Experience

VCCP US

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Aug 2023 - Present

• Strategist

  • Mar 2022 - Aug 2023

  White Claw - socialAbbott HealthcareSoulCycleGoogle



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• Strategist

  • Sep 2021 - Mar 2022

• Post Creative Strategist

  • Nov 2020 - Sep 2021

  - Constructed biweekly creative briefs on consumer targets, strategic cultural insights, and creative approaches for social across three Kraft Heinz brands.- Crafted and presented biweekly performance reports that communicated qualitative consumer engagement, strategic learnings, and content implications to the client.- Collaborated with creative, media, and account teams to develop campaign activations for TikTok, seasonal holidays, and the Super Bowl.



Connelly Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Leadership Intern

  • Jan 2020 - May 2020

  Performed consumer and competitor research for People’s United Bank, al fresco, and Titleist. Developed B2B and B2C email campaigns for Four Seasons Hotels and Resorts. Constructed presentation decks on strategy, messaging, and media for creative campaigns. Performed consumer and competitor research for People’s United Bank, al fresco, and Titleist. Developed B2B and B2C email campaigns for Four Seasons Hotels and Resorts. Constructed presentation decks on strategy, messaging, and media for creative campaigns.



Boston University AdLab

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Sep 2019 - Dec 2019

  Built branding for public health client with a tagline and positioning statement. Collaborated with Art Director on strategy and creative concepts. Wrote and revised successful copy that addressed direct feedback from client. Built branding for public health client with a tagline and positioning statement. Collaborated with Art Director on strategy and creative concepts. Wrote and revised successful copy that addressed direct feedback from client.



AMP Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Project Management Intern

  • May 2019 - Aug 2019

  Managed timelines of 25 creative campaign projects for Mission Foods, Stop & Shop, and AMP Marketing. Conducted quality control and assurance for creative deliverables. Reinvented project management spreadsheets to streamline efficiency and transparency. Managed timelines of 25 creative campaign projects for Mission Foods, Stop & Shop, and AMP Marketing. Conducted quality control and assurance for creative deliverables. Reinvented project management spreadsheets to streamline efficiency and transparency.



HMS16

• United Kingdom
• Advertising Services

• Marketing Intern

  • Oct 2018 - Dec 2018

  Researched and analyzed clients' branding and market competition. Created analytical presentations on prospective clients across the travel, jewelry, and banking industries. Strategized influencer marketing routes for the international expansion of a US based health supplement company. Researched and analyzed clients' branding and market competition. Created analytical presentations on prospective clients across the travel, jewelry, and banking industries. Strategized influencer marketing routes for the international expansion of a US based health supplement company.



Boston University

• United States
• Higher Education
• 700 & Above Employee

• Program Assistant

  • Jun 2018 - Aug 2018

  Coordinated and executed social program activities for dozens of high school students. Developed leadership skills through student mentorship, rule enforcement, and event planning. Delegated responsibilities to program assistants and summer staff members. Coordinated and executed social program activities for dozens of high school students. Developed leadership skills through student mentorship, rule enforcement, and event planning. Delegated responsibilities to program assistants and summer staff members.



Image Unlimited Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Account Associate

  • Jan 2018 - May 2018

  Managed the social accounts of seven Boston-based lifestyle clients. Collaborated on projects with the PR, design, and marketing departments. Curated copy and visuals for organic Facebook, Twitter, and Instagram posts in accordance with clients' tone. Managed the social accounts of seven Boston-based lifestyle clients. Collaborated on projects with the PR, design, and marketing departments. Curated copy and visuals for organic Facebook, Twitter, and Instagram posts in accordance with clients' tone.



Bath & Body Works and White Barn

• Sales Associate

  • May 2017 - Feb 2018

  Assisted customers in curating appropriate product selection to fulfill their needs. Resolved customer concerns on product malfunction, dissatisfaction, and confusion. Strengthened teamwork skills through effective communication in a fast-paced environment. Assisted customers in curating appropriate product selection to fulfill their needs. Resolved customer concerns on product malfunction, dissatisfaction, and confusion. Strengthened teamwork skills through effective communication in a fast-paced environment.



Maybach Icons of Luxury

• Germany
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Communication and Inventory Intern

  • Dec 2016 - Jan 2017

  Wrote press emails, email campaigns, and social media communication plans. Curated images into books for new products while maintaining clear and concise storylines. Managed the presentation and accounting of in house luxury inventory. Wrote press emails, email campaigns, and social media communication plans. Curated images into books for new products while maintaining clear and concise storylines. Managed the presentation and accounting of in house luxury inventory.