Experience

Siren Rock Brewing Co
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Chief Executive Officer

  • Jan 2018 - Present


Wild Planet

• Technology, Information and Internet

• Marketing and Technology Consultant

  • Sep 2018 - Feb 2021

  I help companies take control of their brand narrative focusing on marketing, branding and PR including social media, digital advertising, content creation, trade show management, INBOUND marketing, SEO strategies, and overall product brand development. 👉🏻 Why This Matters Your brand is the window to your company's soul, and the key to branding is telling a great story. Be innovative. Be clear. Be honest. Correct marketing execution amplifies your brand, increases lead generation and sales revenue, and supports your business growth. • Develop comprehensive product/brand identity including logos, colors, font, tone, & messaging • Develop inbound marketing processes through HubSpot to generate, capture & nurture leads • Develop comprehensive digital and content marketing plans to increase product awareness • Manage all aspects of social media including digital assets, client conversations, & Google • Develop and manage comprehensive SEO strategies and digital advertising campaigns • Manage and execute PR campaigns including blogs, press releases, & influencer outreach Show less



Barco

• Advertising Services

• Independent Consultant

  • Sep 2017 - Sep 2018

  Independent technology consultant for Barco Inc, responsible for operationalizing Barco’s new weConnect Collaborative Classroom (SaaS) platform, helping to establish Barco’s foothold in the education market, and expanding Barco’s ODM wePresent business with strategic global partners. • Executed Barco’s go-to-market strategy for weConnect across US & EMEA markets • Developed print & digital marketing collateral including videos, brochures, and sell sheets • Developed operations and marketing strategies to support sales team and SAAS sales model • Managed key weConnect exhibits at over 30+ annual global strategic tradeshows • Developed key relationships with partner manufacturers to expand Barco’s ODM agenda • Oversaw complete digital and social media presence of the weConnect product brand Show less



wePresent WiFi

• United States
• Computer Hardware Manufacturing

• President, COO

  • Jan 2012 - Sep 2017

  Co-Founder and Chief Operating Officer responsible for the global operation of wePresent, including business strategies, contracts, product development, sales, marketing, and distribution. • Launched and built a global technology brand into a top-5, award-winning product line • Developed and managed all company operating budgets and global P&L • Managed all day-to-day operations of wePresent’s global offices and 30+ personnel • Defined all operating strategies, marketing goals, sales strategies, and product roadmap • Oversaw all product development strategies with factory and engineers in Taiwan • Defined and managed all logistics, distribution contracts and new market strategies • Created an Inbound Digital Marketing program for wePresent using HubSpot software Show less



Premier Audio & Video

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Majority Shareholder

  • Jan 2005 - Dec 2012

  Business Strategy | Product Development | Systems Design | Marketing | Sales Premier AV provides AV & IT solutions that help companies connect, create, and communicate their vision through innovative technology and system design. We help corporations clean-up and streamline their conference rooms, meeting rooms, and training rooms so that they get better results and more return for their investments. Premier AV - www.premieravdallas.com - Helping companies connect. create, & communicate WePresent - www.WePresentUS.com - Conference Room Wireless Interactive Presentation System Show less