Cory Eilers
Director of Operations & Buyer at Lone Star Footwear, LLC.- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Bing Ads Accredited Professional
-Feb, 2013- Sep, 2024
Experience
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Lone Star Footwear, LLC.
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United States
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Retail
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1 - 100 Employee
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Director of Operations & Buyer
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Jul 2022 - Present
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General Manager
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Nov 2018 - Jul 2022
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Manager
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Apr 2016 - Oct 2018
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Fit Specialist
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Apr 2015 - Feb 2016
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Pro Athlete, Inc.
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Canada
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Spectator Sports
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Search Engine Marketing Associate
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Jan 2013 - May 2014
-Plan and implement all paid search campaigns across major search platforms (Google, Yahoo, Bing, Search Partners) nationwide-Manage Remarketing and Product Listing Ads to create top revenue generating accounts-Accountable for maintaining and reporting ROI for daily and monthly spend on a multimillion dollar budget for all SEM accounts within Google and Yahoo/Bing-Communicate daily with Google and Yahoo/Bing Account Managers-Consistently monitor, evaluate, update and improve all paid search campaigns using the Google Adwords Editor/UI and Bing Ad Editor/UI-Create and optimize landing pages, banners and ad copy through A/B testing for six eCommerce websites, Google and Yahoo/Bing Accounts-Utilize Google Analytics to track and report results of inbound marketing efforts while recommending improvements to Senior Management based on analysis-Train marketing intern on systems and processes to optimize content for search engine marketing within the company Show less
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Marketing Assistant
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Oct 2012 - Jan 2013
-Report and monitor daily/monthly PPC advertising systems by creating, sharing and analyzing reports-Optimize new and old ad groups/keywords by examining Google Analytics along with other resources-Identify trends and make actionable changes to increase efficiency
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Distribution Center Lead Employee
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Apr 2012 - Sep 2012
-Assign employees to certain projects that need to be completed-Ensure that all product that has been ordered gets out on the same day-Utilize software to keep inventory counts up to date and in the correct bin-Make decisions to assure that all daily warehouse responsibilities were completed on time
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Distribution Center Employee
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Jan 2012 - Mar 2012
-Print and sort incoming orders-Pull merchandise from throughout the warehouse to be shipped-Package orders ensuring that the correct product was matched with the correct shipping information
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Education
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William Jewell College
Bachelor of Science (BS), Entrepreneurship/Entrepreneurial Studies -
Feather River Community College District
Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies -
Douglas High School