Cory Eilers

Director of Operations & Buyer at Lone Star Footwear, LLC.
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Contact Information
Location
Dallas, Texas, United States, US
Languages
  • English -

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Bio

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Credentials

  • Bing Ads Accredited Professional
    -
    Feb, 2013
    - Sep, 2024

Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Director of Operations & Buyer
      • Jul 2022 - Present

    • General Manager
      • Nov 2018 - Jul 2022

    • Manager
      • Apr 2016 - Oct 2018

    • Fit Specialist
      • Apr 2015 - Feb 2016
    • Canada
    • Spectator Sports
    • Search Engine Marketing Associate
      • Jan 2013 - May 2014

      -Plan and implement all paid search campaigns across major search platforms (Google, Yahoo, Bing, Search Partners) nationwide-Manage Remarketing and Product Listing Ads to create top revenue generating accounts-Accountable for maintaining and reporting ROI for daily and monthly spend on a multimillion dollar budget for all SEM accounts within Google and Yahoo/Bing-Communicate daily with Google and Yahoo/Bing Account Managers-Consistently monitor, evaluate, update and improve all paid search campaigns using the Google Adwords Editor/UI and Bing Ad Editor/UI-Create and optimize landing pages, banners and ad copy through A/B testing for six eCommerce websites, Google and Yahoo/Bing Accounts-Utilize Google Analytics to track and report results of inbound marketing efforts while recommending improvements to Senior Management based on analysis-Train marketing intern on systems and processes to optimize content for search engine marketing within the company Show less

    • Marketing Assistant
      • Oct 2012 - Jan 2013

      -Report and monitor daily/monthly PPC advertising systems by creating, sharing and analyzing reports-Optimize new and old ad groups/keywords by examining Google Analytics along with other resources-Identify trends and make actionable changes to increase efficiency

    • Distribution Center Lead Employee
      • Apr 2012 - Sep 2012

      -Assign employees to certain projects that need to be completed-Ensure that all product that has been ordered gets out on the same day-Utilize software to keep inventory counts up to date and in the correct bin-Make decisions to assure that all daily warehouse responsibilities were completed on time

    • Distribution Center Employee
      • Jan 2012 - Mar 2012

      -Print and sort incoming orders-Pull merchandise from throughout the warehouse to be shipped-Package orders ensuring that the correct product was matched with the correct shipping information

Education

  • William Jewell College
    Bachelor of Science (BS), Entrepreneurship/Entrepreneurial Studies
    2009 - 2011
  • Feather River Community College District
    Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies
    2007 - 2009
  • Douglas High School
    2004 - 2007

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