions: ~ Developing and planning various promotional activities ~ Negotiating with Retail, Mall and Store Managers to determine a project’s implementation plan dependant on promotion ~ Co-ordinating the implementation of promotions through to completion ~ Drawing up of budgets and cost management planning ~ General management, booking, placing, and spot-checking ~ Gathering of relevant product information for reporting − Training: ~ Formulating training programmes and materials ~ Booking and providing training for store staff at all mass retail chain stores nationwide ~ Compiling reports conveying the store’s current level of trained staff - based on test ~ Proposing alternative solutions to solve and address training challenges ~Performing in-store coaching and support of new managers ~ Conducting frequent assessments and evaluations on training methods Achievements: Being promoted to Field Marketing and Store Development Manager from Head Field Marketer on the Canon SA Account. Show less

    • Coach
      • 2005 - 2012

      • Coaching of hockey for the Jeppe St. Andrews Hockey Club including practices, matches and tours Achievements: The club won 6 consecutive SGHA hockey league titles. • Coaching of hockey for the Jeppe St. Andrews Hockey Club including practices, matches and tours Achievements: The club won 6 consecutive SGHA hockey league titles.

    • Australia
    • Advertising Services
    • Field Marketer
      • Mar 2008 - Apr 2009

      My responsibilities included: • Organising and supporting all in store activities from setting up promotions to merchandising to product returns. • Carrying out key duties and tasks as well as overseeing a team of two other field marketers • Creating and presenting monthly feedback evaluations for the client and liaising with the client My responsibilities included: • Organising and supporting all in store activities from setting up promotions to merchandising to product returns. • Carrying out key duties and tasks as well as overseeing a team of two other field marketers • Creating and presenting monthly feedback evaluations for the client and liaising with the client

    • Marketing and Promotions
      • 2002 - 2007

      • Held numerous roles at different companies varying from the official Marketing and Branding for the ICC Cricket World Cup in 2003 to Pamphlet Distribution as well as Bartending and Stocking through to Promotions • Held numerous roles at different companies varying from the official Marketing and Branding for the ICC Cricket World Cup in 2003 to Pamphlet Distribution as well as Bartending and Stocking through to Promotions

    • Owner and Shareholder
      • 2002 - 2004

      • Researching and reviewing of market and target audience pre-launch of the opening • Compiling of marketing approaches and best advertising methods • Sourcing and vetting of suppliers, etc. • General management of business operations and processes which including day-to-day functions • Preforming regular stock take, ordering of itemised products, inspecting, and accepting of deliveries, detailing of all finances, etc. • Researching and reviewing of market and target audience pre-launch of the opening • Compiling of marketing approaches and best advertising methods • Sourcing and vetting of suppliers, etc. • General management of business operations and processes which including day-to-day functions • Preforming regular stock take, ordering of itemised products, inspecting, and accepting of deliveries, detailing of all finances, etc.

Education

  • Boston City Campus
    Diploma of Education, IT and Project Management
    2004 - 2007
  • Boston City Campus
    Certificate, IT and Project Management
    2004 - 2007
  • South African Hockey Association
    SA Hockey Certification, Physical Education Teaching and Coaching
    2006 - 2006
  • Sandrigham High School
    Matric/Grade 12, Matric
    1996 - 2000

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